Scribd Logo
Upload

Welcome to Scribd!

  • Del Monte

    Uploaded by

    Joanna Bacolod
    26 views2 pages
    Del Monte is a globally recognized brand in the packaged food industry with a unique product line. Successful marketing and advertising strategies have enabled the brand to grow globally but it has not fully penetrated emerging markets like other leaders. While Del Monte has opportunities to advertise new products, acquire smaller companies, and expand into untapped markets, it faces threats such as rising costs, strong competition, and economic slowdowns that can impact business. Del Monte has been operating in the Philippines for 97 years as a market leader in packaged pineapple, mixed fruit, juices, tomato sauce, and spaghetti sauce.

    Original Description:

    Original Title

    Del-Monte

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Del Monte is a globally recognized brand in the packaged food industry with a unique product line. Successful marketing and advertising strategies have enabled the brand to grow globally but it has not fully penetrated emerging markets like other leaders. While Del Monte has opportunities to advertise new products, acquire smaller companies, and expand into untapped markets, it faces threats such as rising costs, strong competition, and economic slowdowns that can impact business. Del Monte has been operating in the Philippines for 97 years as a market leader in packaged pineapple, mixed fruit, juices, tomato sauce, and spaghetti sauce.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    26 views2 pages

    Del Monte

    Uploaded by

    Joanna Bacolod
    Del Monte is a globally recognized brand in the packaged food industry with a unique product line. Successful marketing and advertising strategies have enabled the brand to grow globally but it has not fully penetrated emerging markets like other leaders. While Del Monte has opportunities to advertise new products, acquire smaller companies, and expand into untapped markets, it faces threats such as rising costs, strong competition, and economic slowdowns that can impact business. Del Monte has been operating in the Philippines for 97 years as a market leader in packaged pineapple, mixed fruit, juices, tomato sauce, and spaghetti sauce.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Del Monte Strengths

    Del Monte is a globally recognized brand in the packaged food industry

    Del Monte has a unique product line on offer

    Successful marketing and advertising strategies have enabled the brand to grow globally

    Del Monte Weaknesses


    It has not been able to completely penetrate the emerging economies as compared to other leaders

    Narrow product range as compared to some other leading companies

    Del Monte Opportunities


    Advertise and market itself aggressively

    Introduce new products

    Acquisition of smaller companies can help in its inorganic growth

    Expansion in untapped markets

    Del Monte Threats


    Rise in cost of raw material

    Strong competition

    Economic slowdown and recession can impact the business for Del Monte

    It has been in operation in the Philippines for 97 years and is a market leader in the packaged pineapple
    and mixed fruit, ready-to-drink juices (excluding stand-up-pouches), tomato sauce and spaghetti sauce
    categories.

    CEO of Del Monte Company

    Greg Longstreet

    President & Chief Executive Officer at Del Monte Foods, Inc.


    Parent Company Del Monte Foods

    Category Food Products

    Sector Food & Beverages


    Tagline/ Slogan Eat healthy. Live healthy; Taste Like
    Never Before

    USP A world class branded foods and pet food


    company, known for its unique products

    Del Monte STP

    Segmentation People who are prospective buyer of


    food products or pet food

    Target Market Middle and upper middle class


    families

    Positioning As a brand with products having


    unique taste and superior quality

    Del Monte Product Portfolio

    1. Del Monte Juice

    2. Del Monte Ketchup

    3. Contadina

    4. College Inn

    5. Kibbles 'n Bits

    You might also like