Brand Development:

Brand Identity:

Logo and Visuals: we tried to give royal and visually appealing brand identity, including a
memorable logo and packaging that reflects the premium quality of Channi tea.

E-commerce Initiative:
User-Friendly Website:

Optimized Website: we will Develop a user-friendly and visually appealing website that allows
easy navigation and showcases the full range of Channi tea products.

Ensure the website is optimized for mobile users, considering the increasing number of people
shopping on mobile devices.

Online Marketing:

Search Engine Optimization (SEO): Implementing SEO strategies to improve the brand's online
visibility and attract organic traffic.

Apart from this Investing in targeted online advertising, including tv, social media ads and
Google Ads, to reach a wider audience.

Affordable Options:
Value Bundles:

Bundle Offers: Introduce value bundles or combo packs that provide cost savings for customers
purchasing multiple Channi tea products.

Also Offering discounts for customers who subscribe to regular deliveries of Channi teas.

Collaboration and Partnership:

Influencer Collaborations:

Tea Influencers: Collaborate with influencers in the tea community to create authentic content
and reviews, reaching a broader audience.

Cross-Promotions: Partner with complementary brands for cross-promotional campaigns that

add value for both audiences.
Developing Unique Value Proposition:
Exclusive Flavors or Blends:

Limited Editions: once the brand gets good repetition in the market we’ll have limited-edition tea
blends or flavors to create a sense of exclusivity and encourage trial.

Customer Reviews and Testimonials:

Actively encourage customers to leave reviews on platforms like the website, social media, and
review sites.

Respond to customer reviews, both positive and negative, to show engagement and a
commitment to customer satisfaction.