The challenge

Deposit Deposit mobilization is difficult—it is about getting so much right at the same time. Banks and microfinance banks, therefore,

mobilization
often struggle to raise low-cost deposits and provide services to a large number of low-income customers.

The opportunity
A huge opportunity for As it funds loans and facilitates payments, effective and efficient deposit mobilization through the right channels can result in
growing profitability for an institution. Mobilizing savings can bring the unbanked and under-banked into the financial sector
financial institutions and enable better asset accumulation and risk management.

MSC offers Our impact

Deposit mobilization review and Worked with Equity Building Society which had 109,000 depositors, on processes,
strategy products, service, brand-building, and costing. Our contributions directly contributed
Optimizing delivery channels— to the creation of Equity Bank, which reaches over 10 million accounts today.
both branch and digital Assisted Amhara Credit and Savings Institute (ASCI) on mobilization strategy, branding,
product design, and delivery to provide more than 1 million Ethiopians with savings
Building winning brands that
customers trust Doubled the deposits for Family Bank in two years
Opened 54,000 accounts for Shakti Foundation, Bangladesh in the first six months
Revamping deposit products— since its inception
analysing the 8Ps of financial
marketing
Deposits and customer base in Equity Bank 10,142
Designing marketing and 4,00,000 9,594 10,000
8,215 8,553 2,98,703
incentive schemes 6,485 6,993 2,77,274 8,000
3,00,000 5,862 2,36,610
4,629 2,02,485 6,000
Making savings operational in an 2,00,000 1,58,527
3,001 1,21,774 1,40,286
efficient and safe way through 2,022 95,204 4,000
1,00,000 65,204
business process re-engineering, 48,977 2,000
treasury management, asset– 0 -
liability management, and risk 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
management Deposits in Mn, KES Kenya Subsidiary No of customers '000' Kenya Subsidiary

Clients and partners

and many more...

Key contacts: Bhavana Srivastava (bhavana@microsave.net); Anup Singh (anup@microsave.net)