Internal Factor Analysis

Internal Weight Rating Weighted Explanation

Factors Score
Strengths
Cutting-edge 0.12 4 0.48 Advanced VR
VR and AI and AI
Technology capabilities
provide a
competitive
edge and
enhance user
experience.
Expert Real 0.10 4 0.40 Expert
Estate guidance adds
Consultancy value and
builds trust
with clients,
enhancing
reputation.
Innovative 0.08 3 0.24 Creative and
Marketing effective
Strategies marketing
approaches
increase brand
visibility and
attract
customers.
Strong Digital 0.07 3 0.21 A robust digital
Presence and presence
Branding strengthens
brand
recognition and
customer
engagement.
Customer- 0.08 3 0.24 Focus on
Centric Service customer needs
Approach ensures high
satisfaction and
repeat
business.
Weaknesses
High Initial 0.11 2 0.22 Significant
Investment for upfront
Tech investment in
Development technology
development
presents
 financial
challenges.
Limited Market 0.09 2 0.18 Currently
Penetration limited to
specific
geographical
areas, limiting
market reach.
Dependency on 0.10 2 0.20 Success hinges
Technological on customer
Adaptation by acceptance and
Customers adaptation of
new
technologies.
Need for 0.09 2 0.18 Continuous
Ongoing Tech need for tech
Innovation and updates and
Maintenance maintenance to
stay
competitive
and secure.
Regulatory and 0.08 2 0.16 Real estate
Compliance regulations and
Challenges data security
laws require
constant
monitoring and
adaptation.
Total 1.00 3.01