31

29

27

25

23

21 20
19

17 16
14
15

13 12
9 10
11
9 9
12
9
7 8
9 10
7 6
5
5 4
2 3
3 2 1
4
1
Jan Fe b Mar Ab r May Ju n Ju l Au g Se p Oc t No v De c

Inquiry Order PO Failed Order Target Inquiry

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MONTHLY MARKET GROWTH STATEMENT
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5
5

4.5

3.5
3 3
3

2.5
2 2 2
2

1.5
1 1 1 1
1

0.5
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0
Jan Feb Mar Apr May Jun Jul Aug Sep Act Nov Dec

Sanbe Farma Indofarma Tbk Ferron Phar Dexa Mersi

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Sanbe INA Ferron
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BUYER DECISION PROCESS
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#First Option
Needs Awareness It is a long established fact that a reader will be distracted .

#Second Option
Information Search It is a long established fact that a reader will be distracted .

#Third Option
Evaluating Alternatives It is a long established fact that a reader will be distracted .

#Fourth Option
Purchase Decision It is a long established fact that a reader will be distracted .

#Fifth Option
Post Purchase It is a long established fact that a reader will be distracted .
NET PROMOTER SCORE
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Number Of Results Per Total Score

35%
Detractors Passives Promoters

35%
30%

8
Detractors Promoters

Passives
6

5 5 Net Promoters Score

4 4 %Promoters - %Detractors =

+9
3

2 2 2

1 2 3 4 5 6 7 8 9 10 11 12
Total Score
STRENGTHS & WEAKNESSES
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COMPETITOR 01 COMPETITOR 02 COMPETITOR 03

Critical resources Poor Average Good Super Poor Average Good Super Poor Average Good Super
NO
_Performance potential
p p p
1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

1 No company can afford

2 No company can afford

3 No company can afford

4 No company can afford

5 No company can afford

6 No company can afford

7 No company can afford

8 No company can afford

9 No company can afford

10 No company can afford

TOTAL 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
POTENTIAL ANALYSIS
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Image Market Capital Employees

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Location Sales Partner Customer

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CAPACITY ANALYSIS
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Development Marketing Production

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Procurement Financing Corporate

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