MARKETING PLAN

3.1 SWOT Analysis

STRENGTHS WEAKNESSES
 Skilled and knowledgeable staff  Poor market visibility
 Product Affordability  Lack of experience
 Innovative Ideas for the product
 Presentable product
 Promotions and Advertisements
OPPORTUNITIES THREATS
 Potential expansion  Numerous competitors
 Future Collaborations  Inflation
 Business Interruption
Table 2. SWOT Analysis of Pastillas D’ Especial
3.1.1 Strengths
1. Skilled and Knowledgeable Owners
Dulce’s Company have skilled and knowledgeable owners that can help increase the
profitability of the business.
2. Product Affordability
The business ensures that our product will be affordable to the customers
3. Innovation Ideas For The Product
The flavors of our pastillas different from the common flavors that other pastillas have
4. Presentable Product
Pastillas D’ Especial will have an outstanding appearance from other products
5. Promotions and Advertisements
Promotions and advertisements can be done to increase popularity of the product
3.1.1 Weaknesses
1. Poor Market Visibility
Our business does not have a permanent and specific position in the market
2. Lack Of Experience
The owners of the business does not have enough experience in business world
3.1.3 Opportunities
1. Potential Expansion Of Business
The product can be sold online in the future
2. Future Collaborations
The business may have collaborations with other business to increase profitability
3.1.4 Threats
1. Numerous Competitors
The Growing number of competitors around the school may affect the business
2. Inflation
The uncontrolled inflation may affect the price of the product
3. Business Interruptions
Interruptions within the business can affect the flow of production
3.2 Marketing Mix
3.2.1 Product
Pastillas D’ Especial is one of the newest sweets in the market. With its new flavors, designs
and quality that is the blend of traditional and modern twist, it’s the sweets that everyone would love.
Since pastillas is “the most complete food’’ this can benefit the consumers for the reason that it is a
good source of protein, vitamins, minerals and etc. When something triggers your negative emotions,
Pastillas D’ Especial will always by your side. It can help you release your endorphins; it can lower
your stress level and improve your mood that’s why there called the “natural pain killers”. That is the
reason why Pastillas D’ Especial can be your comfort food to make you feel good and also provide a
temporary sense of well-being. This only proves that our product is a must have not only for students
but also for the whole school community.
3.2.2 Place
Pastillas D’ Especial will be made at #0553 Garnet Street, Lomeda Subdivision, San Felipe, Naga
City, Camarines Sur, Philippines 4400. All the necessary supplies and tools required to make the
Pastillas D; Especial will be accessible from this area, which is owned by one of our members. The raw
ingredients (milk, condensed milk, and powdered sugar) needed to make Pastillas D’ Especial will be
found nearby, and other supplies will be purchased from the town's sellers. In order to guarantee the
best possible quality, our team will make Pastillas D' Especial with passion, love, and hard work in an
environment that is clean and safe.
3.2.3 Price
Pastillas costs 6 pesos each. This rate is applicable, given the cost of materials and the amount that by
pieces offers.