How to answer?

Scenario: A retail company is experiencing a significant increase in customer data due to a surge in
online orders. The company needs to efficiently manage and analyse this data to improve customer
service, inventory management, and marketing strategies. You are tasked with explaining how the
three specified database technologies (RDBMS, NoSQL, and In-Memory Database) can be applied to
address the challenges and enhance the business operations.

Solution:

(Elaborate on points)

1. Relational Database Management System (RDBMS):

 RDBMS, such as MySQL or PostgreSQL, can be used to organize structured data

efficiently.

 Create relational tables for customer information, orders, and inventory.

 Use SQL queries for complex data retrieval, reporting, and analysis.

 Ensure data integrity through normalization and foreign key constraints.

2. NoSQL Database:

 NoSQL databases like MongoDB or Cassandra are suitable for handling large volumes
of unstructured or semi-structured data.

 Store customer data in flexible JSON or BSON format, accommodating varying data
types.

 Scale horizontally to handle increasing data loads without sacrificing performance.

 Facilitate fast and flexible querying, crucial for real-time analytics.

3. In-Memory Database:

 In-Memory databases like Redis or Memcached can significantly improve data

retrieval speed.

 Cache frequently accessed data, such as customer profiles and popular products, in-
memory.

 Reduce latency in real-time applications, enhancing customer experience.

 Integrate with the existing infrastructure to accelerate data processing.

Conclusion: By strategically incorporating these three database technologies, the retail company can
achieve a comprehensive solution for managing and analysing customer data. RDBMS ensures
structured data integrity, NoSQL databases handle unstructured data efficiently, and In-Memory
databases boost real-time data access speed. This integrated approach would lead to improved
customer service, streamlined inventory management, and more effective marketing strategies. (add
your personal thoughts as well)

Note:

 The above type of answer is quite neutral, but you can change it accordingly depending on
specific demands and requirements.
 It’s not necessary to explain every type, only explain those which are necessary. If the
company is asking about multiple domains, then using different types of databases would
make sense.
 Ensure the scenario is relevant to the learning objectives and make sure to give some advice
at the end.