1.

The article focuses on shifting a goods-centered view to service-centered view in

marketing. Wherein, service-dominant logic makes a lot of difference and advantages
when used correctly in marketing. It can provide the fountainhead of cash flow since
exchange of service is considered as the root of all economic activity both locally and
globally. It is the service that these human resources can offer that becomes the
central focus of marketing.

2. The global companies and countries that will be able to adapt in a rapidly changing
technological world are those that invest heavily in knowledge development. Even
firms or countries that move labor to lower-cost areas of the world need to recognize
that it is in their interest to develop the knowledge and skills of their new workforce.

3. Human resource such as service is always above all other technique or logic in
marketing as it is the source of innovation and creation of goods. Same
goods/products can be created but the service provided by human resource makes it
different from each other and thus helps in the success of marketing.

4. The power of word-of-mouth has become integral part of marketing. The approach is
not only viewed by the customers but also by employees and relevant stakeholders
as part of the market dialog. The service-dormant logic does not only listen but also
participate in the conversations.

5. Service-dominant logic focuses on social and economic processes wherein the

important form of marketplace feedback about the fulfilment of value proposition is
the goal rather than profit maximization.