Đề Kiểm Tra Tự Luận Môn Quảng Cáo

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HCMC UNIVERSITY OF FOREIGN MID-TERM TEST

LANGUAGES – INFORMATION TECHNOLOGY


Subject: Advertising
FACULTY OF INTERNATIONAL RELATIONS

Student’s information Marks

Full Vietnamese name: ………………………………………………


Student’s ID: ………………………………………………

PART I: Multiple Choice (4 marks)

PART II: Answer the Questions

Prior to addressing the questions, please provide some essential information about your group
product, including:

- The product type


- Product name
- Brand affiliation
- Primary target customer

Question 1: (3 marks)
Which magazines would you select for placing print advertisements for your group product?
Explain your choices.

Question 2: (3 marks)
Show how the story of your TV commercial (TVC) could captivate the target audience.

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