Makeup history

During the Middle Ages, makeup took a backseat in many

parts of the world due to conservative views and religious

beliefs. However, it experienced a revival during the

Renaissance period in Europe. Pale skin was considered

fashionable, and women used white powder, often made of

lead, to achieve the desired complexion. The 19th century saw the rise

of commercial cosmetics, with the emergence of well-known brands like

Guerlain and Coty. The invention of new products such as mascara,

lipstick, and foundation revolutionized the industry, making makeup

more accessible and integral to women's daily routines.

The 20th century witnessed rapid advancements in makeup technology

and techniques. Hollywood played a signi cant role, with lm stars

in uencing popular makeup trends. The 1920s saw the iconic apper

look, characterized by dark, smoky eyes and bold lips. The 1960s

embraced the natural look, while the 1980s celebrated vibrant colors

and dramatic styles. In recent decades, makeup has become an art

form, with the rise of makeup artists and in uencers showcasing

diverse styles and creative applications through social media platforms.

Today, makeup continues to evolve, re ecting changing societal norms

and individual expressions of beauty.

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