Professional Documents
Culture Documents
INTELLIGENT CITIES II
How wifi is reinventing our city parks
A walk through New York City's Bryant Park is a walk through time. Designed during the
Great Depression on the site of a former reservoir and executed under the leadership of Parks
Commissioner Robert Moses, the park was inspired by French classicist gardens. Its gravel
paths in the shade of London Plane trees suited the rhythm of life in pre-air-conditioned New
York. Today the park, which sits behind the great main branch of the public library, has cafes,
entertainment, a reading library, lawn games – all amenities tuned to contemporary urban life.
One of the most important amenities, though, is invisible. A cloud of wifi hovers over the
park, bringing activities that Moses, a truly ambitious urban planner, could not have imagined.
Those trees that shaded city-dwellers out for a stroll decades ago now keep the glare off touch
screens. And despite the fears that mobile communication technology would drive us all into
lives of wireless isolation, the opposite seems to be happening. Bryant Park, like myriad parks
and plazas in other cities, is returning to a role it filled generations ago: a place to share, read,
write, gossip, and debate… in short, communicate.
Technology has always shaped the city, changing our relationship to time, space,
nature and each other, but today's technologies are so small it's hard to see how that happens.
Yet ubiquitous data and information communication technologies (ICT) such as smart-phones,
tablet computers, and digital books, are changing the way we interact with the built environment
and our fellow citizens.
The success of the rejuvenated Bryant Park raises familiar questions for designers and
planners. What exactly are the essential ingredients of a great urban space? Can they be
measured? In 1980, influential urbanist William Holly Whyte published The Social Life of Small
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Urban Spaces, a meticulous study of how people used open space in the city. Whyte, who had
been involved for more than a decade in the comprehensive plan for New York, wondered if all
the parks and plazas were actually performing the way the architects and planners assumed
they would. So he began to watch people. And film them. It was a radical project at the time, as
no one had done any systematic research on how people actually used the spaces designed for
them. Why were some brand new plazas empty while people crowded into others? (...)
2. (Upe-ssa 3 2016) Após um olhar sobre o léxico e a estrutura da língua no texto, alguns
pontos foram destacados.
The administration of Brazilian President Luiz Inácio Lula da Silva would prefer his
fellow citizens to describe him as a vertically challenged, well-nourished supporter of liberal
causes - and not as a short, fat communist. In an 87-page document drawn up by the Special
Ministry for Human Rights and distributed to members of Congress, police chiefs, newspaper
editors and other opinion leaders, the Lula administration lists 96 terms it wants to hear less of.
Many are obvious: Don't call the physically handicapped "criples" or the mentally handicapped
"mongoloids", and when describing Afro-Brazilians, steer clear of the Portuguese equivalent of
the "N" word. But the list, whose heading includes the phrase politically correct, goes on to
advise against using "drunks", because even alcoholics deserve respect; "Africans", because
the terms diminishes individual nationalities; "old people", because "elderly" doesn't carry as
much stigma; and "street children", because many of those young people have homes. The list
also urges Brazilians to stop calling foreigners "gringos", radical politicians "Shiites", and
communists, well, "communists".
Not surprisingly, that etiquette lesson has inspired some high-level heckling. Best-
selling author Joao Ubaldo Ribeiro wrote an apoplectic critique that caused such a furor last
week that the government agreed to review its list. Ribeiro called the wonk who wrote the
document "arrogant, cretinous and incompetent" but stopped short of calling the author a
"clown". (Had he done so, the government's vocabulary primer explains, "the professional who
makes a living from making other people laught might get offended.") When asked why the
administration decided to suspend distribution of the document, Perly Cipriano, the tight-lipped
Deputy Secretary for Human Rights, said, "Because of the criticism", and nothing more. - By
Andrew Downie.
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(PRANINSKAS, Jean. Rapid Review of English Grammar. (Adapted). Englewood Cliffs, N.J.,
Prentice-Hall, 1959, page 207
4. (Uece 1999) Aponte o vocábulo que, tal como REALIZE (ref. 5), se inclui entre os FALSOS
COGNATOS:
a) invention
b) lecture
c) conflict
d) proverb
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The first Game Developers Conference, in 1988, attracted 25 participants and took place in a
programmer’s sitting room in California. This 2023 summit, which began on March 20 in a giant
exhibition centre in San Francisco, demonstrates how the industry has grown. Some 3.2 billion
people now play, thanks largely to the spread of the smartphone. Women are now almost as
likely as men to call themselves gamers. Gaming is catching on among all age groups. In
Britain, for instance, half of those aged 55-64 play video games, though for less time than the
young. Worldwide there are now more console owners aged 35-44 than 16-24.
The bigger the audience, the bigger the market. Consumers will spend 185 billion dollars on
games in 2023, more than half on mobile games. That is about five times the value of the
cinema box office, and two-thirds more than the video-streaming business. As gaming continues
to grow, it is beginning to rival television as the world’s favourite entertainment medium.
5. (Unesp 2024) Uma interpretação matemática plausível da frase do segundo parágrafo “The
bigger the audience, the bigger the market”, considerando o público e o mercado de games, é
de
a) proporcionalidade inversa entre duas grandezas.
b) proporcionalidade direta entre duas grandezas.
c) intersecção de dois conjuntos de dados.
d) decrescimento quadrático.
e) decrescimento exponencial.
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Cherry picking is often used by the media, particularly in the case of less reputable media
bodies, when they present only one side of a story, or give it disproportional coverage while
ignoring facts that could support alternative viewpoints.
For example, consider a situation where a new study, which is based on the input of thousands
of scientists in a certain field, finds that 99 % of them agree with the consensus position on a
certain phenomenon, and only 1 % of them disagree with it. When reporting on this study, a
reporter who engages in cherry picking might say the following:
“A recent study found that there are plenty of scientists who disagree with the consensus
position on this phenomenon.”
This statement represents an example of cherry picking, because it only mentions the fact that
the study found that some scientists disagree with the consensus position on the phenomenon
in question, while ignoring the fact that the study in question also found that the vast majority of
scientists support this position.
Analyze an advertisement
Peter Sells
Sierra Gonzalez
Not all advertisements make perfect sense. Not all of them promote or imply
acceptance of social values that everyone would agree are what we should hope for, in an
enlightened and civilized society. Some advertisements appear to degrade our images of
ourselves, our language, and appear to move the emphasis of interaction in our society to (even
more) consumerism. There may even be a dark, seamy, or seedy side to advertising. This is
hardly surprising, as our society is indeed a consumer society, and it is highly capitalistic in the
simplest sense. There is no doubt that advertising promotes a consumer culture, and helps
create and perpetuate the ideology that creates the apparent need for the products it markets.
For our purposes here, none of this matters. Our task is to analyze advertisements, and
to see if we can understand how they do what they do. We will leave the task of how we
interpret our findings in the larger social, moral and cultural contexts for another occasion.
It is often said that advertising is irrational, and, again, that may well be true. But this is
where the crossover between information and persuasion becomes important; an advertisement
does not have to be factually informative (but it cannot be factually misleading).
In a discussion of what kind of benefit an advertisement might offer to a consumer, Jim
Aitchison (1999) provides the following quote from Gary Goldsmith of Lowe & Partners, New
York. It sums up perfectly what it is that one should look for in an advertisement. The question
posed is “Is advertising more powerful if it offers a rational benefit?” Here is Goldsmith’s answer:
“I don’t think you need to offer a rational benefit. I think you need to offer a benefit that a rational
person can understand.”
(www.stanford.edu. Adaptado.)
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1. My Atlantic Monthly essay, "The Capitalist Threat," has aroused the ire of Robert J.
Samuelson ("Crackpot Prophet," JUDGMENT CALLS, March 10) for 3its perceived attack on the
capitalist system. I wasn't attacking capitalism, only its excess and laissez faire ideology.
2. I pointed out a curious affinity between laissez faire ideology and Marxism: both lay
claim to scientific validity. The Marxist claim has been fully discredited. But laissez faire ideology
is derived from the most respectable of social sciences, economics, and its claim to scientific
validity still requires debunking. I suspect that Samuelson prefers to dismiss my ideas as
jumbled, rather than to entertain the possibility that the scientific foundations of laissez faire are
less than secure.
3. Our understanding of the world in which we live is inherently imperfect. This creates
difficulties for the social sciences from which the natural sciences are exempt. Scientific method
has discovered universally valid generalizations that can explain and predict events in the
natural world. To make such generalizations possible, the events must be independent of
statements that relate to them.
4. But in society, participants must make decisions about events that are contingent on
their decisions. The separation between statements and facts, a characteristic of science, is
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lacking. (...)
5. Since nobody is in possession of the ultimate truth, we need institutions and attitudes
that allow people with different views and interests to live together in peace. Markets are the
best mechanisms for correcting individual errors, but government intervention and collective
action are needed to protect common interests and correct inequities in the capitalist system.
Laissez faire ideology - which holds that the common interest is best served when each
individual pursues his own particular interest - is inadequate for holding our open society
together.
6. My main contention in the Atlantic Monthly essay is that the concept of open society,
which not only recognizes the multiplicity of cultures and traditions but actively advocates
pluralism, could serve as a unifying principle for our global society.
7. The trouble is that the concept is neither recognized nor accepted.
George Soros
Chairman, Open Society Institute New York, N.Y.
NEWSWEEK APRIL 14, 1997.
Leia o texto e responda as questões identificando a alternativa correta, com base nas
informações fornecidas pelo texto.
Violence in Schools
There has been yet another outbreak of violence at a school, this time in Oregon. At least one
student is dead and up to 24 are wounded; it also appears that the suspect killed two other
people at his home before going to the school.
Have school shootings in this country become an epidemic? What is to blame for this violence?
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10. (Pucsp 1999) A pegunta "WHAT IS TO BLAME FOR THIS VIOLENCE?" do fórum do jornal
a) foi respondida, já que todos apresentaram soluções viáveis que poderão acabar com a
tendência violenta dos jovens.
b) não foi respondida, pois a maioria das mensagens fugiu do assunto proposto e enveredou
para assuntos periféricos.
c) foi respondida por todos, já que cada um apresentou sua interpretação sobre a causa da
violência nas escolas.
d) foi respondida somente em uma mensagem que apresentou três causas da violência nas
escolas.
e) é irrelevante, na medida em que se baseia em um caso isolado.
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Gabarito:
Resposta da questão 1:
a) answer
b) intend
c) attend
d) understand
e) pretends ( Simple Present - 3a pessoa do singular)
Resposta da questão 2:
[B]
Resposta da questão 3:
[A]
Resposta da questão 4:
[B]
Resposta da questão 5:
[B]
A frase destacada no enunciado da questão pode ser interpretada como “Quanto maior o
público, maior o mercado” relacionando que quanto maior o público interessado nos jogos,
consequentemente maior será o mercado relacionado a este produto. Diante disso,
demonstrando a proporcionalidade direta entre duas grandezas, a alternativa correta é de letra
[B].
Resposta da questão 6:
[C]
O texto explica que a escolha seletiva, ou Cherry picking, acontece quando se apresenta
apenas um lado de uma história ou se dá uma cobertura desproporcional, ignorando fatos que
poderiam apoiar pontos de vista alternativos. Isso fica claro no trecho “Cherry picking is often
used [...] when they present only one side of a story or give it disproportional coverage while
ignoring facts that could support alternative viewpoints. Diante disso, a alternativa correta é de
letra [C].
Resposta da questão 7:
[A]
A expressão none of this matters siginifica “nada disso importa” e refere-se às ideias contidas
no primeiro parágrafo. No segundo parágrafo, o autor foca os aspectos que acha pertinentes,
contrapondo-se às ideias do primeiro parágrafo.
Resposta da questão 8:
[B]
Resposta da questão 9:
[C]
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Legenda:
Q/Prova = número da questão na prova
Q/DB = número da questão no banco de dados do SuperPro®
5.............240588.....Média.............Inglês.............Unesp/2024..........................Múltipla escolha
6.............223125.....Média.............Inglês.............Fatec/2023...........................Múltipla escolha
7.............121807.....Média.............Inglês.............Unesp/2013..........................Múltipla escolha
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