Confidential Customized for Lorem Ipsum LLC Version 1.

Helix Hydrogen
Jennifer Conaway, Gavin Connors, Olivia Marsteller,
Gregory Spears, and Ian Stasko
Confidential Customized for Lorem Ipsum LLC Version 1.0

TOC
● Pro Forma
Financial
● Overview ● Sustainability &
Statements
Green Components
● Market ● Sales Strategy &
Research Plan
● Product design
● Company diagrams
● Marketing
Structure
Strategy & Plan
● Competitive ● Technology
analysis ● Supply Strategy & Plan
Chain/Distribution
Strategy & Plan
Overview
Helix Hydrogen is an apparatus that produces hydrogen through a
chemical process known as, electrolysis. The electrolyzer is capable of
separating the hydrogen and oxygen molecules that water is composed of
using electricity. The hydrogen produced from electrolysis is a renewable
source of energy that be can be used as a source of fuel.
US Market
Market Research
Confidential Customized for Lorem Ipsum LLC Version 1.0

Potential Markets:
● Gas pipeline companies
● Energy companies
● Steel manufacturers
● Business to consumer
(Ex. RV or boats owners)
Key Competitors:
Energy Companies
● DTE Energy
● CenterPoint Energy
● American Electric Power
● Edison International
● Eversource Energy
● FirstEnergy
● Entergy
● Fortis
● PPL
● Southern
 Company Structure
How should Helix Hydrogen operate?

● Volatile = Requires structure!

● Licensing to Dominion energy
○ Best Option?
● Benefits of licensing: ■ Licensing to allow focus on core strengths
○ Focus on research and development of the technology ○ Dominion is the perfect suitor because
○ Dominion handles manufacturing and distribution ■ Knack for helping others
○ Reduced financial risk, licensee will be responsible ■ Eagerness for innovation
○ Potential for increased revenue through licensing fees and royalties ■ Current partnerships (Southeast Hydrogen Hub)
● Duke Energy
● Key considerations for licensing: ● Southern Company
○ Selecting a reputable and capable licensee ● Louisville Gas and electric
■ Committed to advancement of hydrogen technologies
■ Strong Track record
○ Favorable licensing terms and agreements
Helix Hydrogen + Dominion Energy Partnership
STRENGTHS +
＋ Environmentally-friendly technology for renewable
energy
＋ Potential for high demand and ability to reduce
carbon emissions
＋ Easy to operate and maintain, accessible to wide
range of customers
＋ Dominions Existing Market Presence
OPPORTUNITIES +
＋ Government incentives and subsidies for
renewable energy sources
＋ New innovations on the existing product
because of the limited responsibility once
licensed
＋ Expansion into new markets and industries
WEAKNESSES –
— High initial costs for equipment and installation
— Limited scalability and production capacity
— Reliance on electricity for the electrolysis
process
— Inability to keep entire ownership of product
○ Profit losses?
THREATS –
— Competition from other renewable energy
sources
— Dependence on government policies and
regulations
— Fluctuations in electricity prices and
availability
Rolls Royce
 Dominions Financials:
Column1 2024 2025 2026 2027 2028

Gross $0 $29,000,000 $98,000,000 $255,500,000 $555,000,000

COGS $0 $17,400,000 $58,800,000 $153,300,000 $277,500,000

Capital Expenses $0 $35,859,000 $85,164,000 $221,282,000 $374,898,000

Startup Costs $182,476,000 $221,236,000 $639,590,500 $1,067,222,000

Partnership Exp $100,000 $870,000 $2,940,000 $7,665,000 $16,650,000

Net -$182,576,000 -$160,055,000 -$393,514,500 -$427,469,000 -$114,048,000

Percent of Market Captured 0.0% 1.0% 2.0% 3.5% 5.5%

● Based on the green hydrogen industry within the United States.

 Helix Hydrogen Financials
Column1 2024 2025 2026 2027 2028

Gross $100,000 $870,000 $2,940,000 $7,665,000 $16,650,000

COGS $0 $0 $0 $0 $0

Capital Expenses $0 $0 $0 $0 $0

Startup Costs $60,000 $0 $0 $0 $0

Partnership Exp $35,000 $0 $0 $0 $0

Net $5,000 $870,000 $2,940,000 $7,665,000 $16,650,000

Percent of Market Captured 0.0% 1.0% 2.0% 3.5% 5.5%

 Personal selling would be
Sales Strategy recommended for Dominion Energy
to make consumers aware of the
expansion into hydrogen energy.
Employing a sales representative
would be the most effective way for
Dominion Energy to present clients
specific reasons why making the
switch to renewable energy is
beneficial to both the consumer and
the Earth.
Marketing Plan

Dominion energy should market their

expansion into hydrogen energy by
utilizing digital marketing to generate
awareness of the new product line.
Google search ads and banner ads are a
few cost effective ways to spread the
word.
 Costs

Total: $6888
Distribution Strategy and Plan
● Dominion Energy already has strong roots in OH, WV, and Western
States… good place to distribute product.
● Western states (California, Oregon, Washington) use some of the largest
amounts of renewable resources.
● Regroup to expand to East if able.
○ Green Hydrogen Coalition in Carolinas.
Suppliers:
● Ampac: Water system specifically RO
● Hoeller: Outsource to produce the electrolyzer
stack with a signed NDA.
● Xergy x-cell: Compression System Verifcation
● Fuelsect.com: Metal Hydride Storage Tanks
● MTU Sollutions and Iberdola: Electronics, and
other components.
Licensing Agreement:
- DE can use the license as they see fit
- The license will not expire until the life of the patent dies
- Licensing fees will be covered by licensee
- DE will pay Daniel a royalty fee of 3% (Comparable Market Approach)
- Helix Hydrogen will be responsible for furthering the R&D of the electrolyzer
- DE will be responsible for integrating the new technology into the business
and marketing the innovation.
- First Right of Refusal
Technology Strategy & Plan
https://www.dominionenergy.com/virginia 1. Define the Objective
and Target Market
Dominion energy has an existing market place and is capable of 2. Develop branding
utilizing your product to its maximum capacity, when creating green 3. Add branding to
hydrogen to further the renewable energy industry. already existing
Dominion website
With Dominion’s market share and knowledge of the industry, Helix
Hydrogen can come into this market and dominate with the package
we have created.
Website
Sustainability and Green Components

Electrolysis

0 Once efficient, the helix

electrolyzer will increase
0
1 efficiency of producing Hydrogen
without producing any
greenhouse gas emissions.
3
Renewable Energy Sources
The energy used to power the
0 Recycled Materials

The hydrogen generator can be

hydrogen electrolyzer can come
from renewable sources such as
2 constructed using recycled
materials (nickel and copper)
solar, wind, or hydroelectric power
What it will look like for Dominion.
 Vision for Helix Hydrogen

Inception Patent Granted

Growth
The idea for the Helix Hydrogen was born. The patent has been granted and it is time to start
discussing licensing agreements or manufacturing Dominion will be expanding operations and Daniel
contracts. will be using his royalty money to fund research
additional hydrogen technology to further increase
efficiency.
2023 2025

2022 2024 2026

Current Licensing Agreement

With Patent Pending status the groundwork has Licensing and production is in fuel swing. Helix has
been done and we are focused on building industry licensed its patent with Dominion Energy, and
connections and getting ready for when the patent is dominion energy is utilizing the design to increase its
granted or preparing solutions incase it is rejected. efficiency in producing hydrogen.
Thank you.
 Costs
● Green Hydrogen costs between $10-15/Kg
● Daniel Needs to Fall Between $3-$5/Kg
● Capital Costs per 1000 kg/day electrolyzer ($2,241,141)
● 20%-30% energy loss in the electrolysis process
● 10% loss in energy when storing
● 30% loss in energy when converting back to electricity
● RO system $3000/1000G per day facility ($0.79/liter of demineralized water)
 Sources Cost electrolytic hydrogen production - energy. (n.d.). Retrieved April 24, 2023,
from
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10 states that produce the most renewable energy | best states | U.S. news. (n.d.). Retrieved
April 24, 2023, from
https://www.usnews.com/news/best-states/slideshows/these-states-use-the-most-renewable-en Newswire, P. by P. R. (2023, April 14). Dominion Energy Inc D Stock quote.
ergy Morningstar, Inc. Retrieved April 24, 2023, from
https://www.morningstar.com/stocks/xnys/d/quote
Green hydrogen: A key investment for the Energy Transition. World Bank Blogs. (n.d.).
Retrieved April 24, 2023, from Power-to-X. and its Advantages | Ørsted U.S. (n.d.). Retrieved April 24, 2023,
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ording%20to%20Bloomberg%20New%20Energy,price%20competitive%20with%20natural%20
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National Renewable Energy Laboratory (NREL) home page | NREL. (n.d.). Retrieved April 24,
2023, from https://www.nrel.gov/docs/fy09osti/44103.pdf

Reverse osmosis 1500 GPD to 10,000 GPD - AMPAC USA. Main Website. (n.d.). Retrieved
April 24, 2023, from
https://www.ampac1.com/products/commercial-reverse-osmosis-water-purification/reverse-osm
osis-1500-10000-gpd
● Green Hydrogen: A key investment for the energy transition. (2022, June 23).
https://blogs.worldbank.org/ppps/green-hydrogen-key-investment-energy-transition
● Green hydrogen market size usd 7,314 million [latest]. (n.d.). MarketsandMarkets. Retrieved April 24, 2023, from
https://www.marketsandmarkets.com/Market-Reports/green-hydrogen-market-92444177.html
● Hoeller. (n.d.). Retrieved April 24, 2023, from https://www.hoeller-electrolyzer.com/engl/index.html
● Hydrogen electrolysis on a grand scale. (n.d.). Retrieved April 24, 2023, from
https://www.mtu-solutions.com/na/en/stories/company/hydrogen-electrolysis-on-a-grand-scale.html
● Reverse osmosis 1500 gpd to 10,000 gpd—Ampac usa. (n.d.). Main Website. Retrieved April 24, 2023, from
https://www.ampac1.com/products/commercial-reverse-osmosis-water-purification/reverse-osmosis-1500-10000-gpd
● Saur , G. (12/08). Wind-To-Hydrogen Project: Electrolyzer Capital Cost Study [PDF]. National Renewable Energy Laboratory; NREL.
https://www.nrel.gov/docs/fy09osti/44103.pdf
● Vickers, J. (2023, September 22). Doe hydrogen and fuel cells program record. DOE; Department of Energy.
https://www.hydrogen.energy.gov/pdfs/20004-cost-electrolytic-hydrogen-production.pdf