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ERASMUS+ PROGRAMME, KEY ACTION 2

CAPACITY BUILDING IN HIGHER EDUCATION

Building Entrepreneurial Ecosystems to

Enhance Higher Education Value-Added for Better Graduate Employability
(BEEHIVE)

BEEHIVE ACCELERATOR PROGRAMME

APPLICATION FORM

YOU ARE APPLYING:

□INDIVIDUALLY
□AS A TEAM (please fill in section 1. DEMOGRAPHICS AND CONTACT detail for each team
member)

1. DEMOGRAPHICS AND CONTACT DETAILS

Name
Course & year
Date of birth
Home address
Present address
Email address
Phone numbers
LinkedIn profile URL

2. IDEA
Product/service description: In 2 to 3 sentences, describe the product or service, and why it
is unique. (max chars 300)
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Problem: What need or customer pain point does the company is trying to solve? Why is it a
problem? How serious is the problem? Who are affected by this problem? How is the problem
being dealt with today? (max chars 800)

Solution: How does the company’s product or service solve the problem? How does the
solution work? (max chars 1,000)

3. MARKET AND BUSINESS MODEL

Market and Size: What is the market of the company? Define the size of the market from the
perspective of the product/service defined. How many potential customers/users are there
for the company’s product or service both today and in the future? You may include data or
findings that show the potential impact and opportunity of your product/service. (max chars
1,000)

Customer: Who is or will be the company's customer? Please describe. If this is a two-sided
market, describe both customers and users. (max chars. 500)
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Customer Discovery: How many potential customers have you talked to about the problem
the company is trying to solve? What have you learned? (max chars. 500)

Competition: Who are your competitors? List the company’s direct competitors, indirect
competitors, potential competitors and alternative solutions. Indicate if these competitors
have commercially available products or services, or if they are still in development. How is
your product or service different from your competitors? Is it better, faster, cheaper? (max
chars. 600)

Revenue Stream: How will you generate revenues? What is the company’s revenue model?
How does the company charge customers for its product or service? (max chars 500)

Market Opportunity: Given the expected revenue model and number of customers, what is
the dollar size of the market opportunity? Please explain. How much revenue do you think the
company could be generating in 1 year? 3 years? Please be specific and include figures and
sources of data. (max chars. 800)

Selling: What is the company’s go-to-market strategy? How does the company reach/plan to
reach its customers at launch? Describe how the company sells/plans to sell its product or
service. (i.e. direct sales, indirect sales, web-based, etc.) (max chars. 500)
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4. TECHNOLOGY
(applicable for technology or ICT-based start-up ideas)
Innovation: Briefly describe the company's technology. What is the innovation behind the
company's product or service? How unique is it? Is it improving another existing product or
service or is it brand new? Explain why the company's product or service is so much better
than the current way of doing business. Is it revolutionary or evolutionary? Why? (max chars.
800)

Intellectual Property: What is the company's intellectual property? What is the defensibility
of the idea in the marketplace? Is it speed to market, legal IP protection, etc.? Is the
company's idea/technology patentable? If the company has filed or issued patents, please list
the associated number(s). Who owns the IP related to the company's innovation? (max chars.
600)

5. TEAM PROFILE
Team: Provide a short bio for each member of the company's management team. Emphasize
characteristics or backgrounds that qualify each individual to fill their respective role,
including start-up experience, management experience and/or technical expertise. Be
specific and list companies where individuals gained their experience. Indicate when each
individual joined or will join the company, and in what capacity, full-time or part-time. (max
chars. 1,000)
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Advisors: List any individuals (and their organizations, if applicable) considered important
business and technical advisors, and who are actively engaged with the company (max chars.
400)

6. SUPPORT NEEDED
Resources: What additional resources or support do you expect from the BEEHIVE
Accelerator?

Trainings and Workshops: List the trainings and workshops you need.

7. ATTACHMENTS

 Business model canvas