Laws of

UX
Part 1

By Mishaal Muzaffar
The Laws of UX
are a set of
design principles
that aim to
improve the user
experience.
There are 21 laws of UX.

Swipe to see the first

10 laws of UX.
1. Aesthetic Usability
Effect
Users perceive aesthetically
pleasing designs as more
usable and effective,
even if they have the same
functionality as less
attractive designs.
2. Doherty Threshold
Refers to the level of
cognitive effort a user can
tolerate (<400ms) before
their satisfaction with a
task decreases.
3. Fitt's Law
States the time to reach
a target is based on its
size and distance, and
can be used to optimize
user interfaces.
4. Hick's Law
The more options you
present your users
with, the longer it will
take them to decide.
5. Miller's Law
The human brain can
only process up to 7
(plus or minus 2) items
of information at a time.
6. Occam's Razor
More often than not,
the simplest design
or solution is the right
choice.
7. Pareto Principle
80% of a user's desired
outcomes can be
achieved with 20% of
the effort.
8. Parkinson’s Law
The more time we
have to complete a
task, the longer it will
take us.
9. Peak-End Rule
The most unforgettable
parts of any experience
are the peak — the most
emotionally intense part
— and the end.
10. Postel’s Law
“Be conservative in
what you do, be
liberal in what you
accept from others.”
Stay tuned
for Part 2!