Using Persuasive Writing
Techniques
Quarter 3- Lesson 2
Learning Objectives
1 2 3
Identify the Differentiate Write a
meaning and Persuasive persuasive
characterist Essay to essay
ics of Argumentative employing
persuasive Essay. the writing
writing techniques
You will be given 2
minutes to sell as many
items as possible that
you will choose
randomly from the box.
Take note that you need
to act as if you are an
actual live seller and
convince the miners.
Pa mine please!
Processing Questions:
• What are the challenges
you encounter as you do
your task?
• What are the strategies/
techniques that you did to
sell the items? Why did
you use those strategies?
Do you think it’s
effective?
Processing Questions:
• What are the things you
consider before buying items
from live sellers?
• Are the strategies they used
effective? Why? If you were
given a chance to be the live
seller what will be the
techniques/strategies, you will
use?
Processing Questions:
• What do we call an
essay that convince
its readers?
It is a type of writing where a writer
chooses a position and convinces the
readers about it. Such a particular
point of view is supported by strong
evidence throughout the body of the
essay.
Persuasive texts may be in the form of
essays in books, articles in
newspapers and magazines, posters and,
Persuasive Essay of course, advertisements. All these
forms of persuasion try to get the
readers to agree or to take an action.
A persuasive writing usually contains:
The writer’s opinion, which he/she wants
the readers to accept.
Evidence or information to support the
writer’s opinion.
The action that the writer wants the
readers to do.
Persuasive writing is so common
that it seems easy to do, but
the writing process is not as
simple as just sharing an
opinion. The writer needs to
combine thorough research with
good word choice to make his
opinions believable and get the
readers to agree with him. That
is the goal, and therefore
persuasive writing is powerful.
Here are some of the effective and
commonly used persuasive
techniques used by writers to achieve
their purpose.
Rhetorical Question
This is a question that is not intended to be
answered. Instead, it is meant to state the obvious,
or to challenge the readers and to make them think.
For example:
Wouldn’t you do everything to make your
family happy?
Repetition.
Repeating key words or phrases will
likely make readers remember them.
Bandwagon
This is the technique that would convince a reader
to believe in an idea because the majority or
everybody else believes it’s true.
For example:
Nine out of 10 students got higher grades because
of the modular
learning setup.
Appeal to Emotion
The use of emotive language can help sway the
readers to side with the writer or to do what he
says.
For example:
Be thankful that you have more than what you need.
Other children do not even have a roof above their
head, but they study harder than anyone.
Appeal to Authority
The writer needs to establish himself as
an authority in the topic he is writing
about by using facts, figures, and other
proofs that would support his opinions
or claims.
From these techniques mentioned, it
is evident that the writer would
usually use a passionate, personal or
emotional tone when addressing the
readers. Take note also that writers
usually use two or more of these
techniques when composing a
persuasive text to add impact to
their statements, but they should
first know their audience or target
readers in order to identify the best
techniques that would work.
Persuasive vs Argumentative Essay
Characteristics Persuasive Argumentative
Goal To get reader to agree with To get reader to acknowledge that
you/your point of your side is valid and deserves
view on a particular topic. consideration as another point of
view.
General Blends facts and emotion in attempt Offers the reader relevant
technique to convince the reader that the reasons, credible
writer is “right.”(Often relies facts, and sufficient evidence to
heavily on opinion.) support that
the writer has a valid and worthy
perspective.
Viewpoint Writer presents one side— his side. Writer presents multiple
(Persuasive writing may include ONE perspectives,
opposing point, it is then quickly although is clearly for one side.
dismissed/refuted.)
Persuasive vs Argumentative Essay
Characteristics Persuasive Argumentative
Audience Needs intended audience. Knowing Doesn’t need an audience to
what they think and believe, the convince. The
writer “attacks” writer is content with simply
attempting to persuade them to his putting it out
side. there
Attitude Persuasive writers want to gain Simply to get the reader to
another consider you have
“vote” so they “go after” readers an idea worthy of listening to.
more aggressively. Persuasive The writer is
writing is more personal, more sharing a conviction, whether the
passionate, more emotional. audience
ends up agreeing or not.
PERFORMANCE TASK 2:
Convince me!
• Write a short persuasive essay
on why you deserve to have a
perfect grade this quarter. Use
the techniques on writing
persuasive essay. Be guided by
the rubrics provided.
Thank you for
listening!
