Advantages

1. Increased operational efficiency and productivity

The application of artificial intelligence (AI) to increase productivity in a variety of
industries is becoming more and more important. Businesses may improve productivity,
optimize resources, and streamline processes by utilizing AI-driven technologies. Businesses can
increase the quality of their work and save time by implementing effective productivity tips. This
includes robotic process automation (RPA) and natural language processing (NLP), two AI-
driven automation technologies. These systems enable machines to perform specific activity
types quickly, which can help to reduce human error and automate tedious tasks.
Automation is one of the most widely used AI applications for increasing productivity.
Businesses can free up their employees' time by automating repetitive and time-consuming tasks,
enabling them to concentrate on more important aspects of their work that may be more strategic
or creative. AI technology can automate a variety of tasks, such as data entry, invoicing,
scheduling, and customer support through chat bots and live chat programs. Artificial
intelligence (AI)-enabled virtual assistants, such as Google Assistant, Alexa, and Siri, have also
been developed to assist users with a variety of daily tasks, such as making notes or finding
information, which can save time in both work and personal life. Businesses can save a
significant amount of time by automating some processes with AI technologies, which also
lowers the risk of human error. Enhancing productivity has a positive effect on the overall
performance of the company.
AI may greatly enhance the work of marketing teams. Utilize data insights, for instance,
to create well-defined client segments. the basis for SMS and email marketing campaigns that
truly connect with consumers and encourage them to visit the venue again. Operators can also
save a significant amount of time by using clever campaign automation, freeing workers to work
on more important duties. For example, chat bots and virtual assistants driven by AI interact with
clients in real time, answering frequently asked questions and offering tailored support. These
speeds up customer service response times and frees up human representatives to handle more
complex client issues.

2. Enhance customer experience and minimize operations costs

Making sure that consumers have an unforgettable experience when interacting with your
brand is essential to keeping them as clients. Here's where applying AI becomes useful. Based on
the preferences and actions of their customers, businesses can provide a much more customized
and personalized experience. AI can also assist in connecting all of a customer's interactions with
a brand through different digital channels. This makes the online experience more cohesive and
smoother.
The emergence of AI presents new cost-cutting opportunities for the hospitality industry.
Labor costs can be reduced by automating repetitive and routine tasks. Additionally, operators
can avoid persistent staff shortages by utilizing AI. Additionally, it enables more accurate and
efficient decision-making supported by actual data insights. In the end, operators can cut down
on needless expenses by not depending on conjecture. Offering tailored suggestions to hotel
visitors improves their stay while cutting down on overheads. Hotels can obtain information
from artificial intelligence that helps them anticipate the preferences of various clientele. It helps
a great deal to ensure that a hotel doesn't provide extra services.
According to Ivanov et al. (2017), a facility's capacity to forecast changes in customer
preferences and service offerings is a prerequisite for lowering operating costs related to the
hospitality industry. Artificial intelligence provides hotels with analytical capabilities that are
critical to identifying potential customers or travelers and making sure the right packages are
offered to them. For instance, the Red Roof Inn's use of artificial intelligence has shown itself to
be successful in cutting costs. The hotel chain anticipates changes that it can take advantage of
by using technology. The facility collected flight and weather data in 2014 using predictive
analytic (Ivanov et al., 2017). It targeted affected customers and anticipated flight cancellations
using the information.
In the past, hotels had to hire a large staff in order to provide room service and meet the
needs of various patrons. It added to the rise in operating expenses for businesses in the
hospitality industry. Hotels can now provide voice-enabled virtual assistance services, which are
more affordable, thanks to artificial intelligence (Kisi Levich, Keim, & Rokach, 2013). These
days, hotels don't need to employ a large staff in order to offer in-room services to guests. Voice
technology is supported by artificial intelligence, enabling hotels to provide their customers with
high-quality services at a reasonable price. One hotel that has effectively lowered operating
expenses by utilizing voice-activated virtual assistant technology is Wynn Las Vegas. It allows
customers to order various services from the comfort of their rooms by providing virtual
assistance.
3. Improves safety and security
In the hospitality sector, security and safety are of utmost importance, and artificial intelligence
is helping to improve both. Security cameras with AI capabilities can identify and react to
unusual activity instantly, lowering the possibility of theft and guaranteeing the security of both
visitors and employees. Artificial intelligence (AI)-enabled security systems are capable of
identifying and reporting any questionable activity or possible threats, like unlawful entry into a
guest's room or questionable activity in public spaces. To make sure that every area is secure and
that visitors feel safe while visiting, technology can also be used to monitor the hotel's general
level of safety.
In addition, hotels and resorts can improve access control by using AI-driven facial
recognition systems to make sure that only authorized people can enter areas. Predictive
analytics, one of the AI-powered solutions, can assist tour operators in foreseeing possible safety
hazards and taking preventative action to avoid mishaps or injuries. AI can also be used to
shorten travel times and optimize routes for transportation, giving passengers a more comfortable
experience.
4. Better forecasting
Accurate and timely forecasting can be the difference between success and failure in the
fast-paced world of today. Massive volumes of customer data can be quickly analyzed by AI,
which can also reveal revenue possibilities that might have gone unnoticed. What's possibly even
more significant is that AI can forecast market trends, which gives companies a strategic
planning advantage. Businesses can boost their bottom line by using forecasting's accuracy to
make more informed decisions and allocate resources more wisely.