(1)29– –

Porter

:
Abstract:
Mr Porter has emphasize the importance of competitive strategies and that any competitive
strategy always include this three points Cost leadership, Differention and focus, and each one of them
create Competitive advantages to the enterprise Represented in the low price & the good quality, which
considered an advantage making the enterprise in good situation against the others competitors in the
same domain. The low price advantage used here as blocking point to get in the Industry domain where
the new enterprises willing to join does not get a good profit and this barrier will contributes in the
balancing of the five competitive element of the Industry
Key Words :Cost Leadership, Differention Strategy, Barriers to entry, Market Structue.

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Source : Michael.PORTER L'avantage concurrentiel Edition

Dunod Paris 1997 p323

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Jean Pierre Angelier, Economie industrielle Eléments de méthode, Ed Office des Publications
Universitaires, Alger, 1993, p 65.
17
Competition and Barriers to Entry, policy brief, Organisation for Economic co-Operation and, OECD,
January 2007,p1
18
R.Preston McAfee and other, What is a Barrier to Entry?American Economic Review, Papers and
proceedings,Vol 94,N°2,USA, May 2004,p.2.
.128-127 . 1994 19

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