START-UP COSTS AND SOURCES OF FUNDING

Step 1: Enter Start-Up Costs

Fixed Assets Purchases Amount Depreciation Period
Real Estate-Land N/A not allowed for land
Buildings years
Leasehold Improvements years
Equipment years
Furniture and Fixtures years
Vehicles years
Other Fixed Asset Purchases years
Total Fixed Asset Purchases $ -

Operating Capital & Start Up Costs Amount

Pre-Opening Salaries
Prepaid Expenses (Insurance, etc.)
Start up Inventory
Legal and Accounting Fees
Rent Deposits
Utility Deposits
Supplies
Advertising and Promotions
Licenses
Other Start-Up Costs
Working Capital Cash Reserve
Total Start Up Capital Needed $ -

Total Funds Needed $ -

Step 2: Identify Sources of Funding to Cover Start Up Costs

Term in Monthly
Sources of Funding % of Funding Amount Loan Rate Months Payments
Owner's Cash Contribution 0%
Outside Investors, not borrowed money 0%
Additional Loans or Debt
Loan 1 - Commercial Loan 0% $ -
Loan 2 - Commercial Mortgage 0% $ -
Loan 3 - Short Term Debt (12 mos.max) 0% $ -
Total Sources of Funding 0% $ - $ -
SALES PLANNER

YEAR 1 SALES PLAN YEAR 2 SALES PLAN YEAR 3 SALES PLAN

Qty / Selling Total Cost Per Gross Gross Profit Qty / Selling Total Cost Per Gross Profit Qty / Selling Total Cost Per Gross Gross Profit
Product / Service Product / Service Gross Profit Product / Service
Year Price Revenue Item Profit Margin % Year Price Revenue Item Margin % Year Price Revenue Item Profit Margin %
Product / Service 1 - - Product / Service 1 - - - - Product / Service 1 - - - -
Product / Service 2 - - Product / Service 2 - - - - Product / Service 2 - - - -
Product / Service 3 - - Product / Service 3 - - - - Product / Service 3 - - - -
Product / Service 4 - - Product / Service 4 - - - - Product / Service 4 - - - -
Product / Service 5 - - - - Product / Service 5 - - - - Product / Service 5 - - - -
Product / Service 6 - - Product / Service 6 - - - - Product / Service 6 - - - -
Product / Service 7 - - Product / Service 7 - - - - Product / Service 7 - - - -
Product / Service 8 - - Product / Service 8 - - - - Product / Service 8 - - - -
Totals - - #DIV/0! Totals - - #DIV/0! Totals - - #DIV/0!
Payroll Projections

YEAR 1 YEAR 2 YEAR 3

Estimated Estimated
Average Estimated Estimated Estimated Estimated Estimated Estimated Estimated
Number of Hrs./Week Number of Average Hrs./Week Number of Average
Employee Types Hourly Pay/Month Pay/Year Employee Types Pay/Month Pay/Year Employee Types Hrs./Week Pay/Month Pay/Year
persons (per persons Hourly Pay (per persons Hourly Pay
Pay (Total) (Total) (Total) (Total) (per person) (Total) (Total)
person) person)
Owner's Salary $ - $ - Owner's Salary $ - $ - Owner's Salary $ - $ -
Full-Time Employees $ - $ - Full-Time Employees $ - $ - Full-Time Employees $ - $ -
Part-Time Employees $ - $ - Part-Time Employees $ - $ - Part-Time Employees $ - $ -
Total Salaries and Wages 0 $ - 0 $ - $ - Total Salaries and Wages 0 $ - 0 $ - $ - Total Salaries and Wages 0 $ - 0 $ - $ -

Estimated Estimated
Taxes & Taxes & Estimated Taxes Estimated Taxes Estimated Taxes Estimated Taxes
Benefits per Benefits per & Benefits per & Benefits per & Benefits per & Benefits per
Payroll Taxes and Benefits Month Year Payroll Taxes and Benefits Month Year Payroll Taxes and Benefits Month Year
Social Security 6.20% $ - $ - Social Security 6.20% $ - $ - Social Security 6.20% $ - $ -
Medicare 1.45% $ - $ - Medicare 1.45% $ - $ - Medicare 1.45% $ - $ -
Federal Unemployment Tax (FUTA) 6.00% $ - $ - Federal Unemployment Tax (FUTA) 6.00% $ - $ - Federal Unemployment Tax (FUTA) 6.00% $ - $ -
State Unemployment Tax (SUTA) 2.70% $ - $ - State Unemployment Tax (SUTA) 2.70% $ - $ - State Unemployment Tax (SUTA) 2.70% $ - $ -
Worker's Compensation $ - $ - Worker's Compensation $ - $ - Worker's Compensation $ - $ -
401k Contributions $ - $ - 401k Contributions $ - $ - 401k Contributions $ - $ -
Other Employee Benefit Programs $ - $ - Other Employee Benefit Programs $ - Other Employee Benefit Programs $ -
Health Insurance see below $ - $ - Health Insurance see below $ - $ - Health Insurance see below $ - $ -
Total Payroll Taxes and Benefits 16.35% $ - $ - Total Payroll Taxes and Benefits 16.35% $ - $ - Total Payroll Taxes and Benefits 16.35% $ - $ -
Total Salaries and Related Expenses $ - $ - Total Salaries and Related Expenses $ - $ - Total Salaries and Related Expenses $ - $ -

Employee Health Insurance Employee Health Insurance Employee Health Insurance

% of
monthly premium monthly monthly % of premium monthly monthly % of premium
premium per paid by insurance premium per paid by insurance premium per paid by monthly insurance
# of participating employees person employer benefit cost # of participating employees person employer benefit cost # of participating employees person employer benefit cost

$ - $ - $ -
INCOME STATEMENT PROJECTIONS
0

Revenue Year 1 % Year 2 % of Sales Year 3 % of Sales

Sales revenue $ - $ - $ -
(Less returns and allowances)
Other Income
Other Income
Total Revenue $ - $ - $ -
Revenue % increase over prior year

Cost of Goods Sold

Cost of Materials $ - $ - $ -
Other cost of sales
Total Cost of Goods Sold $ - $ - $ -
Gross Profit $ - $ - $ -

Expenses
Payroll Costs $ - $ - $ -
Advertising
Bad debt
Packing/Shipping
Depreciation $ - $ - $ -
Insurance
Interest expense $ - $ - $ -
Maintenance and repairs
Office supplies
Property Tax
Rent
Research and development
Software
Travel
Utilities
Web hosting and domains
Other
Total Expenses $ - $ - $ -
Net Income $ - $ - $ -

Common Financial Ratios YEAR 1 YEAR 2 YEAR 3 Indicator

Gross Profit Margin higher is better
Cost of Goods Sold lower is better
Net Profit Margin higher is better
MONTHLY CASH FLOW PROJECTION

Starting date 1/1/2020

Year One Pre Opening Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Total

Cash on hand (beginning of month) - 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Enter % of annual sales, each month 0%

CASH RECEIPTS
Cash sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Total cash available 0 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
CASH PAID OUT
Purchases - Cost of Goods Sold 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Gross wages 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Payroll taxes & benefits 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Advertising 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Commissions 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Insurance 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Maintenance and repairs 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Office supplies 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Property Tax 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Rent 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Research and development 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Software 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Travel 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Utilities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Web hosting and domains 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
SUBTOTAL 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Loan payments 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
TOTAL CASH PAID OUT 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Cash on hand (end of month) 0 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Year Two Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Total

Cash on hand (beginning of month) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Enter % of annual sales, each month 0%
CASH RECEIPTS
Cash sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Total cash available 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
CASH PAID OUT
Purchases - Cost of Goods Sold 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Gross wages 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Payroll taxes & benefits 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Advertising 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Bad debt 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Commissions 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Insurance 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Maintenance and repairs 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Office supplies 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Property Tax 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Rent 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Research and development 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Software 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Travel 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Utilities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Web hosting and domains 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
SUBTOTAL 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Loan payments 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
TOTAL CASH PAID OUT 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Cash on hand (end of month) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Year Three Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Total
Cash on hand (beginning of month) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Enter % of annual sales, each month 0%
CASH RECEIPTS
Cash sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Total cash available 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
CASH PAID OUT
Purchases - Cost of Goods Sold 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Gross wages 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Payroll taxes & benefits 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Advertising 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Bad debt 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Commissions 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Insurance 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Maintenance and repairs 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Office supplies 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Property Tax 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Rent 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Research and development 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Software 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Travel 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Utilities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Web hosting and domains 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Other 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
SUBTOTAL 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Loan payments 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
TOTAL CASH PAID OUT 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 $ -
Cash on hand (end of month) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
BALANCE SHEET

ASSETS LIABILITIES & NET WORTH (OWNER'S EQUITY)

Current Assets Day 1 End of Year 1 End of Year 2 End of Year 3 Current Liabilities Day 1 End of Year 1 End of Year 2 End of Year 3
Cash 0 0 0 0 Short-term debt 0 0 0 0
Inventory 0 0 0 0 Current portion of long-term debt 0 0 0 0
Prepaid exp. & Deposits 0 0 0 0 Total current liabilities 0 0 0 0
Total Current Assets 0 0 0 0
Long-Term Liabilities
Fixed (Long-Term) Assets Loan 1 - Commercial Loan 0 0 0 0
Equipment 0 0 0 0 Loan 2 - Commercial Mortgage 0 0 0 0
Building 0 0 0 0 less CPLTD 0 0 0 0
Land 0 0 0 0 Total long-term liabilities 0 0 0 0
Leasehold Improvements 0 0 0 0
(Less accumulated depreciation) 0 0 0
Total Fixed Assets 0 0 0 0 Owner's Equity
Owner's investment 0 0 0 0
Other Assets Current year Net Income/Loss 0 0 0 0
Licenses, etc. 0 0 0 0 Retained earnings 0 0 0
Other Assets 0 0 0 0 Investor Equity 0 0 0 0
Total Other Assets 0 0 0 0 Total Owner's Equity 0 0 0 0

Total Assets 0 0 0 0 Total Liabilities and Owner's Equity 0 0 0 0

Common Financial Ratios How is the Ratio Calculated? Indicator Day 1 Year 1 Year 2 Year 2
Debt Ratio Total Liabilities divided by Total Assets Lower # is better
Current Ratio Current Assets divided by Current Liabilities Higher # is better
Working Capital Current Assets minus Current Liabilities Higher $ is better $0 $0 $0 $0
Assets-to-Equity Ratio Total Assets divided by Owner's Equity Lower is # better
Debt-to-Equity Ratio Total Liabilities divided by Owner's Equity Higher # is better