Managerial Economics Project Document- “Name Company and Industry you are working”

First, Last Name, Roll No: XXXXXXXXX

1. Executive Summary

Provide a concise overview of the key findings and recommendations of your managerial
project related to the company and industry they belong.

2. Introduction to the Industry

Introduce the banking industry, its significance, and the purpose of the project.

3. Market Structure Analysis

3.1 No. of Buyers and Sellers

 Analyse the number of banks and customers in the banking industry.

 Discuss the implications of the market structure on competition and pricing.

3.2 Product Differentiation

 Evaluate whether products/services in the banking industry are differentiated or

identical.
 Discuss the impact of product differentiation on market dynamics.

3.3 Prominent Firms and Market Share

 Identify and profile key players in the banking industry.

 Provide market share data for each prominent firm.

4. Demand Curve Analysis

• Demand curve faced by the producers (producer’s behaviour)

4.1 Producer's Behavior

 Explore how producers in the banking industry respond to changes in demand.

 Analyse the elasticity of demand for banking services.
 Add a Demand and Supply Curve if you can relate to your project scope and
industry

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Managerial Economics Project Document- “Name Company and Industry you are working”

First, Last Name, Roll No: XXXXXXXXX

5. Consumer Behaviour Analysis

5.1 Factors Determining Consumer Demand

 Identify and analyse the factors influencing consumer behaviour in the banking
industry.
 Discuss the impact of economic, social, and technological factors on consumer
choices.

6. Industry Rivalry

6.1 Number of Companies

 Evaluate the level of competition with a focus on the number of companies in

different segments of the banking industry.

6.2 Product/Service Differentiation

 Discuss the strategies employed by banks to differentiate their products and

services.

6.3 Price Leadership

 Identify if there is any evidence of price leadership among major banks.

6.4 Switching Costs

 Analyse the switching costs for customers when transitioning between different
banks.

7. Threat of Substitutes and New Entrants

7.1 Substitutes

 Identify and analyse potential substitutes for banking services.

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Managerial Economics Project Document- “Name Company and Industry you are working”

First, Last Name, Roll No: XXXXXXXXX

7.2 New Entrants

 Assess the barriers to entry for new players in the banking industry.

8. Bargaining Power

8.1 Bargaining Power of Buyers

 Evaluate the influence customers have on pricing and services in the banking
industry.

8.2 Bargaining Power of Suppliers

 Analyse the relationship between banks and their suppliers, such as technology
providers and regulators.

9. Market Failure and Government Intervention

9.1 Market Failures

 Identify any market failures in the banking industry.

 Discuss the implications of market failures on efficiency and competition.

9.2 Government Intervention:

 Examine the role of government intervention in the banking sector.

 Evaluate the impact of regulations and policies on industry dynamics.

10. Conclusion

 Summarize key findings, implications, and potential areas for managerial action.
 Provide actionable recommendations based on the analysis conducted

11. References

 Websites URL Articles or Other Company Website and References.

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