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SWOT ANNALISE OF INVENTURE FOODS

STRENGHT 1. Affordable and high quality products 2.The policy of 'open door' for press 3. Rigorous food safety standards 4. Innovative programs 5. Profitability
6. Receptivity and flexibility

WEAKNESSES 1.Small communication and collaboration with public target . 2. Weaknesses of the company are, in general, Japanese industrial system weaknesses . 3. No promotion 4. Funding is limited

OPPORTUNITIES 1. Has own brand products 2.Respect their agreements (particularly those related to price) making the company a reliable partner. 3. Respect employees 4. Selling can be done on cards and meal vouchers.

THREATS 1. Insufficient awareness of staff and partners for their role in enterprise development. 2. Big number of competitors graphic 3. Operational costs are increasing 4. The rent increased.

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