Professional Documents
Culture Documents
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8. The White House Office of Management and Budget issued a revised …………… chart.
A. skillful B. weather C. progress D. organizational
9. The economic depression had a huge …………… on our living standards.
A. results B. attacks C. influences D. preparations
10. Many pessimists believe that modern ………………. perhaps causes more problems than it solves.
A. effective B. security C. pessimism D. technology
11. I prefer organizations that communicate through a…………. exchange of views.
A. directly B. direction C. direct D. director
12. Professor Charles Handy is a business guru, writer, and academic, specializing…………… organizational
management.
A. on B. in C. at D. of
13. Multinational companies can adapt their management method to the ........... in each country or continent.
A. their culture B. local conditions C. local culture D. local people
14. I am part of a ……… team, working on developing, marketing, and selling a new pharmaceutical product.
A. cross-departmental B. cross-section
C. cross-border D. cross-cultural
15. Employing more staff has reduced our.................. in the port.
A. turning B. turn-round C. turn back D. turnover
16. If there is too much pressure on time and money then the……….. of the task culture starts to disappear and
other cultures take its place.
A. cooperative council B. cooperative member
C. cooperative store D. cooperative nature
17. Today's workforce is made up ............ a very diverse population of individuals from every part of the world,
which creates dynamic multiracial and multicultural organizations.
A. by B. from C. of D. with
18. An organization with a role culture is generally believed to be very stable but ………… at implementing
change and adapting to a fast-changing macro-environment.
A. good B. successful C. poor D. skilled
19. Your overseas office has …………. with a great solution to your domestic marketing problem.
A. dealt B. thought up C. offered D. come up
20. Make sure all this equipment is insured...............accidental damage.
A. over B. against C. with D. from
Answer:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
18. You/be/ upset/ your/ foreign/ distributor/ they/ never/ give/ you/ a/ straight/ answer.
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19. You/ think/ you/ can/ apply/ same/ manufacturing/ process/ your/ main competitor/ recently/ introduced.
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20. In /many/ companies/, the/ relationship/ different/ departments/ can/ difficult. For/ example,/ technical/
staff/ may not/ want/ be/ involved/ sales issues,/and/ sales/ may/ think/ the finance department/ does not/
appreciate/ their/ efforts.
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Exercise 5: Complete the following sentences (about 10 words for each sentences)
1.Companies have trouble getting applicants to even show up for interviews While companies are competing to
find talent.
2.A clan culture is a type of corporate culture whose horizontal structure has teams of close-
knit employees.
3.Effective hiring practices can help to improve your business's reputation and create a database of eager
candidates that we can access at a later stage.
4.Mediocre workers keep getting promoted because The economics of how average people get some of the
best jobs in the most high-profile industries .
5.The overseas office also include enhancement of the company’s brand awareness and recognition.
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6.Leaders should delegate work accordingly in order to ensure that
everything gets done in a timely and productive manner.
7.A positive work environment should be maintained because of encouragement for team members to find
fulfillment in their lives outside of their job.
8.The R&D department is responsible for exploring and developing new ideas and technologies that can
improve the company's products and services.
9.A strong culture is based on two characteristics, high levels of agreement among employees about what
they value and high intensity toward these values.
10.Regular feedback and recognition are not only tools to improve performance, but also to build trust,
engagement, and loyalty among your executive team.
11.Companies with a market culture often put their customers' needs first, with all aspects of performance
culture targeting the interests of the customer.
12.The structures and systems are essential in management and are closely interrelated and can help ensure
that a system works efficiently.
Cultural differences can lead to can lead to barriers between team members, when their different styles of
approach are misunderstood, misinterpreted or not accepted.
Companies that prioritize work-life balance limited vacation days and tight deadlines can take a toll on your
health and create the perfect recipe for burnout.
1. Flexibility in work arrangements ……………………………………………………………………………
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2. Diversity in the workplace …………………………………………………………………………………..
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3. Customer satisfaction ………………………………………………………………………………………..
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4. Communication and collaboration …………………………………………………………………………..
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5. An organization with a role culture ………………………………………………………………………….
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6. A strong emphasis on ethical behavior ……………………………………………………………………...
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Best Buy, with more than 1,000 stores in the US, is expected to test the system at stores in other cities
including New York, Los Angeles and Chicago. Macy’s, the largest department store chain in the US by sales,
is also taking part in the launch of Shopkick.
Unlike mobile marketing systems based on a phone’s GPS signal, the Shopkick application responds to an
audio signal transmitted in the store. As a result it is far more accurate than GPS-based alternatives which can
be off by a few hundred yards, and which raise potential privacy concerns because they are automatically
activated.
“We can tell whether you are inside or outside the door,” said Cyriac Roeding, who co-founded Shopkick last
year.
The past year has seen the emergence of a number of location-based social-network systems with marketing
applications, including FourSquare, GoWalla and Loopt. They allow marketers to offer credits or local
promotions to phone users who actively “check in” to locations such as coffee shops and bars. Starbucks,
Burger King and Gap have all run reward schemes linked to “geotagging” applications, in spite of low levels of
adoption.
In-store mobile shopping applications are likely to become increasingly important to retailers as they seek to
close deals with shoppers equipped with smartphones that can search and compare prices at rival stores and
online. Separately, Levi Strauss, the denim clothing company, is to use camera-phone readable tags in the in-
store marketing for the imminent relaunch of its women’s jeans business in the US. Customers who use their
smartphones to scan the black and white pixelated QR tags will be directed to a YouTube video explaining the
jeans’ new fit system.
QR tags, widely used in Japan, have so far largely been used in the US in advertising in fashion magazines,
rather than in stores.
Questions:
1. What did Best Buy do when a customer entered its store?
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2. What are the advantages of getting 'kickbucks' credits?
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3. How many Best Buy stores are currently in the US?
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4. What do marketing apps allow marketers to do?
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5. Why are mobile shopping applications important to retailers?
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6. What are QR tags in the US used for?
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The end