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Cross-cultural influences on brand identity impressions: KFC in

China and the United States

Article in Asia Pacific Journal of Marketing and Logistics · April 2003

DOI: 10.1108/13555850310765088

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3 authors, including:

Terrence Witkowski Zheng Dan

California State University, Long Beach Qingdao Agricultural University
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Cross-cultural influences on brand identity impressions: KFC in China and th...
Terrence H Witkowski; Yulong Ma; Dan Zheng
Asia Pacific Journal of Marketing and Logistics; 2003; 15, 1/2; ABI/INFORM Global
pg. 74

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