Supply and Distribution :

The supply and distribution plan for savEconomy app's focuses on establishing exclusive
partnerships with high-end brands to reduce waste and extend market reach. Through a user-
friendly interface, partner brands seamlessly integrate their near-expiry products into the app,
supported by comprehensive guidelines. We will have a centralized inventory management that
ensures real-time updates on product availability. Also, our strategically located distribution
centers optimized to support supply chain, while collaborating with local logistics partners like
“emirates logistic LCC” will enable cost-effective and fast delivery. This supply and distribution
plan achieve savEconomy's vision to deliver sustainable and accessible service for both partner
brands and budget-conscious consumers.

Promotion Strategy
The savEconomy app's promotion approach is centered on online and social media promotion,
sales promotion and collaborations:

o online and social media promotion: we will be using different platforms like Facebook,
Instagram and twitter to build a wide presence for the savEconomy app, interacting with
users across several social channels.

Example for our Instagram account :

o Advertising : will be through newspapers, billboards and collaborating with famous
influencer so they will promote our app to their follower through social media.

-Example for the newspaper:

o sales promotion : Within the first six months, savEconomy will introduce the "Savings
Club," a customer loyalty program that will reward customers with points for purchases
that can be used for discounts and unique advantages. This effort aims to increase
consumer loyalty and encourage repeat transactions, so adding to the app's overall
success and sustainability.

o Periodic promotion: Incorporating periodic promotions such as flash sales or time-

limited discounts within the savEconomy app creates a feeling of urgency, driving users
to keep coming to the platform for special deals and discounts. This method not only
increases user engagement, but it also improves the app's overall demand as a dynamic
and rewarding purchasing experience.
o Direct marketing involves utilizing customized strategies such as targeted
messages,email and in-app alerts to engage people directly and share special discounts,
establishing a more direct and personalized bond.

An example :

o Brand image :savEconomy represents affordability and sustainability, promoting itself as

a socially responsible platform that eliminates waste by providing cheap high-quality
items. The app's dynamic digital engagement attempts to develop a community based
on responsible and cost-effective buying.

o Logo :