Ichhapurti is aggregating local Kirana

stores in tier 2 – tier 5 cities to create

India’s largest offline to online
marketplace.
Unmet Needs in Rural India

Customers Kirana Stores

• E-commerce services not • Unorganized market
available • Lack of variety
• High unfulfillment rates • Small scale
• Unfair prices • No differentiation
• Low quality • No online presence
• Lack of variety • Expiry issues
• Fake products • High customer default rate
• No customer loyalty
• No one stop shop
Solution
 Customers
• Online e-com platform with local presence
• Wide range of products
• Fast delivery
• Better price in retail
• High fulfillment rates
• Offers and schemes
• Cashback
• Social security benefits for loyal customers
• Strong customer service
• Credit facilities to loyal customers
• Neo banking services
 Kirana Stores
• Organize market
• Online presence
• Large customer base
• Increased customer offerings
• Better prices in wholesale
• Faster replenishment time
• Strong brand identification
• Social security benefits
• Advertisements
• Loyal customers
• Exclusivity over 3000 families
 Social Security to our Business partners
1. We are going to serve 50 million rural people (who are not accessed to competitive pricing
scheme, discounts like people getting in metro cities) across India by 2026.
2. We are going to impact approx. 90000 enterprises which will be come into statutory
compliance (GST, FSSAI & income tax) bracket from non-compliance leads to increase in
Government revenue & compliances and food related compliances.
3. We are going to generate huge employment for 400k people for the tier 2,3 &4 cities by
2026.
4. Aiming to develop Tech skills in small shop vendors and that will be revolutionary step ever
taken by any Ecommerce startup.
5. Aiming in providing social benefits to approx. 30 million people including our business
partners and loyal customers. Such benefits shall be: -
a) Education fee up to $26.67 per month for next 10 years.
b) Shopping of groceries up to $26.67 per month for next 10 years.
c) Kanya Marriage Plan (Daughter Care): - $133.33
d) In case of accident of BP, medical expenses up to $6.67 per day up to 30days shall be
provided by the company on submission of valid proofs..
e) E-consultation by reputed medical practioners to above mentioned people.
6. We are going to provide various insured plans to loyal customers.
7. We are going to provide Credit facilities too to our loyal customers.
Process to Convert
Kirana Store to Ichhapurti Business Partner (BP)
Operating Model
Hub & Spoke
Sales Team on Ground
Total Sales Staff = 537
Supplementary Products:
Entertainment Services
Supplementary Products:
Fintech Services
Technology : ERP

• POS
• Sale
• Purchase
• Accounting
• Inventory
• Warehousing
• Logistics
• CRM
• MIS
Technology

• Android Native
• Flutter
Technology

• Node JS
• Angular
• Mongo DB
• React
 Team
Dr. Sanjay Sinha Mr. Yograj Sharma
Chairman Managing Director
(PHD, MBA) (Chairman Frontline Group) (M. Phil, MBA) (Ex Country Head, Kotak Life Insurance)

Mr. Amit Budhiraja Mr. Abhishek Aggarwal Mr. Shishir Chauhan

(Head-Finance (Head-Human Resources & (Head-Operations
Senior Vice President) Administration Senior Vice President) Vice President)

Mr. Raj Bajoria Mr. Gaurav Srivastava Mr. Gaurav Makkar Mr. Deepak Bharti
(Head-Merchandising (Head-Sales Senior (Head-Training (Head-Technology
Senior Vice President) Vice President) Deputy Vice President) Vice President))
Our Presence
16 Phase A
State Registered BP SF Count Customer Count
63 Bihar 494 7 2747
211
267 Chandigarh 15 0 21
282
Delhi 36 0 75
940 2065 Haryana 282 6 2459
494 Himachal Pradesh 63 3 59

144 12 Jammu & Kashmir 16 0 18

26
Jharkhand 144 3 194
Madhya Pradesh 26 4 3
Punjab 211 5 782
Rajasthan 940 17 2971
Uttar Pradesh 2065 29 4645
Phase A Uttarakhand 267 4 1185

Phase B West Bengal 12 2 0

Grand Total 4571 80 15159
Phase C
All targets achieved within 1 year of operations
Phase B has already started with effect from October 2021.
States covered: Maharashtra, Gujrat and Chhattisgarh
Forecast
Revenue( $m)
3000
Year Revenue( $m)
2500

FY 2021 0.3 2000

FY 2022 3.06 1500

FY 2023 431.0 1000

500
FY 2024 1,379.0
0
FY 2025 2,693.0 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025

Net Profit( $m)

Year Net Profit( $m) 0
FY-1.3
2021 FY 2022 FY 2023 FY 2024 FY 2025
-10 -4

FY 2021 -1.3 -20 -13.77

-30
FY 2022 -4.0
-40

FY 2023 -13.77 -50

-50.43
-60
FY 2024 -50.43 -70

FY 2025 -80.25 -80

-80.25
-90
Cashflow
Cash Flow ($m)
3000

2500 2437

2000

1500

1207

1000

500
374

2 20
0
FY21 FY22 FY23 FY24 FY25
 Funds Allocation
Funds Allocation
VALUE IN $M
Allocation up to
Value in $m
June22 Inventory IT Marketing Expansion Total

Inventory 21 17%

IT 21

Marketing 11 50% 17%

Expansion 8
10%
Total 15 6%

VALUE IN $M
Inventory IT Marketing Expansion Total
Allocation up to
Value in $m
Sep22
Inventory 14 27%

IT 2
49%
Marketing 6 5%

Expansion 4 12%

7%
Total 20
 GGJ Solutions Pvt. Ltd.

Corporate Office:
Plot No. 112, 3rd Floor, Udyog Vihar Phase-1,
Gurugram – 122016, Haryana

Regd. Office:
A-501, 5th Floow, A Wing, Mangalya Building,
Marol Maroshi Road, Opp Fire Brigade, Andheri (East),
Mumbai – 400059. Maharashtra

CIN No. U51909MH2019PTC326756

Amit Budhiraja (CFO) : +91-9212477672