1st para: defining all the terms, your direction, wym by blo bla

2nd: what principle u’re gonna focus on here, justify it, refer to the textbook (read the case
and apply the principles for each of it then learn by heart)
3rd: analyze and list the effect/outcome/issue and following by causes (1,2,3), breakdown
the complex issue into small parts => apply principle here
4th: evaluation, critical thinking, =))))))))), keep pushing, go ahead hhohohohoho
Evidence (either one of 3): relate to the principle, relate to case, relate to any example (in
textbook, the textbook stated that bla bla)
Evaluate: 3 columns: criteria, situation/perspective/factor 1, situation/perspective/factor 2
=> 1 la gi and impact on the 2 columns then compare & contrast (I can agree with this blobla
if the company do this this this, showing the understand as a manager)
THINK AS A MANAGER, 2 POINTS OF VIEW
 Case apps pt 1: zappos, Manchester city, a manager’s dilemma pt 1: retail store
(choose this one first)
 Case apps pt 2: tableau, deutsche telekom, Volkswagen
 Case apps pt 3: Hermes, zara, fifteen
 Case apps pt 4: Pfizer, Maersk, a manager’s dilemma pt 4: google*
 Case apps pt 5: amazon, tencent, pepsico (pretended u’re CEO of pepsico, what
would y do to inspire what kind of changes in contemporary time?)
 Case apps pt 6: chipotte, byod, a manager’s dilemma pt 6: lululemon
1 case – 30’ – 20 marks MUST HAVE 1 MANAGER’S DILEMMA SO =))))))
Give all the defs at the beginning, all 4 defs at the first 30’