How To Create Irresistible Promotional Materials 1: © 2015 Karen R. Power

How To Create Irresistible Promotional Materials 1
© 2015 Karen R. Power KarenPower.com

© 2015 Karen R. Power and Christian Speakers Services. All rights reserved.
Karen R. Power
Florissant, MO
Christian Speakers Services

ChristianSpeakersServices.com
KarenPower.com

TABLE OF CONTENTS
Tips for a Great Professional Photo Shoot .......................................................................4

Speaker Promotional Sheet Tips.....................................................................................11
Audio Recording Tips for Demo Purposes......................................................................19
Video Recording Tips for Demo Purposes .....................................................................22
Is Your Promo Video Costing You Thousands? .............................................................26

Tips for a Great Professional Photo Shoot
Based on our years of experience working with speakers and authors, we

have seen the spectrum of head shots--everything from the professional
solid backgrounds to Christmas trees in the background. Meeting planners
and committee members often size up the professional level of a speaker
by this first impression. It is true, you do only get one opportunity to make a
good first impression, so make it your best! We have compiled the following
tips to assist you in preparing for your next photo shoot session—after all,
we want you to shine!

For this list of tips, we went to one of the leading industry photographers.
She knows, sometimes better than the speaker what they need, what
poses to use, and what the person will be using these photos for business
cards, websites, CD/DVD covers, banners, and even billboards. We have
also added to her suggestions based on our experience in trying to get
“professional” head shots from those we work with in various capacities.
1. Professional does not mean you are paying a photographer.

Professional does mean the quality of your promotional pictures are
representative of the level of your professionalism as a speaker. If they
look amateur, then that is how you will be perceived … true or not.
2. In your photo shoot session, prepare to have a few poses taken with a
light colored, solid background. This is a professional head shot. As a
bonus, you will be able to make that solid background transparent and
use these shots in many ways for your promotional materials.
3. Look at top-level speakers’ websites and find poses and clothing you
like.
4. Consider the age group and gender of your audience and dress
appropriately.
5. NO ... absolutely no ... glamour shots! One, it reduces your
perceived level of professionalism. Two, this isn't how you will be seen
on stage or recognized when being picked up at the airport by the event
team member.
6. Find a photographer who is familiar with the speaking/writing industry.
They can save you much time and money because they will know what
you need. If that isn't possible, show them websites or promotional
materials of those you like.
7. Interview photographers. Can they do what you want and need? It's
better to pass and choose someone else than to get stuck with photos
that do not portray you as the professional you are.

8. Find a photographer who puts you at ease. They are the professional in
this area. If you are shooting at their studio, make sure you feel
comfortable being there. If you are relaxed and comfortable, your photos
will be much better and your true inner self will shine through!
9. Have a conversation before the first photo is taken to ensure you and
the photographer are on the same page. For example, a head shot
session with one or two outfit changes is much different from a full
length body shoot with multiple outfit changes. Is your session going to
be shot in the studio (usually less expensive) or on location (more
expensive).
10.Ask to see the photographer's work. They may do weddings and
graduations; however, if they don't have experience with the type of
photos you need, you may pay more in the long run trying to get what
you want.
11.Lay out your outfit(s) the night before. Make sure you have everything
you need. Murphy's Law will kick in if you wait until the last minute. I
know this from my personal experience when on the morning of the
photo shoot, the white shirt I was going to wear had orange spots all
over it when I pulled out of the dryer. No time to rewash and I had to
quickly form Plan B. YIKES!
12.I have polled speakers, agents, and other industry professionals, and
found the consensus is to plan on getting new head shots every 18-24
months. Don't wait until you think you don't look like your picture any
longer.
13.If your website is based on a certain pose and you don't want to
redesign your website because it's time for new photos, take that picture
with you to your photo shoot session and update it.
The following tips are from Cindi Starr, Owner of Shooting Starr
Photography:
When preparing for your professional head shot session you may be
tempted to wear your new cute shirt you just bought, but think twice. It

doesn't mean it will photograph well. Here are some general guidelines,
not that they can't be broken, but you do so at your own risk!
Be aware of your body type. You know what you consider your flaws and
your assets, dress accordingly. Baggy clothing does not cover up. It only
makes us look bigger than we really are. Well-fitted clothing works best.
Discussing your needs in advance and planning are key to a successful

session.
Lighting is also key. For both a studio session or a location session,

experience matters.
Do Wear:
• Solids or simple patterns.

• Color. Wear what you feel good in, or get complimented in.
• Classic black dress.
• Tailored shirts and jackets.
• Classic ties for men.
• Items that reflect your true style and reach your audience.
• Jewelry. Limit it and take off your watch. We want to focus on you.
Don’t Wear:
• Wild patterns or horizontal stripes.

• Shirts with writing on them.
• Sleeveless shirts.
• Low necklines or short skirts.
Women:
• Makeup matters, if you can get your make up done by a professional

it makes a difference. If you do your own, do not wear anything that
glitters.
• Matte finishes are best.

• Make sure your hair is freshly cut and colored.
Men:
• Make sure your hair is freshly cut.

• Shave the morning before the session
The following are actual before and after head shots:


Cindi Starr is an award winning photographer with over a decade of

experience. She has served as the official photographer for Women in
Christian Media for several years and has worked with many authors and
speakers. Photography is an art that she is passionate about and
recognizes as a gift. Visit her website at ShootingStarrPhotography.com

Speaker Promotional Sheet Tips

Your speaker promotion sheet, also known as your press kit, can be printed
or in a digital online format. In either format, this is valuable real estate. In
short order, you must share information such as your bio, your presentation
topics, and more in an attention-grabbing manner to catch and keep the
interest of an event planner, speaker search committee or ministry leader
who will be reading it.
Many times a speaker will use someone else’s speaker promo sheet as a
guide. This can be risky as it can lead to sounding more like the other
speaker than yourself. Use it for ideas about layout and overall content;
however, more importantly, your speaker promo sheet should be about
YOU. It should reflect your passion, personality, and professional qualities.
There are several sections to a speaker promo sheet. Let's look at each
one.
Your Name
• Your name should be large, clear, and at the top of the front side. You
might even want to tastefully incorporate it into the design on the back.
• What words have participants from your past speaking engagement and
others who know you used to describe you? If you are happy with this
image—great! If not, maybe you should rethink how you present
yourself. The font used for your name should match the feeling of how
you others see yourself.
• Do not use your ministry/business/organization name as the
header. Your first and last name should be prominent and easy to see
at a quick glance. Event planners are booking a speaker … not a
ministry or other organization.
• Again, your name should be big and bold at the top.

Your Tag Line / Who Are You?
• The reality is “Speaker, Author, Singer” under your name doesn’t tell the
event planner why they would want to book you. They are asking,
“What’s in it for me and my group?” Let your tag line make a statement
about what the audience will receive.
• This becomes part of your overall branding.
A tagline should tell what you do from the perspective of the person
receiving your services. What's in it for them?
I continue to hone, modify, and streamline my tagline. After many years,

each time I get one step closer, I think I've nailed it.
After a week of talking with speakers who are interested in joining the
Christian Speakers Services roster and sharing what I do through Karen
Power, I heard what I repeated over and over ... in each conversation.
So here's the why behind my new logo and tagline:
"So wherever you go in the world, tell everyone the Good News." Mark
16:15 GWT
My passion and purpose are to help Christ-centered communicators and

business owners share their messages and products of hope and healing
to change the world by creating innovative solutions.
You'll find training, resources, and services to help YOU take your message
into ALL the world at KarenPower.com!

Overall Look and Feel
The look and feel of your speaker promotional sheet is as important as the
content. It is that first opportunity to catch the event planner's interest, keep
it and then have them read more about who you are and what you do.
Through the past decade, computers and software put graphic design at
the finger tips of the speaker. So this tip could be the most important of
them all.
Unless you are uniquely gifted in graphic design (i.e. people

hire you to do it for them), consider making the investment in
your speaking career by hiring a professional graphic artist.
Whether you hire a professional designer or choose the DIY method,

before you start working on your design, consider the following:
• The overall look of your speaker sheet should match your personality
and speaking style.
• The words used to describe you should match your personality and
speaking style.
• Choose a watermark, borders, boxes, columns, or other creative
elements to enhance that first impression opportunity.
• Choose colors you like and that match your personality and
presentation style. Also match these with your photo and other
graphic elements.
• Use graphic elements which tie-in with your overall concept, tag line,
and/or presentation topics (i.e. as being energetic, fun, professional)
• Is your information sheet designed strictly for a Christian audience or
is it for a crossover audience?
The look and feel of your speaker promo sheet should reflect YOU, your
purpose, mission, and personality! It should be consistent with the overall

look and feel of your website and other marketing materials for a strong
impact on branding your message to your audience.
Your Bio ... Background Information
• You are qualified as a Christian speaker because of what God has done
in your life. Be sure your background information includes an
abbreviated version of your personal testimony as it relates to what you
speak about.
• Keep the information current; do not put “has been speaking for 20
years.” Instead, say, “has been speaking since 1985.” This also applies
to stating how long you have been married, or ages/grades of your
children. You do not want to have to update your promo sheet every
year … although, that's not a bad idea. In any event … keep it current!
• Information about yourself should give the event planner background
which would enable them to understand who you are as a person, and
what experiences that make you uniquely qualified to deliver the
message you have to their group.
• Professional and education credentials are good, but include them only
if they pertain to you as a speaker or writer and support your
presentations.
• This section of background information should be written in third person.
If you are uncomfortable writing about yourself, ask someone who
knows you well to help you get started.
• This section is typically on the front of your sheet.
Write tight and crisp. You can have a longer bio on your web site. Often the
bio area becomes the information the event planner will read from when
they introduce you at the event.

Your Photo(s)
The following is a true story …
I had been assigned to pick up one of the speakers for a conference

at the Atlanta airport. I went to the correct baggage claim area at the
correct time. The airplane had arrived on time. I knew what the
speaker looked like from her head shot on her speaker promo sheet.
And, I had purposefully worn a hot pink blouse so as to be spotted
more easily by the speaker.
If you’ve ever flown through the Atlanta airport or been in it’s baggage
claim area after a flight arrives, you can imagine that it was very
crowded. This day was no exception.
I stood there scanning the group of arriving travelers but I didn’t spot
her. I kept looking and looking. I knew from speaking with her
husband on the phone that she had made it. So I kept looking. I
finally called her husband again because she didn’t have a cell phone
with her. Yep, she was there. So I looked some more. [Side note:
ALWAYS give your cell phone number to the person who is to meet
you at the airport AND be sure to get their cell phone number too!]
The final tip has to do with your professional head shot. A head shot is just
one of many poses that you will have taken during your photo session. It is
very specific and yet, I’ve seen speakers and authors with head shots that
are anything but professional.
During your photo session you can have poses that are taken outside or
with something in the background such as sitting at a table, leaning against
a pillar, with a bookshelf behind you, etc. When it comes to your
professional head shot, it should be taken with a solid, preferably white,
background with NOTHING behind you. It’s from your bust/shoulders up.

THAT’S IT! I actually had a speaker send me her new “professional” head
shot with a white Christmas tree in the background. No, I didn't use it!
This photo is about YOU … no distracting bushes, mountains, trees, books,

etc. … just your face.
One bonus of the solid, plain white background is that it can be changed in
PhotoShop to be any color or background you want. But for professional
purposes, such as working with a speaker bureau, your speaker promo
sheet, or business cards … it needs to be this one shot.
The other poses you have taken during your photo session can be used on
your web site, billboards, etc. They can be whatever you wish. Be sure
though that you have at least one great professional head shot in your
portfolio … and that you keep it updated. Every two years is a good rule of
thumb. Remember, this photo should not be stiff — see the second bullet
below.
• It should be professionally done. It should match your personality

and the description of yourself (i.e. are you sweet, simple, outgoing,
bouncy, humorous, etc.?)
• Your photo needs to talk to the event planner. It needs to invite them
to want to read more about you. Avoid the basic head shot—serious
and formal.
• No Glamour Shot photos. Your photo should be current and really
look like you. Would the event planner be able to spot you at the
airport from your photo?
That last bullet is really important!
Let’s pick up where I left off in my story …
The crowd began to thin. I looked more but still couldn’t find her.
Finally, everyone was gone from baggage claim except for one lady
in a red dress. She had the same hair color as the speaker I was
trying to find, otherwise, she didn’t look like the lady in the speaker's

photo. Having no other options, I made my way over to this woman

and asked if she was the speaker. She was! I was surprised, and
glad, to have finally found her!
The speaker’s head shot as it turned out was a glamour shot and
made her look at least 10 years older than what she looked like in
real life. A couple of years later, I was able to share this story with this
speaker and she promptly got new head shot photos taken and
updated her speaker promo sheet.
If you take the time to get a great professional head shot, you will be head
and shoulders … pun intended … above most speakers and authors. As a
speaker bureau owner and booking agent, I have speakers who just don’t
get this one very easy concept. No matter how many times I suggest this,
they still send in pictures with all sorts of things in the background of their
not-so-professional head shots. By heeding this one tip, you will increase
the possibility of being perceived as a true professional. With it, you may
increase your opportunities to be taken seriously by an event planner who
is looking for a professional speaker for their event. Without it, you
strongly increase your chances of staying in the ranks of the amateurs. In
this instance, it doesn’t cost you any more to have it done right. It will cost
you if you don’t.
What Others Are Saying

! Use quotes from past speaking engagements or other references. Be
sure to note who said them. (i.e. Person’s name, Organization,
Location)
! Make sure your quotes are from a variety of sources. Don’t use a
majority of them from the same church, organization, or same
geographic area.
The old saying, “You only get one chance to make a first impression,” is
TRUE! I worked as support staff for a large church. I would watch the
various ministry staff check their mailboxes, and within seconds, make a

decision about someone’s often unsolicited promotional material. More

times than not, it hit the nearby trashcan.
Which brings me to the last point: mailing out materials to event planners
has merit. Yet, mailing items is expensive with the cost of a nice copy or
print job and postage. Make an attempt to contact event planners and
establish a connection via social media or the telephone and then follow up
with a letter, postcard (with your picture on it), or press kit.

Audio Recording Tips for Demo Purposes
Based on my many years of feedback from meeting planners, I realize that

speakers need help in creating the best possible demo presentation.
Meeting planners and committees listen to these recordings to help them
select the speaker who meets their needs. They often listen to dozens of
messages before they make their decision. You are an expert on your topic
but are not usually an expert on technology and marketing. I have compiled
the following tips to assist you in recording an effective demo presentation
—after all, we want you to shine!
1. Record your presentation before a live audience. Recording a

presentation in a studio or at home is not as effective. Meeting
planners want to hear the audience react to you and your message.
In addition, you'll be at your best with audience feedback.
2. Be sure the first few seconds and minutes catch the listener. If you
don’t grab their attention and create an interest in the topic within in
the first few minutes, the event planner will probably not listen any
further.
3. Keep your message clear and simple. One of the most common
mistakes is too much content for one presentation. Many times a
speaker will have enough points for a whole weekend retreat in a
one-hour message.
4. Test sound levels on-site before recording to be sure the sound level
is appropriate. The listener should not have to strain to hear what you
are saying.
5. Keep your voice energy level up!
6. Avoid distracting noises such as crying babies, clothes rubbing
against the microphone, gaps of silence, jingle-bell earrings, jangling
jewelry, buttons, jingling coins in pockets, pounding or tapping on

lectern, rustling papers, sneezing or clearing your throat, or other

offensive sounds. Turn off all cell phones, including yours!
7. Turn off the recorder when incorporating group activities. Plan how
you will break into small groups and how you will bring the group
back together. (If you forget to compensate for the dead air, it can be
edited out before using as a demo presentation.)
8. Describe your props for your listening audience. Remember, they
can’t see you when listening to a recording.
9. Repeat audience responses. If you have any audience participation,
have them speak into a microphone or repeat their comments or
questions for the recording.
10.Make reference to any outside noises that you cannot control,
especially if this cannot be edited out later. For example, I was
speaking at a small church located at the intersection of two busy
streets. A firetruck came barreling through the intersection while I was
speaking and the siren drowned me out. Since I knew it would be on
the recording, I simply made a comment about how close that was
and moved on with my presentation.
11.Listen for filler words such as: you know, um, so, well, and, okay or
now. The use of a few of them is okay; however, it becomes
distracting if there are too many. If, when you listen, there are too
many filler words, record again at your next opportunity, or if possible,
edit out some of them.
12.Do not be too eager to have a demo presentation on video or DVD. If
it is not good quality (i.e. lighting, sound, stage appearance, your
personal appearance) it becomes a negative, rather than achieving
your goal of inviting the event planner to watch all of it. Many
beginning speakers actually look nervous or uncomfortable. It's better
to have a GOOD quality AUDIO demo presentation rather than a
mediocre or poor quality DVD or video. Keeping up with the latest
and greatest technology craze isn't as important as presenting

yourself in the best quality possible. [NOTE: This also applies to

video recording.]

Video Recording Tips for Demo Purposes

Based on our years of feedback from meeting planners, we realize that
speakers need help in creating the best possible demo presentation.
Meeting planners and committees watch these recordings to help them
select the speaker who meets their needs. They often review dozens of
videos before they make their decision. We have compiled the following
tips to assist you in recording an effective video demo presentation—after
all, we want you to shine!
These tips are in no particular order.
1. If you are waiting for this to happen under the circumstances of a

venue providing you with a video recording, you may be waiting a
long time. Take control! Select a venue, hire a videographer who has
experience with videoing speakers. (This may mean your husband/
brother/son/best friend might not be the person to video your
presentation.) Invite an audience. By doing this you can control the
situation and ensure the best quality results.
2. Have multiple cameras. Use good quality cameras. DO NOT place a

camera at the back of the room. The shot will be too long, you will
appear small, and people will walk in front of the camera. Usually two
or three cameras from different angles is best. Having multiple
cameras allows you to be able to edit shots from each camera for the
best footage. Never shoot an entire video from the side of the
speaker. Awkward!
3. Record your presentation before a live audience. Recording a

presentation in a studio or at home is not as effective. Meeting
planners want to hear and see the audience react to you and your
message. In addition, you will be at your best with audience reacting
to your presentation.
4. Be sure the first few seconds or first couple of minutes catch the
viewer’s attention. If you don’t create an interest in the topic within in

the first few seconds, the event planner will probably not watch any
further.
5. Keep your energy level up!
6. Keep your message clear and simple. One of the most common
mistakes is too much content for one presentation. Many times a
speaker will have enough points for a whole weekend retreat in a
one-hour message.
7. Before recording a complete presentation, or even several minutes,

do a test on-site. Record a minute and play it back, watch for any
adjustments that need to be made, make them, and then move
forward. Make sure your audience knows the session is being
recorded. Allow for those who do not want to be on-camera to move
to a spot in the audience that won’t be filmed. They are there to
provide the audience, laughter, and clapping when appropriate.
8. Run a microphone line to the camera from the soundboard. Also mic
the room to pick up audience laughter and clapping. This also
removes that hollow/echo sound on some less professional quality
video when the audio is picked up straight from the built-in
microphone on the camera.
9. Avoid distracting noises such as cell phone ringing (be sure yours is
turned off!), crying babies, clothes rubbing against the microphone,
gaps of silence, jingle-bell earrings, jangling jewelry, buttons, jingling
coins in pockets, pounding or tapping on lectern, rustling papers,
sneezing or clearing your throat, or other offensive sounds.
10.Avoid walking back and forth, back and forth across the stage.
11.Do not fidget or play with your hair or clothing.
12.If you are using a PowerPoint presentation, don't worry about the
shot including it. This video is about being able to clearly see the
SPEAKER. If it is absolutely necessary to include the PowerPoint
slide, it can be edited in later. (Note: Do not turn and read your notes

from the PowerPoint screen. Know your material or have notes in

front of you. This applies to any presentation, recorded or not.)
13.If you have any audience participation, have them speak into a
microphone and on camera. Otherwise, repeat their comments or
questions for the recording.
14.Let’s talk about the outfit you will be wearing. Avoid wearing solid
black or dark colors as it will look like one dark blob on camera. Black
is fine but mix it with another color (i.e. black skirt or slacks and a
different color shirt). Avoid busy patterns.
15.Listen for filler words such as: you know, so, um, well, and, okay or
now. The use of a few of them is okay; however, it becomes
distracting if there are too many. If, when you listen, there are too
many fillers, record again at your next opportunity.
16.LIGHTING! LIGHTING! LIGHTING! Remember “Lights! Camera!

Action!”? There is a reason “Lights!” is first in that series of actions.
17.If it looks like a home or amateur video ... it is! As a professional,

have a professional quality video. It may cost more money; however,
this can make or break an event planner's decision to book you for an
event. Remember, you only have one opportunity to make a first
impression, so make it your best!
18.Get the very best quality possible. Can’t say that enough!
19.Edit your video. Don’t let unprofessional shots slide because it will
cost more in the long term.
20.If you are paying someone to record or edit for you, remember: this is
your video so make sure in your agreement that you have final say.
Get what you need and want. It’s best to work with someone who is
familiar with working with speakers and can show you their video
portfolio. Inexpensive isn’t always better.

21.Check the stage area before you start. If it looks cluttered or dull, it
will look worse on camera. Consider using a backdrop, lighting as
needed, plants, a banner, etc. to create a vibrant space that looks
good on camera.
22.Watch DVD’s of other high level speakers and conferences to see

what works! It doesn’t have to be complicated. Keep it simple.
23.Put the final edited version of your video on various websites, such
as: YouTube, GodTube, Vimeo, Facebook, etc. Remember, once it’s
out on the Internet, you can never completely get it off ... so
again ... only upload the best professional quality video possible.
For an expanded list and tips for making a killer promo video, check out
READY. SET. ACTION! at KarenPower.com.

Is Your Promo Video Costing You Thousands?

A speaker's promo video can cost
you thousands of dollars ... both in
production costs and lost speaking
opportunities. It doesn't have to if
you know the secrets.
Based on years of experience

working with speakers and event
planners, I want to show you how:
•To create a killer promo video

without spending thousands and
how it can make you thousands in
bigger or better booked events.
•You don't have to spend
thousands of dollars in production
costs either. If you do have to pay
for some services, that investment
in a better quality ... killer video ...
will be returned when you are
booked for better paying gigs.
Find out how a killer video can get you booked events ... instead of killing
your opportunities before they develop!
Available the STORE at KarenPower.com

What’s Next?
You’ve been promoting your book,
speaking presentations, program, or
other product but you’re not getting
the results you expected. What should
you do?
Ready. Set. PROMOTE! leads anyone

with something to promote step-by-
step through the maze of
opportunities; grows their audience
into a loyal tribe through relationship
marketing; shares real-world case
studies and examples that work; and
develops strategies to generate multiple
income streams from their books,
products, programs, or events by
harnessing the power of the Internet and
social media.
With the information and activities in this program, you

can promote anything … products, programs, speaking
presentations, business/ministry, or events.
Visit STORE at karenpower.com

About the Author

“Karen Power is a gifted coach and speaker advocate. Her services have led to
a significant increase in the number of speaking engagements I secure yearly.
Her speaker training has covered everything from platform building to building
better talks, audience engagement, and how to make meeting planners love
you. I highly recommend her services to anyone serious about expanding their
ministry reach.” ~ Dr. Saundra Dalton-Smith, Physician, Speaker, and Author
Speaker Business Training. Support

Services. Promotional Strategist.
Speaker Booking Agent.
Karen's passion and purpose are to help

Christ-centered communicators and
business owners share their messages and
products of hope and healing to change the
world by creating innovative solutions. She
has helped them connect with their
audience, grow their platform base, find
new speaking opportunities, raise the bar,
and increase their customers, paid
enrollees, products and book sales by using
various delivery methods and strategies.
Karen started booking speakers for Classervices, Inc., Albuquerque, NM, in

November 2004. Then started her own agency, Christian Speakers Services, in
January 2007.
Karen has 40+ years experience in the Christian communication industry. She
started at the age of 11 as a drummer and later served as a bass guitar player
for Christian music bands and church praise teams. She has been on virtually
every side of events and the stage as a musician, songwriter, speaker, author,
event planner, concert promoter, coach, book tour manager, speaker bureau
owner, and booking agent. Her marketing, technology, and curriculum
development experience has helped her develop and launch a national support
group, develop and produce hundreds on live webinars, develop websites, and
design promotional and other support materials for internationally-known
Christian speakers, authors, and teachers.

While Karen has been focused on helping speakers and authors take their
messages to the world, she has also written several stories that appear in the
following books: Your Spiritual Personality by Marita Littauer, Making the Blue
Plate Special by Florence Littauer, Marita Littauer, and Lauren Littauer Briggs,
and The Authentic You by Anita C. Lee. She has also managed virtual book
promotion tours for New York Times best-selling authors such as Francine
Rivers and Cecil Murphey and for other top authors in the CBA market such as
Carol Kent, Thelma Wells, Kathi Macias and more.
Training Programs
• Speak & Get Paid

• Ready. Set. Promote!
• Ready. Set. Action!
• Ready. Set. Speak!
• and more!
Professional Services Available
• Graphic Design: Banners or headers for websites and social media, Event
Posters, Social Media Graphics, Infographics, Book Covers, Lead Magnets
• Website Development & Maintenance
• Speaker/Writer Conference Speaker
• Speaker Representation
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How To Create Irresistible Promotional Materials 1: © 2015 Karen R. Power

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How To Create Irresistible Promotional Materials 1: © 2015 Karen R. Power

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How To Create Irresistible Promotional Materials 1

© 2015 Karen R. Power KarenPower.com

Christian Speakers Services

© 2015 Karen R. Power KarenPower.com

Tips for a Great Professional Photo Shoot .......................................................................4

© 2015 Karen R. Power KarenPower.com

Tips for a Great Professional Photo Shoot

Based on our years of experience working with speakers and authors, we

© 2015 Karen R. Power KarenPower.com

1. Professional does not mean you are paying a photographer.

© 2015 Karen R. Power KarenPower.com

© 2015 Karen R. Power KarenPower.com

Discussing your needs in advance and planning are key to a successful

Lighting is also key. For both a studio session or a location session,

• Solids or simple patterns.

• Wild patterns or horizontal stripes.

• Makeup matters, if you can get your make up done by a professional

© 2015 Karen R. Power KarenPower.com

• Make sure your hair is freshly cut and colored.

• Make sure your hair is freshly cut.

The following are actual before and after head shots:

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© 2015 Karen R. Power KarenPower.com

Cindi Starr is an award winning photographer with over a decade of

© 2015 Karen R. Power KarenPower.com

Speaker Promotional Sheet Tips

© 2015 Karen R. Power KarenPower.com

Your Tag Line / Who Are You?

I continue to hone, modify, and streamline my tagline. After many years,

So here's the why behind my new logo and tagline:

My passion and purpose are to help Christ-centered communicators and

© 2015 Karen R. Power KarenPower.com

Overall Look and Feel

Unless you are uniquely gifted in graphic design (i.e. people

Whether you hire a professional designer or choose the DIY method,

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Your Bio ... Background Information

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The following is a true story …

I had been assigned to pick up one of the speakers for a conference

© 2015 Karen R. Power KarenPower.com

This photo is about YOU … no distracting bushes, mountains, trees, books,

• It should be professionally done. It should match your personality

That last bullet is really important!

Let’s pick up where I left off in my story …

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photo. Having no other options, I made my way over to this woman

What Others Are Saying

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decision about someone’s often unsolicited promotional material. More

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Audio Recording Tips for Demo Purposes

Based on my many years of feedback from meeting planners, I realize that

1. Record your presentation before a live audience. Recording a

© 2015 Karen R. Power KarenPower.com

lectern, rustling papers, sneezing or clearing your throat, or other

© 2015 Karen R. Power KarenPower.com

yourself in the best quality possible. [NOTE: This also applies to

© 2015 Karen R. Power KarenPower.com

Video Recording Tips for Demo Purposes

These tips are in no particular order.

1. If you are waiting for this to happen under the circumstances of a

2. Have multiple cameras. Use good quality cameras. DO NOT place a