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Business Proposal Form – 2023/24 – Semester 1

Centre for Entrepreneurship
Please read the Guidance Notes at the end of this document before completing this form.

CLOSING DATE OF Wednesday 12noon, 15 November 2023: ENTRIES TO BE EMAILED TO:

enterprisechallenge@dundee.ac.uk

Proposed Business Name

Title of Innovation/
Business Idea

Please select only ONE of the following 2 award categories your team wishes to be entered into:

1. New Ideas Award

Total Prize Fund £1,500 (can be awarded to 1 or shared between more than 1 team)

Winner(s) will be offered a place in the final of the UoD Venture Competition – and an automatic place in
the Venture 2024 Final (if wanting to take the idea further)

New Ideas Award Eligibility Criteria YES / NO

You and/or your team plan to explore this business idea to see if it can become a viable business

The plan is for the eventual business to be headquartered in Scotland

You are pre-trading or trading with revenue/funding of less than £2,500 for your business idea
Any prize money received from this category will be used to explore the development of starting a
business based on the idea described in this document
The lead team member for this application is either a current UoD Student, Staff member or
recently graduated in last 2 years.
You or other members of the team have not previously won a cash prize in the UoD Enterprise
Challenge competition for this idea

If you are able to answer “YES” to all of the above statements, then your company is eligible to submit an application to the main
competition.

OR
2. The Enterprising Team Award
1st Place - An advanced Insights Discovery Profile for each team member (worth £300 each)
We recognise that not all of the teams entering the Enterprise Challenge will want to immediately explore how to turn their idea into
a business and therefore this category recognises those teams who have demonstrated a high level of commitment and business
aptitude during their partaking of the programme learning and embracing enterprising skills.

The Enterprising Team Award Eligibility Criteria YES / NO

Team members are agreed that they don’t plan to take their business idea currently

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® Team Details - (add more sections if required)
a. LEAD TEAM MEMBER DETAILS

Applicant Name
Student/Staff/Recent Graduate
School/Department
Mobile Number
Email Address
Postal Address

b. TEAM MEMBER #2 DETAILS

Applicant Name
Student/Staff/Recent Graduate
School/Department
Mobile Number
Email Address
Postal Address

c. TEAM MEMBER #3 DETAILS

Applicant Name
Student/Staff/Recent Graduate
School/Department
Mobile Number
Email Address
Postal Address

d. TEAM MEMBER #4 DETAILS

Applicant Name
Student/Staff/Recent Graduate
School/Department
Mobile Number
Email Address
Postal Address

e. TEAM MEMBER #5 DETAILS

Applicant Name
Student/Staff/Recent Graduate
School/Department
Mobile Number
Email Address
Postal Address

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Value Proposition
Provide a brief description of your business in the box below (max 25 words)
Please note this business description will be used in Enterprise Challenge communications relating to the final and winners,
therefore please ensure this short description accurately reflects your business and is non-confidential

Business Overview
Tell us more detail about your business, clearly outlining what your product or service offering is
and also what was the inspiration behind starting this business (max 200 words)

Competitor Analysis
Provide some insight into your key competition in the market, outlining what competitor analysis
you have undertaken.
Outline your main point of difference /unique selling point(s) that makes you stand out in your
target market. (max 200 words)

What is your IP strategy and who owns/will own any IP that is generated (max 50 words)

Key Business Risks

What are the main risks and obstacles to overcome as you look to embark on your entrepreneurial
growth journey, and what plans will you put in place to minimise the impact of any potential risks?
(max 100 words)

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Team
Business Founders / Leadership Team
Tell us about the business founder(s). What key skills and experience do they have, and in
particular outline their knowledge of the specific target sector/industry?
Please also cover who in the team is responsible for delivering the go-to-market and commercial
strategy and what relevant experience do they have.

Please provide individual bullet point sections for each separate founder (max 100 words per
founder)

Gaps
What are the key gaps in the team that need addressed to support the business growth plan (max 50
words)

Mentors / Advisors / Supporters

Tell us about any key mentors, advisers or business support agencies who will support you, and
summarise what value they add to your business. (max 100 words)

Impact
Social / Economic Impact
Tell us about any Social or Economic impact your business intends to deliver in the future?
How do you or will you measure the Social or Economic impact your business currently delivers or
intends to deliver for people or communities you support? (max 150 words)

Net Zero
As a business, have you any goals around Net Zero/sustainability and if so how are you or will you
measure these? (max 150 words)

Customer Focus
Customer Validation
Provide details of your current/target customer base, and how your product/service adds value to
them. What size is the total addressable market and your proposed reachable market. How have
you validated the market need and pricing strategy for your product or service with target
customers, i.e. are you building customer insights, in early-stage commercial discussions or do you
have a sales contract in place.
(max 200 words)

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 Customer Engagement
How will you reach your target customer base. Please detail any customer feedback or testimonials
which outline the value-add of your product or service
(max 150 words)

Business Growth
Please Note: Please do not include any non-revenue income such as Grants in the Turnover figures requested
below

Business Growth
Projected – Year 1 Projected – Year 2 Projected – Year 3
Date Range
Turnover

Net Profit

Employees (FTE)

Context behind 3-year Projections:

provide a detailed summary of the assumptions and reasoning behind your 3 year projections (max
200 words)

When do you expect to make your first commercial sale. If you are planning on still being pre-
revenue and or loss-making after the projected 3-years, how do you intend to sustain the business
going forward (max 100 words)

Revenue model
What is your revenue model, product/service price point and cost of sale – summarise how the
business makes money? (max 100 words)

Provide a clear indication of the main costs relating to your sales i.e. production costs, logistics,
staff, marketing etc.

How would you spend £1,5000 of Enterprise Challenge funding? (max 150 words)

Video Submission
Video Link
Video Link Password (if required)

DECLARATION

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I confirm that as the lead team member in making this application I have read and
agree to the Competition Terms and Conditions ( https://www.dundee.ac.uk/corporate-
information/enterprise-challenge-terms-engagement) and that myself and my team meet the
criteria for this competition. I also believe that the submitted information in this form is
a truthful account for this business opportunity.

Signed:

Name:

Date:

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