Discovery Guide

API Management

Version R14
March 2021

Broadcom Proprietary and Confidential. Copyright © 2021 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadc om Inc. and/or its subsidiaries.
 Layer7 API Management Introduction
Use this guide to position our portfolio, identify opportunities, and qualify customers

INDEX

Positioning

Key Personas

Discover by Industry

Discover by Use Case

Discover for Microservices

Begin by understanding our pitch and how
we enable APIs and microservices for
Discover for Developers each of our three key persona groups.
Probe for one of three scenarios - digital
Models & Architecture projects within a target vertical,
enterprise-wide horizontal projects, or
specific IT infrastructure challenges.
Proof Points
Discovery pages are arranged by scenario
and persona group. Identify the most
appropriatefor your sales situation.
Use the probing questions, position
statements, success stories and follow-up
assets to begin your conversation. Click any
logo for additional case study information.
The third section of this guide helps to
answer questions about our product
portfolio for customers further into their
buying journey.
Reference architectures and product
schematics show how our API
management and microservices solutions
fit within the modern application stack.
The final section provides proof points
in the form of customer stories
organized by general use case, as well
as third-party research and analyst
evaluations.
Use these resources to provide support
for vendor evaluation and selection by
customers at the end of their buying
journey.

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Layer7 API Management
How to differentiate our products against competitors and within complex organizations seeking a PLA
Elevator Pitch
Layer7 is more than just API management.
We provide all the tools you need to modernize
application architectures using APIs and
microservices, which enables you to test,
deliver, and monitor digital initiatives at the
speed, security and scale needed to create a
truly agile enterprise.
Market Dynamics
We must expand beyond core API management use
cases to win more digital transformation opportunities.
▪ Until 2022, customer spend in our business will be
driven by modernizing legacy architectures to
support demand for mobile, IoT, omnichannel,
screenlessengagement and augmented reality.
▪ Investment in enterprise apps that utilize these will
increase by at least 66% by 2021.1
▪ Analysts have identified full lifecycle API
management and microservices as foundational
to these efforts.
▪ API management will grow 33% annually through
2023. At the same time, SOA governance spending
will decline 25% from $333M to $250M, reflecting
the shift to modernization projects driven by APIs
and microservices.2
1. Adobe study, 2018 2. IDC 3. Forrester Inc., The Total Economic Impact of CA Technologies API Management, April 2017
Copyright © 2021 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. FOR INTERNAL USE ONLY
Positioning
Challenges
Business decision maker: My enterprise cannot
respond quickly enough to competitive, regulatory, or
consumer demands for new apps, integrations,
business models, and technology innovations.
IT decision maker: My architecture includes
monolithic applications, SOA, an ESB, or APIs with
poor management, which are barriers to digital
transformation because of:
▪ Organization, infrastructure and data silos
▪ Difficulty supporting mobile, cloud or IoT apps
▪ Lack of security for APIs and apps that use them
▪ Inefficiency in the API lifecycle, from design to
operations and consumption by app developers
Overall Value Proposition
“We help customers create an agile business by
modernizing application architectures with APIs and
microservices. Our portfolio provides the most trusted
and complete capabilities across the API lifecycle
for development and testing, orchestration, security,
management, deployment, discovery consumption,
and real-time monitoring of the API, the application, and
its behavior, to ensure a delightful customer
experience.”
RETURN TO HOME
Differentiators Why Layer7
Breadth of functionality Layer7 API Management allows creation and delivery
of microservices and APIs up to 10x faster than other
▪ The only vendor with a robust capability set that approaches - in many cases within minutes.
spans the entire API lifecycle, including testing
and real-time monitoring Layer7 customers experience a 97% improvement in
time-to-market for digital transformation initiatives that
▪ Unlike point solutions, Layer7 enables every step of
digital transformation with APIs - development, depend on APIs, from 3 months to 3 days.3
orchestration, security, management, monitoring,
deployment, discovery and consumption Layer7 API Management has over 700 enterprise,
commercial and government customers.
Speed and agility Layer7 has military-grade security, with Common
Criteria certification and defense customers to prove it.
▪ The only vendor with automated, low-code
development for microservices and APIs
▪ Unlike other approaches, Layer7 creates
microservices and APIs with business rules in
minutes from existing data via an efficient point-and- Layer7 API Management is the #1 ranked API
click interface management solution on the leading peer review site.
▪ Accelerates innovation and time-to-market without
sacrificing scale or manageability
Security and scalability
Layer7 API Management is a leader in major analyst
reports including Ovum Decision Matrix and
▪ Proven security and scale for the largest, most KuppingerCole Leadership Compass.
demanding organizations
▪ Layer7 API Management is a leader in security,
market presence, analyst evaluations, and
customers in key industries such as finance,
healthcare, retail, transportation, government,
telecom, and others.
 RETURN TO HOME
Layer7 API Management Personas
API Management offers benefits to each of the three persona groups responsible for digital transformation

Line of Business Infrastructure Development

CDO LOB EA SEC APIO DEV DEV

CDO Vertical LoB Enterprise Architect Information Security API Owner Applications VP Developer

CDO, CTO VP, Digital Initiative Application Architect CSO, CISO, ISO API/Platform Product Manager VP Engineering App Developer
SVP Digital Mobile Apps (Banking) Infrastructure Architect IT Security Architect Technical Product Manager DevOps Manager Microservice Developer
Ecommerce (Retail) Systems Engineer IAM Specialist API Manager Application Engineer Mobile Developer
Interoperability (Health) IT Program Manager Compliance Analyst API Lead/Developer Technical Team Lead Web/Cloud Developer

Role Role Role Role Role Role Role

Responsible for the P&L and P&L for a strategic external- Manages architecture across all Sets the information security, Creates and manages API Ensures the delivery and health Leads development of software
experience of all digital channels facing digital product or domains and aligns IT with privacy and compliance agenda strategy and programs of key business applications applications across their lifecycle
experience business

Background Background Background Background Background Background Background

Male/Female, 45-55 with 15+ Male/Female, 40-50 with 10+ Often male, 40-55 with 10-15 Often male, 40-55 with 10-15 Skews male, age 35-55 with 7+ Often male, age 40-50 with 10- Skews slightly male, age 30-40
years in tech, business or years in tech, business or years of progressive information years experience in InfoSec with years of API experience and 15 years of experience and 5+ with 5+ years of experience and
marketing - often interdisciplinary marketing - often interdisciplinary systems experience a CISSP or CISM designation some business exposure of technology leadership a technical degree

Key Challenge
Keeping up with market,
competitive, and regulatory
demands for constant innovation
Key Challenge
C-suite demands to rapidly
deliver new business models and
platforms while managing costs
Key Challenge
Maintaining control, security,
scale and compliance while
reducing dependency on legacy
infrastructure
Key Challenge
Anticipating and balancing
evolving security needs against
ease of use and business push-
back
Key Challenge
Ensuring APIs achieve business
goals, developer adoption and
experience, maintaining SLAs
Key Challenge
Pressure to deliver apps that
increase revenue and profits
while reducing costs and time-to-
market
Key Challenge
Easy access to APIs, lack of
consistent tools and analytics
affecting efficiency, quality and
time-to-market of apps

APIs are part of my strategy. APIs are part of my problem space. APIs are part of my environment.
“Layer7 helps increase business agility.” “Layer7 helps create a modern architecture.” “Layer7 helps accelerate and improve development.”

▪ Improve API design, integration, orchestration, scalability and
performance for a better customer, employee or partner
experience.
▪ Protect the brand with strong API and application security.
▪ APIs and microservices improve innovation and time-to-market.
▪ Flexible, modern architecture based on APIs and microservices
is a prerequisite for digital growth and new business models.
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▪ Create a modern application architecture with APIs and microservices
for alignment with current and future business demands.
▪ Rapidly modernize legacy monolithic applications, SOA or ESB for
increased security, scale and manageability - create and deliver
microservices in minutes.
▪ Full lifecycle API management is flexible to tackle multiple architecture
use cases while reducing operational cost and effort.
▪ Increase velocity by having an app backend optimized for
mobile, cloud, IoT and other modern applications.
▪ Address security and other core requirements in a consistent,
compliant way that improves efficiency and the user experience.
▪ Integrate API discovery and consumption with existing
processes and environments to support innovation without
disrupting workflow.

Layer7 API Management
Discovery for the CDO persona across all industry verticals
Challenges & Positioning
▪ Constantly keeping up with market,
competitive, consumer and regulatory
pressures for digital innovation
▪ C-Suite and Board demands to deliver new
business models and technologies
▪ Balancing the cost and effort of delivering the
above while maintaining and improving
existing digital experiences
▪ Rapidly shifting regulatory and compliance
environments
▪ Rapidly shifting consumers and markets
▪ Performance or security nightmare scenarios
playing out
“A modern application architecture enabled by
our solutions improves the speed, security, and
scale of all the digital initiatives that rely on it -
allowing you to deliver better customer,
employee and partner experiences more
quickly and cost-effectively than ever.”
Digital Transformation Success Stories
CNN elevates audience interaction with
CNN Politics powered by Layer7, an
immersive digital experience integrated
with comprehensive real-time data.
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Line of Business | CDO
CDO
Discovery & Calls to Action
▪ What are your current top digital transformation initiatives - what combination
of web, cloud, mobile, voice, IoT or other endpoints are most critical to you?
▪ What are your existing digital experiences that you are trying to evolve? Are
they focused on consumers, employees, partners, or a mix?
▪ What are your omnichannel initiatives to streamline and bring consistency to
the user experience across channels?
▪ What specific regulatory or compliance mandates on the horizon will impact
you?
▪ What is your main concern the improvement of user experience, increasing
security and compliance, or a balance between the two?
▪ How does your business share, sell or aggregate data externally?
▪ What is your existing IT infrastructure biggest challenge to the rapid and
successful rollout of your current digital initiatives? What solutions are you
looking for solutions to this?
Ebook: The CDO’s Guide to Digital Transformation
Ebook: The API Management Playbook
Infographic: Modern Application Architecture
Webcast: Embrace an Application Architecture
Layer7 helps one of the largest news Layer7 enables Rogers to create, test M&T Bank delivers new digital services Layer7 helps ICBC Argentina accelerate
organizations in the world safeguard and manage a portfolio of over 2,500 faster and more securely than ever via new digital initiatives including open
security while streamlining its enterprise, APIs that drive its cable, mobile, internet Layer7 API Management, driving banking, mobile apps, data analytics,
broadcast and mobile systems. and customer service experiences. customer growth and satisfaction. blockchain and AI pilot programs.

Layer7 API Management
Discovery for finance customers with vertical-specific use cases and actions
Challenges & Positioning
▪ Aggressive regulatory pressures such as
PSD2 in Europe that explicitly mandate APIs
▪ Consumer demand for frictionless, mobile
banking and payments
▪ Disruption from fintech startups
▪ Enhancing mobile security or SSO without
negatively affecting customer experience
▪ Complex partner or third-party integrations
▪ Protecting customer data at scale
“A modern application architecture enabled by
our solutions improves the speed, security, and
scale of all your open banking initiatives -
allowing you to deliver better customer, employee
and partner experiences more quickly and cost-
effectively than ever.”
Banking and Finance Success Stories
Four of the top four credit card
companies rely on Layer7 API
Management to secure personally
identifiable information about their
customers.
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Line of Business | Banking and Finance
LOB
Discovery & Calls to Action
▪ How will the EU PSD2 or CMA Open Banking regulations affect you?
▪ How are you integrating your partners with your API platform?
▪ What is your investment in your mobile app or mobile banking initiatives?
▪ What are your banking API security, scalability, availability concerns?
▪ How are you participating in or connecting to TPP or digital payment networks
such as Apple Pay or mobile wallets?
▪ How will you build an intermediary between your core systems and
customer/partner experiences?
▪ What is your technology strategy to compete with, partner with, sell to, or
otherwise engage with TPPs and FinTech disruptors?
▪ What opportunities are you excited about created by PSD2 or Open Banking
APIs to bring new products and services to market?
Ebook: API-Driven Innovation in Banking and Finance
Report: Banking APIs: State of the Market
Videos: Banking with SSO | Banking with Biometric Authentication
Solution: Layer7 Payment Services Directive 2 (PSD2) Page
TransUnion provides credit information Layer7 was chosen over competitors by APIs are a mission-critical part of M&T Bank is using Layer7 to securely
to 45,000 businesses and half a billion the Royal Bank of Scotland Group to the business platform for Latin expose new and existing business
consumers. Layer7 API management add scale, speed and security to their America’s first fully digital and services to remain relevant in the market
secures every credit check. PSD2 and digital transformation mobile bank.
programs.

Layer7 API Management
Discovery for retail customers with vertical-specific use cases and actions
Challenges & Positioning
▪ Omnichannel retail - integrating features, data,
and identity across channels
▪ Consistency across web, mobile, in-store
▪ Improving customer experience (satisfaction,
conversion rate, average order value)
▪ Integrating with legacy systems such as point-
of-sale or supply chain management
▪ Complex logistics and supplier partnerships
▪ Poor data or analytics quality, lack of a 360-
degree view of customers
▪ Security breaches and unprotected APIs
▪ Scalability and performance under high load
“A modern application architecture enabled by
our solutions improves the speed, security, and
scale of all your customer, supplier and
distribution apps - allowing you to deliver a
complete omnichannel experience more
quickly and cost-effectively than ever.”
Retail Success Stories
Layer7 successfully handled 240 million
Best Buy transactions in just four hours
with cloud bursting during the Black
Friday sales event.
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Line of Business | Retail
LOB
Discovery & Calls to Action
▪ How are your omnichannel initiatives and projects going?
▪ How are you investing in omnichannel fulfillment capabilities such as buy
anywhere/pickup anywhere/return anywhere?
▪ How are you investing to make your customer experience more secure and
consistent across channels - online, mobile, and in-store?
▪ How are you proceeding with new business models such as private-label
financing, loyalty programs and currencies, digital products or services, new
supply chain models, or connected smart products?
▪ What are your concerns around the ability of your IT infrastructure to efficiently
support any of the above initiatives? In terms of security, scalability, or agility?
▪ How are you planning on orchestrating, refactoring, or using APIs and
microservices to eliminate these barriers?
Ebook: APIs: The Cornerstone of Omnichannel Retailing
Infographic: Retail APIs Enable Omnichannel Experiences
Success: L’Oreal
Success: The Foschini Group
Success: IceMobile
Layer7 helps American Eagle Outfitters Layer7 helps The Foschini Group L’Oreal uses Layer7 to modernize and Beachbody is taking a full lifecycle API
modernize its legacy architecture and seamlessly integrate the supply chain integrate a single commerce platform and microservices approach to radically
support seamless omnichannel for its 22 brands and more than 2,500 that can support any combination of increase developer agility and bring
shopping online and in-store. stores in South Africa and the UK. digital, physical and partner channels. more innovations to market faster with
Layer7.

Layer7 API Management
Discovery for healthcare customers with vertical-specific use cases and actions
Challenges & Positioning
▪ Achieving patient data interoperability
▪ Meeting U.S. Meaningful Use (MU3)
requirements to prove interoperability
▪ Connecting proprietary Electronic Health
Record systems such as Cerner with internal
or external applications
▪ Building IoT integrations with medical devices
▪ Improving patient outcomes by simplifying
processes such as data sharing
▪ Maintaining patient privacy and HIPAA
compliance
“A modern application architecture enabled by
our solutions improves the speed, security, and
scale of your health data initiatives - allowing you
to achieve interoperability and meet
compliance mandates more easily than ever.”
Healthcare Success Stories
Layer7 helps the Advisory Board
Company maintain interoperability
between almost 4,000 healthcare
organizations to improve the quality of
patient care.
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Line of Business | Healthcare
LOB
Discovery & Calls to Action
▪ How are you integrating mobile devices into patient care activities?
▪ What are your plans to use Apple developer kits like ResearchKit or CareKit?
▪ Who is running your program for compliance with MU3 this year?
▪ What excites you about the opportunity FHIR presents to integrate health data
and reduce the costs of care?
▪ How are you looking to streamline operations by offloading supporting-function
services (like HR) to a cloud solution?
▪ How are you looking to connect Payers or Healthcare Exchanges with FHIR
APIs?
▪ Where is FHIR important to you – internal integration projects, external
integration projects, or enhanced mobile offerings?
▪ How do your current systems vendors support FHIR yet? How are you
working with them on plans? What are your operational goals / metrics that
you’re hoping to achieve?
Ebook: Enabling Digital Healthcare Transformation
Success: The Advisory Board Company
White Paper: Transforming Healthcare with Blockchain Technology and APIs
Partners Healthcare is using Layer7 to Memorial Hermann is building a patient Our solution supports the stability of the Layer7 ensures that an ecosystem of
modernize their architecture, accelerate data portal, with integration to insurance Healthcare.gov exchange, ensuring that over 125 business applications and
mobile development, and ensure partners and healthcare exchanges to the digital portal for the Affordable Care billions of dollars in revenue are secured
security with Oauth2 and FHIR. meet interoperability requirements. Act (ACA) is secure and scalable. for United Health Group.

Layer7 API Management
Discovery for all customers interested in enterprise-wide IoT initiatives
Challenges & Positioning
▪ Creating apps and APIs that enable mobile
and IoT opportunities
▪ Securing APIs, apps, and endpoints in the IoT
value chain
▪ Building IoT integrations with external devices,
apps, and services
▪ Scaling to support the high volume of data
stemming from internal and external sources
▪ Maintaining industry-specific data security and
privacy standards
▪ Evolving from legacy to mobile to IoT
“A modern application architecture enabled by
our solutions improves the speed, security, and
scale of your IoT initiatives by making it easier to
connect high volumes of data while maintaining
the highest levels of data security and privacy.”
IoT Success Stories
Layer7 helps Eurosport developers
collect, standardize and publish data
from a range of sources including IoT to
create a unified multi-channel
experience.
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Line of Business | Horizontal IoT
LOB
Discovery & Calls to Action
▪ What is your current mobile strategy? How do you deliver a compelling and
secure user experience?
▪ How will IoT provide new value to your customers? How are you evolving your
technology and business strategies to support IoT?
▪ What are your data security concerns specific to your industry? How do you
plan to address these for the growing number of devices/apps in your
organization?
▪ What is your current plan to externalize data to third-parties, devices or apps?
▪ Have you made IoT investments? How do you integrate and secure these
investments across your organization?
▪ How are you evolving your legacy infrastructure to support IoT?
▪ How do you currently partner with any organizations in the IoT space? How do
you securely and seamlessly exchange high volumes of data?
eBook: Accelerating the Development of Enterprise Mobile and IoT Apps
eBook: How APIs Fast-Track IoT Opportunities Across Industries
White Paper: Building our Cities Smarter
eBook:: Building Our Cities Smarter
Success: Eurosport
Government in Your Hands is a mobile Britannia Development takes its housing Layer7 helps Verizon Telematics
app for low-cost, real-time, personalized network into the digital age with IoT and protect, secure and orchestrate sensitive
citizen services in a single channel being automation capabilities powered by data from connected vehicles,
piloted in Latin America. Layer7 and Perficient consulting. emissions equipment and fleet
infrastructure.

Layer7 API Management Infrastructure | Enterprise Architecture
Discovery for technical personas based on general challenges around application architecture
Topic Challenges
Enterprise ▪ Mapping digital transformation initiatives to
specific technical solutions
▪ Unsure of appropriate API strategy
▪ Desire to implement a microservices strategy
▪ Legacy architecture is a roadblock
Architecture ▪ Architectural governance in APIs
▪ Integrating legacy infrastructure with modern
devices
▪ Need for testing with virtualized services
▪ API deployment or environment issues
▪ Migrating APIs to a DevOps environment
▪ Looking for a SaaS solution
Mobile ▪ Unable to deliver a scalable or manageable
backend for mobile, cloud and IoT projects
▪ Enterprise security outside the walls
▪ API design and creation difficult or slow
▪ Need a solution for microservices
development
▪ Lack of technical resources
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EA
Discovery Positioning Calls to Action
▪ What business needs require accessing data and functions via APIs? “We help create an agile business by eBook: API360 Strategy Model
▪ What are the biggest drivers for application data management? modernizing legacy architectures with eBook: API Strategy and Architecture
APIs and microservices. It becomes a eBook: Guide to Digital Transformation
▪ How do you handle systems of record and how are replicas/updates/changes are
foundation to support digital growth
managed in systems holding copies? eBook: The API Management Playbook
and new business models.”
▪ Who are the API producers and consumers within / outside your org? Datasheet: API Management
▪ How do you see the external landscape changing and affecting systems?
▪ What problems are your customers having that do not have solutions yet?
▪ Where do you feel most vulnerable from disruptive competition?
▪ How are you integrating APIs (or microservices) into your solutions today?
▪ How do you handle governance of APIs?
▪ Who are the internal and external stakeholders for your applications? “We offer great flexibility for API Book: Microsurfaces and APIs
▪ What benefits will the business derive from deploying your applications? Increase testing and deployment, and work with eBook: Guide to API Integration
rev? Increase productivity? Improved image? Efficiencies? a range of environments as well as Brief: Deploying your API Management
DevOps and agile approaches.” Infrastructure
▪ Explain how your application needs access to multiple data sources?
Success: Rogers Communications
▪ How does your integration architecture align with your APIM plans?
▪ What features of APIM might help you achieve things that your current solutions
are not addressing?
▪ What legacy applications do you need to integrate with?
▪ What areas of your business are customers/partners/suppliers/etc wanting to “Only Layer7 integrates your standard eBook: Guide to REST and API Design
engage with via mobile applications? API creation solution with test and Brief: Guide to Microservices
▪ What is your timeframe for deploying new mobile applications? behavior-driven development and eBook: Microservice Architectures:
provides built-in testing and real-time
▪ Do you need to control access to content (SharePoint, legacy data, cloud data) White Paper: Secure Mobile Access
monitoring.”
from multiple sources?
▪ Who will be using these mobile applications? What data will they use?
▪ Who heads up your internal mobile app development team(s)?
 RETURN TO HOME
Layer7 API Management Infrastructure | API Lifecycle
Discovery for technical personas based on specific challenges around managing APIs APIO

Topic Challenges Discovery Positioning Calls to Action

Strategy ▪ Unsure of API strategy, design or API program
best practices
▪ Trouble evaluating program success and
getting feedback for design and planning
▪ Unsure of approach to managing API as a
product, managing lifecycle, measuring
success, packaging (SLAs and account plans)
▪ How are you planning, designing, or implementing your API program? · “We help organizations establish and eBook: API360 Strategy Model
▪ How do you measure the success of your programs? · evolve their API programs into eBook: API Strategy and Architecture
strategic digital products through eBook: Guide to Digital Transformation
▪ How are APIs in your organization mostly considered - projects or products? ·
expert training from the API Academy
eBook: The API Management Playbook
▪ What are your most important APIs, and how are API consumers using them? and an industry-leading full lifecycle
Datasheet: API Management
API management solution.”

Create ▪ Team has difficulty accessing data or
functionality from legacy systems to build APIs
on top of
▪ API development is slower than the business
would like
▪ Difficulty orchestrating API calls to get the
resources they want in their API design
(composite APIs)
▪ Where do you feel would be room for improvement in your API development "Layer7 significantly simplified the eBook: Guide to REST and API Design
process? digital platform...easily feeding our eBook: Enterprise Guide to Mobile APIs
▪ What is your development team’s access to the system resources they need to responsive website and mobile and 5-Star Apps
build on? · applications.“
▪ What methodology do you use to design and create APIs? What do you think of
the current process? ·
▪ How does your team approach creating composite APIs that model business
capabilities?

Test ▪ Too many steps in publishing process - getting
Publish all the right approvals from API Owner
▪ Hard to control publishing internal vs external
APIs or limiting groups of APIs to specific
developers or partners ·
▪ Hard to control deploying APIs to target
environments or automating deployment ·
After publishing, testing an API takes longer
than they would like ·
▪ When publishing new APIs, there have been
issues with API functionality or availability –
impacting dev experience and adoption
▪ How difficult or time consuming is it working with EA or SEC for approvals or “We enable API owners and Datasheet: API Management
getting the right security levels built into an API prior to publishing? · developers to self-publish APIs to eBook: Guide to API Integration
▪ What are the different types of APIs that you limit to different groups of targeted groups of dev organizations Brief: Deploying your API Management
developers? How do you manage visibility and access for those APIs? · while applying powerful policy Infrastructure
templates to ensure security and
▪ How do you currently control publishing and migrating APIs across environments Success: Rogers Communications
governance. Our deployment APIs
like dev, test, production or different geographies? ·
make it easy to automate with your
▪ How do you feel about your API testing process – is it fast enough and thorough CI/CD pipeline across multiple
enough for your team? · environments.”
▪ What experience issues with APIs do you have with them not working as they
should after being published or falling down under load?

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Layer7 API Management
Discovery for technical personas based on specific challenges around managing APIs
Topic Challenges
Secure ▪ Breaches, financial or reputational damage
▪ Meeting specific requirements such as
Common Criteria, HIPAA, or PSD2
▪ Omnichannel security, SSO or authentication
Manage ▪ Updating and versioning APIs
▪ Updating documentation
▪ Ensuring a positive API consumer experience
at runtime
▪ API stability or availability issues
▪ Enforcing SLAs
▪ Complex API integration, orchestration or
aggregation
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Infrastructure | API Lifecycle
SEC APIO
Discovery Positioning Calls to Action
▪ How sensitive is the data being handled by your applications or flowing through “Layer7 is the leader in API security, eBook: Strategies for Securing APIs
devices in your ecosystem? protecting against threats and eBook: Five OAuth Essentials
▪ What specific regulatory or compliance mandates affect your business? vulnerabilities while streamlining Paper: Guide to OAuth & API Security
identity and authentication in apps.
▪ How satisfied are you with the level of security and authentication in your apps? Paper: Developing Secure Mobile Apps
Four major credit card networks
▪ What SSO or authentication considerations for your APIs or apps do you have? Success: R+V | Sec4You
and 12 of the 13 largest banks rely
▪ What data and functions do you see benefiting from 2FA? on us to protect their customers
▪ What authentication and authorization models do your apps need? throughout their digital initiatives.”
▪ What are your security challenges related to the development of applications?
▪ How are you handling data security and function security?
▪ What new digital initiatives such as voice or IoT projects that require new or
enhanced security approaches do you see in your pipeline?
▪ How do you manage the process of updating and versioning your APIs? “Layer7 makes it easy to ensure a eBook: EA Guide to API Integration
▪ How do you ensure consistency in style, definition and documentation across positive experience for consumers Paper: Choosing the Right API
your APIs as they’re published or they evolve? at runtime. Whether it’s scaling to Management Solution
meet demand, enforcing SLAs or Datasheet: API Management
▪ How robust would you consider your API management capabilities/process?
never breaking an API while Brief: Extending ESB/SOA via APIs
▪ How do you currently enforce service level agreements? versioning. Ensuring performance
Compete: Five Factors to Consider when
▪ How do you plan capacity, manage scale and assure service availability? and service availability is a core
Choosing your API Management Solution
▪ How does your team manage runtime API performance issues? Or implement capability of the Layer7 API Gateway,
even while performing complex Success: L’Oreal | Asurion
requirements such as caching or compression?
integration, orchestration or
▪ How does your team manage complex API integrations, orchestration or transformation tasks.”
transformation? Are you happy with the process and time it takes?
 RETURN TO HOME
Layer7 API Management Infrastructure | API Lifecycle
Discovery for technical personas based on specific challenges around managing APIs EA APIO

Topic Challenges Discovery Positioning Calls to Action

Discover ▪ Onboarding and enabling API consumers
▪ Building a broader developer ecosystem
▪ Creating public APIs or an app marketplace
▪ APIs are difficult for developers and partners
to find – may reside in multiple locations, not
have search ability, too many to sort through
▪ Inconsistent or out of date documentation
hurts the developer experience or partner trust
▪ Inconsistency across APIs in design, style,
naming, definitions
▪ Community building and engagement
▪ How do you feel about your current developer experience? Are you happy with “Enable self-service API consumption Datasheet: API Management
your sign-up rates and the time it takes for developers and partners to get to create developer communities and Success: Alaska Airlines | Koscom
started? · app marketplaces for internal, external
▪ How do you manage the process of enabling developers to register to use APIs developers and partners. Complete
with registration workflows, DX friendly
and issue API keys? ·
API catalogs, interactive
▪ How do you ensure consistency across APIs for discovery and documentation? ·
documentation, automatic code-
▪ Who develops for mobile, cloud and IoT - are they internal, external or partners? · generation and testing tools.”
▪ How are you constructing your digital ecosystem or app marketplace?

Monitor ▪ Visibility into API performance and overall ▪ Do your API teams have complete visibility of API usage and performance? · “Layer7 API Management provides a Landing Page: Monitor API Performance
success of API programs ▪ How do you articulate API program value to business stakeholders? · single place for architects, developers Video: Four Ways to Gain Insight
▪ Articulating business value of APIs to business and business users to get complete
▪ How do you know how you're tracking against SLAs for service availability and
stakeholders visibility of the performance and
uptime? ·
success of your API programs.
▪ Understanding how APIs are being used, by ▪ What type of API and app analytics do you have or need? Customizable dashboards and
what kinds of apps or integrations and who are
▪ Are you interested in performance metrics, business metrics, or both? detailed reporting on all your APIs,
the end users
Apps and users enables your team to
troubleshoot issues, plan capacity,
EA-oriented: ensure adherence to SLAs and
EA-oriented:
▪ Do you have precision monitoring needs such as transaction tracing? · provide a the best possible experience
▪ Obtaining API performance data
▪ Do you have an existing solution capable of monitoring APIs and microservices? for your API consumers.”
▪ Obtaining app or business metrics
▪ Advanced API analytics or integration with
enterprise monitoring solutions

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 RETURN TO HOME
Layer7 API Management Infrastructure | Microservices
Discovery for technical personas based on specific challenges around managing microservices EA APIO DEV

Topic Challenges Discovery Positioning Calls to Action

Strategy ▪ Lack of microservice architecture knowledge
▪ Incomprehensible monolithic applications
▪ Lack of microservice adoption strategy
▪ How do you plan to modernize your application architecture using microservices? “Only Layer7 offers best-practices Book: Microservices Architecture
▪ What tools or services for designing or prototyping microservices are you education and consulting through the eBook: Microservices for the Enterprise
interested in? API Academy, plus design and Website: API Academy
prototyping tools for microservices.”
▪ How will you transition monolithic applications to microservices? Webcast: Microservices, APIs, and Digital
Transformation
▪ What do you hope to achieve by transitioning to a microservices architecture?
Webcast: Design-Based Approach
▪ What is your state of DevOps ready?

Create ▪ Lack of microservices developers
▪ Overly dependent on SOA/ESB
▪ Data sources that aren’t API accessible
▪ Inability to prototype new initiatives
▪ Who are the teams developing microservices? “The main benefit of Layer7 API Book: Microservices Architecture
▪ What is your strategy for creating microservices from existing data sources? Management for us has been the Brief: Architect’s Guide to Microservices
empowerment and agility for our
▪ What tools for rapidly generating microservices are you evaluating
microservice architecture movement.
Without these products, we would not
be successful.” Michael Lee, VP of
Engineering, Beachbody

Secure ▪ Legacy access control for IT assets
▪ Inflexibility and lack of depth in security
▪ New microservices attack surfaces
▪ How do you plan on securing external access to microservices? “Layer7 is the leader in API security,
▪ How will microservice-to-microservice access be controlled? the critical capability required to protect
access to your microservices from
▪ How will decentralized data be governed in your microservice architecture?
inside and outside your perimeter.”
Book: Securing Microservice APIs
Brief: Architect’s Guide to Microservices
Datasheet: API Management
Webcast: Securing Microservice APIs

Orchestrate ▪ Visibility into overall system of microservices
▪ Duplication of services and lack of
orchestration
▪ Microservice scalability or performance issues
▪ How will microservices coexist with legacy applications and APIs? “Layer7 offers solutions to orchestrate
▪ How will you ensure messages are routed to healthy microservice instances? and manage the complexity of
microservice architecture both at
▪ How will developers know what microservices are available in your system?
design time and runtime.”
Book: Microsurfaces and APIs
Datasheet: API Management
Brief: Architect’s Guide to Microservices
Webcast: Microservices Architecture

Monitor ▪ Lack of microservices analytics ▪ How will you monitor microservices performance and transactions? “Layer7 provides a 360-degree view Paper: Microservices Monitoring (APM)
▪ Integration with existing monitoring solutions ▪ When do you expect your existing monitoring solution to work with of microservices through Precision
microservices? API Monitoring plus performance
analytics for containers with Layer7
APM.”

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 RETURN TO HOME
Layer7 API Management Development | Developers by Type
Discovery for development personas based on their area of focus DEV DEV

Topic Challenges Discovery Positioning Calls to Action

Micro- ▪ Pressure to deliver applications that increase ▪ How long does integration work for digital initiatives take in your organization? “Layer7 is the only vendor with an Book: Microservices Architecture
services revenue and profitability, and also drive ▪ What are your plans to modernize your application architecture using automated, low-code microservices eBook: Microservices for the Enterprise
innovation microservices? development solution that works up Website: API Academy
▪ Lack of microservice architecture knowledge to 10x faster than other approaches -
▪ What digital transformation initiatives are being hindered by legacy IT? Webcast: Introducing Microservices
in many cases within minutes.”
▪ Incomprehensible monolithic applications ▪ What is your satisfaction with the level of security and authentication in your Webcast: Microservices Trends
▪ Simultaneously reduce costs, quickly respond apps? Webcast: Design-Based Approach
to business needs, and improve the quality of ▪ Who are the teams developing microservices?
application services
▪ What tools for rapidly generating microservices are you looking at?
▪ Legacy or merged (M&A) organizations
▪ What do you hope to achieve by transitioning to a microservices architecture?

APIs ▪ Managing security and authentication
▪ App performance issues due to API latency
▪ API uptime, versioning or consistency issues
▪ ▪
Management of API usage by app developers
▪ How often and how quickly do you need to create or update existing apps? “Layer7 API Portals enable developer eBook: Guide to REST and API Design
▪ What performance issues with your mobile, cloud, or IoT apps have you communities and support app White Paper: Secure Mobile Access
experienced? marketplaces with essential Datasheet: Layer7 API Management
capabilities for management, security
How will new projects coexist with legacy applications and APIs? Success: Alaska Airlines | Koscom
and monitoring.”
▪ Who are the teams developing new applications in your organization?
▪ How satisfied are you with the level of security and authentication in your apps?
▪ What are your SSO or authentication considerations for your APIs or apps?
▪ What is the scale of your apps in terms of users, devices and transactions?
▪ How are you handling ongoing threat protection or vulnerability concerns with
your apps?
▪ How often and how quickly do you need to create or update existing apps?

Mobile ▪ Accelerating development of “modern apps”
including web, mobile, IoT and others
▪ App developer documentation or collaboration
▪ Implementing consistent security in apps
▪ Implementing core API-based functions such
as secure messaging or offline storage
▪ What combination of mobile, cloud and IoT apps do you need to deploy? “Only Layer7 offers a microservices eBook: Guide to Mobile APIs and Apps
▪ How are you planning, designing, or implementing mobile or IoT apps? and API management solution that eBook: Accelerate Mobile/IoT Development
extends across the lifecycle to Datasheet: Layer7 API Management
▪ What are your challenges integrating data and APIs into your apps or workflow?
include robust development tools
▪ What is your satisfaction with the level of security and authentication in your
Datasheet: Mobile SDK for Security (SRC)
like Mobile SDKs, for a truly
apps? How will you balance security with user convenience in your apps? Success: IceMobile
integrated digital transformation
▪ How are you using APIs or SDKs for core functions such as messaging? solution.”

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Layer7 Continuous API Management
Layer7 ®

Full Lifecycle API Management Seamlessly Integrated with the Complete SDLC

Protect data and Deploy APIs easily Transform business Generate actionable
privacy from external to complex insights into agile insights from massive
and internal threats environments commitments volumes of API data
DIGITAL ASSETS DIGITAL APPS
Mainframe | Hybrid Cloud Web | Mobile | IoT
APIs | Microservices Partner Ecosystem

API PUBLISHERS API CONSUMERS

Continually test local, Quickly build and integrate Orchestrate and Empower developers Build world-class
virtual, and production scalable and secure APIs automate digital with easy, secure access secure digital
services operations at scale to APIs and data experiences

Copyright © 2021 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadcom Inc. and/or its subsidiaries. FOR INTERNAL USE ONLY
Ref. Architecture – for Modernizing with APIs & Microservices
Enterprise on-premises / cloud / IaaS
Mobile SDKs …

SQL / NoSQL / DB2 / CSV / …

Mobile
Containerized Gateway

IoT Devices Other Microservices

Layer7 API Gateways

OAuth

Cloud/SaaS

Partners Containerized Gateway

Other Microservices

Layer7 API Developer Portal

…
Developers

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Layer7 – Customer Validation
Direct Feedback from Our Global Customers

“As far as the deployment “We have been able to realize “Layer7 API Management
and to the infrastructure, the our vision for offering citizens provides the Sherwin-
hardware, the networks, a better experience in Williams eCommerce portal
those are all new. Our [new] partnership with Layer7, with the flexibility, security,
datacenters look like private offering a single interface to and support for future
cloud datacenters, which look all state services from any requirements that will help
like public cloud datacenters.” device.” drive new revenue streams.”

“What people call the Internet

“With Layer7 API
of Things is just a “We have used Layer7 API
Management we can share
technological underpinning Gateway for quite a while,
API components, which helps
that misses the point. The and it has NEVER gone
accelerate the development
guest doesn’t need to know down. Not once. It's been
of new integrations without
how it happened. It’s about the amazing.”
duplication of effort.”
magic of the food arriving.”

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Layer7 API Management Competitive Wins

Who We How We Who We How We Who We How We

Wins Wins Wins
Beat Won Beat Won Beat Won

Using Layer7 for Using Layer7 for

IBM security, flexibility, Google Using Layer7 for health IBM security, integration,
Datapower integration, (Apigee) tracking and monitoring Datapower and flexibility to
manageability implement mobile apps

Using Layer7 to Using Layer7 to Using Layer7 to

IBM
IBM orchestrate and expose enterprise data securely expose new
Datapower IBM
Datapower manage APIs at quickly and securely and existing business
Datapower
runtime services to remain
relevant in the market
Using Layer7 to
Using Layer7 to Google Using Layer7 to
Google control, throttle, and
manage API access (Apigee) Google manage mobile app as
(Apigee) prioritize traffic
credentials (Apigee) well as decouple them
from backend systems
Using Layer7 for
Using Layer7 to IBM performance, security, Using Layer7 to
Mulesoft discover and onboard Datapower flexibility, and IBM integrate IoT data with
APIs where required management Datapower health databases and
loyalty programs
Layer7 delivers a 5x
Using Layer7 to increase in number of Using Layer7 for
IBM
IBM test/deploy new endpoints, single- Google securing their API and
Datapower
Datapower services to target source management, (Apigee) microservices
environments and a secure portal ecosystem quickly

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Full Lifecycle API Management, Evolved
Layer7 connects enterprise data to mobile, IoT, and the cloud without sacrificing governance or security

Modernize legacy Integrate, optimize, Protect APIs, apps, Accelerate secure Gain 360-degree
enterprise systems publish, and govern data, and privacy mobile and IoT visibility into
via APIs and APIs at massive with military-spec app development business and
microservices scale security technical metrics

KuppingerCole named Layer7 the Leader in the 2019 Leadership

Compass for API Management and Security

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Thank You

Broadcom Proprietary and Confidential. Copyright © 2021 Broadcom. All Rights Reserved. The term “Broadcom” refers to Broadc om Inc. and/or its subsidiaries.