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Descriptive Analytics I:
CHAPTER
Modeling, and
Visualization
Understand the nature of data as it relates to business intelligence (BI) and analytics
CHAPTER OVERVIEW
In the age of Big Data and business analytics in which we are living, the importance
of data is undeniable. The newly coined phrases like “data is the oil,” “data is the
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ANSWERS TO END OF SECTION REVIEW QUESTIONS
Section 2.1 Review Questions
1. What does SiriusXM do? In what type of market does it conduct its business?
The company had several challenges. The first was the changing demographics of
car owners. As cars were sold on the secondary market it was more difficult for
them to identify new potential customers. Additionally, the company had a
technical challenge because of an acquisition. There was uncertainty about their
ability to use all of the technology available through the acquisition.
4. How did they implement the proposed solutions? Did they face any
implementation challenges?
The company decided to bring all marketing work in-house. It was determined
that it was important for them to clean the data and manage it in a central
repository. To do this they partnered with Teradata. There were challenges with
the implementation due to the variability in the data itself and the complexity of
the task.
5. What were the results and benefits? Were they worth the effort/investment?
The company has been able to progress significantly in its goal of becoming a
data-driven marketing organization. With the new systems in place, it is possible
to move campaigns faster with better visibility.
6. Can you think of other companies facing similar challenges that can potentially
benefit from similar data-driven marketing solutions?
Most companies that market directly to end users could use a similar approach to
managing and leveraging data in their marketing activities.
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The Project Gutenberg eBook of Mustapukuinen
mies
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Language: Finnish
Historiallinen romaani
Kirj.
STANLEY J. WEYMAN
V. Hämeen-Anttila
SISÄLLYS:
I. Fécampin markkinat.
II. Solomon Notredame.
III. Mies ja vaimo.
IV. Kaksiovinen talo.
V. Ylempi holviovi.
Vi. Kiinnytysjauhe.
Vii. Klytemnestra.
VIII. Kainin merkki.
IX. Oikeuden edessä.
X. Kaksi todistajaa.
I.
Fécampin markkinat.
"En."
"Minä."
Solomon Notredame.
"Jos olisit irralla, niin mahtuisitko tästä ikkunasta?" kysyi mies. Hän
supatti hyvin hillitysti, mutta hänen olisi sallinut huutaakin viereisen
piltuun rähinä, puhumattakaan rumasta renkutuksesta, jota hoilattiin
toisessa päässä tallia. "Niinkö? Ota sitte tämä viila. Hivuta viidettä
rengasta, joka jo on kulunut enemmän kuin puolitiehen. Ymmärrätkö,
poika?"
"Kyllä, kyllä", vastasi Jehan taas, hapuillen oljista työkalua, joka oli
pudonnut hänen jalkoihinsa. "Tiedän."
"Ei."