NMIMS – Global Access School For Continuing

Education (NGA-SCE)
Subject: Business Communication
Student ID: 77122921935
Internal Assignment: June’2023 – Semester 2nd

Prepared By,
Vibhor Shrivastava
Question:1) Mr. James Steven is the Sr Manager in an established IT company. He works with a
core team of 20 and at most times communicated through written verbal communication. He
intends to sound persuasive while he communicates with his team and he wants them to feel
equal at all times. Which are the steps of writing messages that he should keep in mind while
drafting messages to be sent to his team? Define strategies of writing persuasive messages?

Answer:1)
INTRODUCTION:
“Persuasive Writing” is a type of writing where the author attempts to influence an audience on a
particular subject. The purpose of the writing might be to convince the audience that the writer is
correct or inspire the reader to change their behaviour. Persuasive writing is a form of argumentative
writing that presents logical arguments with emotional appeal in order to sway readers to a particular
point of view. Where an argumentative essay introduces both sides of a debate and allows the reader to
make an informed choice, a persuasive essay is about the inclusion of information that supports your
thesis statement, only involving counterarguments as a means to discredit them. In media, persuasive
writing strategies are used to encourage people to buy a certain product or service. Persuasive writing
differs from debates and other types of formal arguments in that it is a more personal style and
informal style of writing. It is often biased, meaning that it favours one side of an issue rather than
exploring both sides of an argument.
Persuasive pieces appear in various forms of marketing. Advertisements often tug on heartstrings to
influence people to buy a product or service. Health magazines publish columns about new must-try
diets. Travel brochures convince you where the next trendiest vacation spot is. Persuasive writing is
everywhere, but the writing process is not as simple as just sharing an opinion.

DESCRIPTION & CONTEXT:

Features of Persuasive Writing:

There are three primary features of persuasive writings, which are ethos, pathos, and logos. These
terms date back to ancient Greece, and they were coined by the philosopher Aristotle. They are briefly
defined as ethical, emotional, and logical appeals, respectively.
(1) Ethos: It is in Greek, refers to one's “character”. It is also the etymological root of the modern
word “ethic”. Ethos comes from the Greek word for “character,” and it’s this idea of an author's
character that it addresses. The feature of credibility is one that
you’ll find across loads of different types of writing, but it’s
essential for writing persuasively. This feature is all about how
much authority the writer of a piece has over the subject. The
ethos style of persuasive writing, also called the personal appeal,
taps into the audience's morality, or their sense of right and wrong.
When using this method, a writer attempts to prove their
trustworthiness and good character to the audience so that the
readers will agree with and heed the writer's appeal. To gain
support, writers will demonstrate their credibility by drawing
attention to their knowledge and experience or their relationship with the audience. Example, I have
spent the last ten years in this town, and I know almost all of you. Please listen when I say that putting
the money towards fixing the historic bridge, rather than replacing it, is the right thing to do. This gives

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credibility to their voice. If a film review were to be written by a maths teacher, the writing wouldn't be
credible, and as such, it wouldn’t be as persuasive.
(2) Pathos: It means both “experience” & “suffering'” in Greek, is the etymological root of the
words “pathetic” & “empathy”. Pathos is the opposite
of logos. Where logos will appeal to cold
logic, pathos appeals to a reader's emotions. This
feature of persuasive writing is reflected in word
choice. Pathos is something you will find in charity
advertisements or opinion pieces. The idea is to stir the
emotions of the reader into some kind of empathy with
the writer, so they agree on a thought or action. Some
of the emotions commonly appealed to in persuasive
writing include fear, guilt, hatred, empathy, and love. Examples like, can you really just stand by and
watch as countless children starve each year and they will usually use cute animals, young children, or
vulnerable adults in their visual imagery to get an emotional response. The language will rely less on
arguments and outcomes and use more emotive words.
(3) Logos: This means “logic'” stems from the Greek “logos”, which means logos in persuasive
writing attempts to influence readers by using rational arguments and facts. The concept of logos is
often used during speeches where a candidate, perhaps trying to win your vote in
an election, is making a series of logical statements for why they deserve it most.
This logic often outlines an argument. For example, "if I am elected, I will act
in this way, which will result in this change." The logic of the argument will
be successful if there is not a solid way to deny it. As most people make
their judgments with some logic in mind, logos can be the most important
feature of persuasive writing. However, even undeniable facts may be
disregarded if a reader has confirmation bias, which occurs when
someone disregards or manipulates facts to fit in with their own beliefs.
A logos or logical appeal may look something like, if you know that
sugar is bad for you, then why do you still drink soda.
Key Standard for Persuasive Writing:
a. Pick a Topic of Interest: If you have the option to pick a topic, choose one that appeals to your
own sensibilities. There will be research to do regardless, but already having a strong opinion about
your subject will make its defence a bit easier.
b. Know your Audience: If you want to convince readers to believe and agree with you, know
who you’re talking to first. For example, if you’re writing a persuasive letter about why standardized
testing should be removed from school systems, your audience will likely be parents: Keep that in
mind when writing to your targeted demographic.
c. Hook Reader’s Attention: A persuasive writer should present their opinion with a declarative
statement that clearly expresses their point of view. Starting with a fact, research findings, or any other
evidence that explicitly states information supportive of your thesis will immediately clue the reader in
to what the essay will be about, what your position is, and if they’re interested enough to read on to see
if they’ll be on your side.
d. Research both Scenarios: In order to convince the reader to agree with you, you also have to
know what you’re trying to get them to disagree with. Your audience may be completely stuck in their
ways, so knowing both sides of your argument—and how to effectively counter the opposition—will
assuage any follow up questions a reader may have that can cast doubt on your position.

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e. Always be Empathetic: An effective persuasion technique is the use of empathy. A reader is
more inclined to believe you if they feel like you can relate to and understand their experiences.
Emotional appeal is important for persuasive writing, as it targets the audience’s sensitivities, while
also providing a logical explanation for why their beliefs should change.
f. Ask Rhetorical Questions: Presenting questions that the reader will be forced to answer for
themselves later on is another good persuasive strategy, especially when the information provided to
help make that decision is supportive of your point of view.
g. Accentuate: The use of exaggeration in order to express urgency, exclusivity, or just to make a
point is another useful persuasive technique. Hyperbolic statements aren’t meant to be taken literally,
but are used instead to convey an impactful image. For example, if you’re attempting to persuade a
reader not to go to a restaurant, you might say their bad service “nearly starved you to death.”
Although likely untrue, it still creates a vivid picture. In marketing, another example is Disney’s
slogan: “The happiest place on Earth.” It’s a subjective statement that makes use of hyperbole to
immediately create a desirable feeling for its audience—children and their parents. Find out more
about hyperbole in our guide here.
h. Reiterate Yourself: Strategic repetition can be an effective way to gradually remind the reader
of your message. Finding different ways to make the same point by use of rephrasing, true stories,
metaphors, or other literary devices all serve to reinforce your point without bogging down the reader
with repetitiveness

CONCLUSION

While sending a persuasive message in business using digital communications remember to follow
above mentioned key standards and also, express a caring tone, use warm phrases and a conversational
tone. Be confident while outlining both risks and profits.

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Question:2) Define what is a Report and a Proposal. Define the sections of report writing explain
each in detail.
Answer:2)
INTRODUCTION:
“Report” is a document that present information in a structured format, usually in response to a
specific brief or question. Also, “report is any factual, objective document that serves a purpose” A
report is a formal written document on a particular function or operation carried out at the workplace.
A report is a presentation and summation of facts and figures either collated or derived. It is a logical
and coherent structuring of information, ideas and concepts. The report is segregated into various
sections for better comprehension. Understanding the import of these sections, coupled with logical
conjoining of the various parts, results in a well written and presented report. A report becomes the
basis for any future action. It also serves as a source of reference for whatever is done in the future
related to a particular event or operation. Companies receive a number of reports daily, weekly or
monthly (depending on need) such as sales reports, production reports and finance reports for making
various organisational decisions. Reports can also be delivered orally, such as Annual Reports at
Company Meetings or Project Reports in a presentation format to colleagues or superiors.
Reports are an important component of the business world. An effective report can enhance the future
prospects of any company and a poorly written report can mar the future prospects of a company.
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Problem – solving and decision- making in a company are largely dependent on reports prepared by
different departments and people of the organization.
Features of a report is defined as a report is a detailed explanation of desired information, it is written
in a defined order so that the reader can understand it fully, it is based on objective facts. It ignores
personal bias of the report writer as report forms the basis of decision – making, it is written for a
specific purpose & it contains conclusions, recommendations and suggestions that facilitate decision-
making.
“Proposal” is a document that is used to persuade someone to take a particular course of action or to
support a specific idea or project. Any activity or project undertaken in a business organization needs
to be formalized and documented. Before launching a project, all aspects involved in it will have to be
visualized in order to arrive at the benefits that will accrue from it. This is documented in a proposal. If
the proposal is viable then the project is undertaken. After the completion of the project, a report is
submitted. The report will indicate the success of the project and whether the objectives stated in the
proposal have been achieved or not. Reports become the basis for future proposals. Proposals and
reports are thus integral to the functioning of any organization. A proposal indicates the direction of a
future action. Any action begins with an idea. The idea develops into a plan of action. The plan needs
to be elaborated upon. The prospects and consequences of the plan need to be visualized. If the plan
shows promise of being executed, then it needs to be written down with the costs worked out. This
document is called a proposal.
The proposal is scrutinized by colleagues, superiors or authorities within an organization or by outside
clients and approved or rejected based on its viability and financial implications. Written proposals
form the basis for projects undertaken by an institution, organization, or a business firm. They serve as
blueprints for projects and sources of reference during and after the execution of projects. Oral
presentations of proposals are also made before a select audience, especially if the project is
undertaken for an outside client.
A proposal can be in the form of a short letter or a long document with supporting graphics and
visuals. A business proposal is an unsolicited or solicited bid for business. There are two types of
business proposals that can help you gain more business to grow your company.
a. Solicited Business Proposal: A corporation or government body is seeking a business to fulfil a
project or complete a task and thereby allows companies to bid for the project. An open bid is placed
on the market with several other companies competing for the spot. The winning candidate is offered
the project.
b. Unsolicited Business Proposal: At some point, your small business may want to do business
with a larger company or forge a joint venture. A well-written business proposal can win the hearts and
minds of your target audience.

DESCRIPTION & CONTEXT:

Different Sections of Report are as follows:

(1) Cover Page: As the name suggests this is the first page or cover page of the report and it has
the title of the report, the report number and the date.
(2) Title Page: The title page needs to be informative and descriptive, concisely stating the topic of
the report.
(3) Table of contents: It is a kind of map or a reference page of the report. It is an outline of the
report, indicating the coverage, sequence and hierarchical importance of the information in the report.
The different topics in the report are identified together with their page numbers for easy access and
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reference. One should list the contents with their relevant headings in the same order as they appear in
the report to avoid confusion. The visuals in the report can be listed separately for convenience but if
there are very few visuals, they can be put in the content list. The table of contents is an important
document because it helps people to locate specific information in an otherwise long report.
(4) Executive Summary: This finds place just after the table of contents. It is a summary of the
report and includes all the relevant and significant information that the actual report contains including
the introduction, the findings, the recommendations, the conclusions and relevant illustrations of
charts, graphs and pie diagrams if any.
(5) Introduction: This tells us the main purpose of the report together with the scope of the report,
its contents and limitations if any. It also talks about the methodology used to collect data (both from
primary and secondary sources), like sampling and questionnaires and the different statistical tools
used for analysis.
(6) Body: This gives a detailed discussion of the results of the findings using the different research
tools. A lot of information in the form of graphs, charts and tables help in understanding the details of
the report. It is recommended to substantiate the findings with visual inputs for better comprehension.
The body of the report is divided into a number of sections which is further subdivided into sub-
sections. All of them will require headings and therefore use the numbering system of decimals to
distinguish the different sections and subsections.
(7) Results/Findings: The results/findings section should be an objective summary of your
findings, which can use tables, graphs, or figures to describe the most important results and trends. You
do not need to attempt to provide reasons for your results (this will happen in the discussion section).
(8) Discussion: In the discussion you are expected to critically evaluate your findings. You may
need to re-state what your report was aiming to prove and whether this has been achieved. You should
also assess the accuracy and significance of your findings, and show how it fits in the context of
previous research.
(9) Conclusion/Recommendations: Your conclusion should summarise the outcomes of your
report and make suggestions for further research or action to be taken. You may also need to include a
list of specific recommendations as a result of your study.
(10) References: The references are a list of any sources you have used in your report. Your report
should use the standard referencing style preferred by your school or department eg Harvard, Numeric,
OSCOLA etc.
(11) Appendices: You should use appendices to expand on points referred to in the main body of
the report. If you only have one item it is an appendix, if you have more than one they are called
appendices. You can use appendices to provide backup information, usually data or statistics, but it is
important that the information contained is directly relevant to the content of the report. Appendices
can be given alphabetical or numerical headings, for example Appendix A, or Appendix 1. The order
they appear at the back of your report is determined by the order that they are mentioned in the body of
your report. You should refer to your appendices within the text of your report, for example ‘see
Appendix B for a breakdown of the questionnaire results’. Don’t forget to list the appendices in your
contents page.
(12) Presentation & Layout: Reports are written in several sections and may also include visual
data such as figures and tables. The layout and presentation is therefore very important. Your tutor or
your module handbook will state how the report should be presented in terms of font sizes, margins,
text alignment etc.

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CONCLISION:
Based on the introduction and facts provided above in regards to the “report”, it is being concluded
here that conclusion is valuable part of a report as this can make the reader’s work easier and provided
aim of report is very clear.
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Question:3A) How can social media impact communication in business? What are the strategies
for Business Communication through Social Network?
Answer:3A)
INTRODUCTION:
The rise of blogging platforms like LiveJournal and Blogger paved the way for more personal
expression online. Then came Friendster in 2002, which introduced features like photo sharing and
commenting on profiles. Facebook launches in 2004 and quickly became one of the most popular
social networking sites. Twitter followed in 2006, revolutionizing communication with its character
limit count. As technology advances rapidly, it’s exciting to consider what new developments will
come next in social media promotions! over time, social media platform has evolved into a powerful
tool for businesses and individuals. Companies use it to promote their products or services and engage
with customers directly. Social media also allows businesses to reach a wider audience than ever
before while tracking engagement metrics.
In most recent years, social media has not only become helpful but necessary for a business to thrive.
The importance of communication both internally and externally has been emphasized in most
business structures, so much so, that social media management agencies have been utilized now more
than ever. The digital marketing services that these agencies provide have highlighted the important
aspects that businesses should be aware of when taking part in the evolving, social networking world.

DESCRIPTION & CONTEXT:

Impact of Social Media on Business:

Social media allows them to build relationships with potential customers, promote their products or
services, and broadcast important announcements to their target audience. Social media has become a
vital part of our lives in today’s digital age. With the rise of social networking sites such as Facebook,
Twitter, and Instagram, businesses have had to adapt their business communications strategies to stay
competitive in the digital marketplace. These communication media platforms have enabled businesses
to engage with customers more directly and quickly than ever before.
The use of these platforms in business communication can be beneficial for companies of all sizes. It
can help them reach new potential customers, boost brand awareness, generate leads, and increase
sales. Furthermore, it can be used for customer service purposes and for gathering customer feedback
to help companies improve their products or services. Because online media platforms are widely
accepted and used by people worldwide, it’s an effective way for businesses to communicate with
current and prospective customers globally. Example, many companies now use email marketing
campaigns instead of direct mailings or printed newsletters because it’s faster and more cost-effective.
Additionally, some businesses have started using instant messaging platforms like WhatsApp and VoIP
Text Messaging; these online platforms have revolutionized how we communicate and conduct
business.
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Advantages of Social Media for Business Communications:
a. Social media channels provide a platform for businesses to interact with their customers and
clients directly. This direct interaction allows companies better to understand their target audience’s
needs and preferences.
b. Social media postings are an effective tool for marketing and advertising. By creating engaging
content, businesses can reach a wider audience through social media platforms, increasing brand
awareness and customer engagement.
c. Social media helps companies build customer relationships by sharing updates about new
products or services and special promotions exclusive to followers.
d. Online presence offers real-time feedback on products or services offered by a company.
Customers can leave reviews or comments, which helps businesses identify areas that need
improvement.
e. Via careful planning and execution of strategies related to contact centre solutions, business
communication, and social media strategies, the impact of social media will be more effective when it
comes to cost while reaching out to huge audiences at once!
Disadvantages of Social Media for Business Communications:
a. Privacy concerns are another issue surrounding online platform use in business
communications. Companies must navigate complex data privacy and protection laws while leveraging
social media for marketing.
b. Lack of control over content once it is online. Negative reviews or comments can spread
quickly and damage a company’s reputation overnight. Managing multiple accounts across various
platforms can also be difficult, especially for small businesses with limited resources.
c. Social media can lead to distractions and decreased employee productivity if not managed
properly. Companies need to establish clear guidelines on appropriate use during work hours.
d. Social media has been a game-changer in business communication but has also brought
challenges. One of the biggest disadvantages is the potential for information overload. With so many
platforms and messages bombarding users daily, filtering through and identifying what is relevant can
be difficult.
Strategies for Business Communication via Social Network:
(1) Marketing: This allows for businesses to adjust strategies or tactics based off of responses on
these platforms. Not only is this beneficial to the business, but doesn’t cost a dime. These free
marketing and advertising tools provide a business with a wide span of visibility and control. With
social media only gaining popularity, with more and more platforms developing, businesses would be
only hurting themselves if they do not take advantage of what these networks have to offer. Though
quite a simple process, some businesses may want to invest in digital marketing services since it is
such an important aspect of their company. Providing the ability to engage and interact with one’s
customers directly renders social media as priceless. The long-term effects that it can have can make or
break a business, especially with viral content becoming more usual in this day and age. As time goes
on, we will only see an increase in usage, which will continuously change as time goes on. It is best to
be ahead of the curve instead of trying to catch-up, meaning it’s time to get social.
(2) Round the Clock Presence: social media has literally proven the old adage “round the clock
engagement” is necessary. Taking just a brief look at the top two platforms, Facebook and Twitter, one
can see businesses relaying messages during non-working hours. The reason customers use these
platforms is the flexibility in time that it provides. As an audience, you don’t need to be available
during the time zone of the business to communicate with them. One thing is for sure, smartphones

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have completely transformed the way businesses engage with customers through social media. Today,
customers don’t have to wait to go home and turn on their computer to check email and reply; it is
right there on their smartphone or tablet. Many businesses have begun to leverage this flexibility for
their advantage.
(3) Connections: Social media has provided a platform where businesses, of any size, are able to
network and communicate with customers on a more personal level. Instead of simply trying to sell
their products or services, the business is able to create relationships and get customers more
accustomed to the brand. The familiarity and trust that arises from this will often lead to more loyal
customers.
(4) Campaigns: Unlike in the past were promoting services or products and getting customer
feedback consumed a vast amount of time and effort, social media has made this process exponentially
faster. Within minutes of a marketing campaign going live, customers begin engaging with the brand.
Social media allows businesses to constantly monitor and track the performance of their campaigns.
(5) Visualization: When businesses connect to their customers using a social media platform, they
can provide better visualization to customers, who can then make faster decisions on whether to buy a
product or service from a specific brand. Unlike in the past, where visualization was limited to sharing
a company image or logo, today, there are more personalized and customized experiences for
customers to go after.

CONCLUSION:

From the explanation provided above, it is being concluded from that do the ground work before
starting a social media presence. Addition to this develop social media strategy, create compelling
content & engage with customers at the right time. This will describe that how business will use social
media to achieve its communications aims.

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Question:3B) You are planning to switch your job and are in the process of applying to another
company. What is a job market? What are the points of an organization and job opportunity will
you consider while in the process of applying for the job?
Answer:3B)
INTRODUCTION:
The “Job Market” is a crucial component of every economy, and it is directly tied to product and
service demand. It is a place where employees look for employment and employers look for workers.
It is also called the labour market. It is not a geographical location but a concept that depicts the
competitiveness and interplay between various labour forces. Rather than a physical marketplace, the
job market is where the supply (individuals who are actively seeking jobs) and demand (businesses) of
the labour force, as well as other factors, interact. The factors include the economic activity level,
industry trends, the need for certain skill sets or education level, etc. For example, the rapidly growing
information technology sector continues to drive the demand for computer engineers with strong
programming skills.
Depending on the available supply of workers and the demand for labour in the broader economy, the
job market might shrink or grow. The needs of a particular industry, the demand for a specific skill set
or education level and needed job responsibilities are all elements that influence the market.

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Furthermore, the state of job markets reflects the overall economic state and trend of the economy
from a macro perspective. From a micro-perspective, knowing the job market has benefited individuals
in assessing their career plans and increasing their competitiveness. The job market can grow or shrink
depending on the demand for labour and the available supply of workers within the overall economy.
Other factors which impact the market are the needs of a specific industry, the need for a particular
education level or skill set, and required job functions. The job market is a significant component of
any economy and is directly tied in with the demand for goods and services.

DESCRIPTION & CONTEXT:

Default reason for seeking a job is the salary, but there is much more to consider while seeking a job
change:
“Never continue in a job you don’t enjoy. If you are happy in what you are doing, you’ll like yourself,
you’ll have inner peace. And if you have that, along with physical health, you’ll have more success
than you could possibly have imagined” — Roger Caras

(1) Reputation & Culture: There are many factors to consider when evaluating a company's
reputation. Ideally, it should be profitable, well established and free of ethical or legal problems. If the
company is publicly traded, you can research its financial results and Securities and Exchange
Commission filings on the investors' page of its website. Make sure the company has track record of
consistent earnings and sales growth, taking into account the occasional blip due to a bad quarter or
negative economic impact. You should also find out if it has ever been investigated, fined or sued for
illegal or unethical activity. If the company is privately held, you might find details about its
performance by checking for news articles in local papers or trade journals. You also want to ensure
that it is in a growing industry, one that has not been adversely affected by new technologies and
market shifts. For example, if you are interested in working in media, you're probably better off
finding a job in digital rather than print media.
(2) Work-Life Balance: Another important element employers must offer is a balance between
work and personal life. You should not be expected to always work long hours at the expense of your
family life. Employers must also provide adequate time off for workers, including personal days,
vacation time and maternity leave. Some employers allow men to take maternity leave to help their
wives. During interviews, ask about flex scheduling and work-from-home options. You also can check
online surveys regarding employer job satisfaction, which are often featured on job-search and career
websites.
(3) Opportunities for Growth: Advancement opportunities in the workplace are very important
for career progression. Therefore, be sure to ask if there are such opportunities while you’re at the
interview. By doing this, you’ll give the interviewers a picture of someone who’s interested in staying
with the company and is driven and ambitious. It also gives you a clear picture of the potential future
of your career if you join. Everybody wants to be employed by a company that supports their
individual growth. At times this growth will rely on additional learning and qualifications. An
important question to ask during any interview is if there is any investment in the education of their
employees.
(4) Benefits Offered: As much as the salary is a huge part of the package that the potential
employer is offering, there are other benefits that you need to consider. These include things like
holiday allowance, retirement contributions and matching, insurance, bonuses, and healthcare. Before
accepting a job or signing the contract, you need to ensure that all these extras are negotiated.
(5) Salary: When an employer asks about what salary you expect for the role, it’s good to research
the range of salaries usually paid for that role. This knowledge will help you negotiate a salary if you

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are successful in your application. Start exploring award-winning Top Workplaces for
Compensation here.
(6) Employee Appreciation & Recognition: The best workplaces are those that recognize and
appreciate their employees. Savvy employers know that offering recognition is a great way to reward
workers and show them they’re valued. As an employee, it’s important to know how your workplace
values you and gives you the recognition you deserve. To find companies that make appreciation part
of their culture, explore Top Workplaces for Employee Appreciation.
(7) Integrity: We all have core values, no matter what you do, however important it may seem or
how much ever you may be paid. At the end of the day, your integrity is what matters the most. If you
feel you are compromising on your core values and you find yourself in a job that requires you to
overlook or ignore your personal convictions, then you don’t need to be there, nor should you be there.
CONCLUSION:
In view of the explanations provided above, it is being concluded that if you’ve found yourself asking,
it’s a time for looking new job, above mentioned points should be considered. These are all critical
factors when it comes to choosing the right job. But the most important thing is to find a position that
make you feel as an employee being valued, heard, and appreciated.

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