______________________________ Tesla ________________________________

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1/ Presentation of the company Tesla" Driving the Future of Sustainable

Transportation"
* overview:

Founded in 2003 by Elon Musk, Martin Eberhard, and Marc Tarpenning.

Headquarters: Palo Alto, California, USA.
Mission: Accelerate the world's transition to sustainable energy.

*Flagship Products: Tesla Electric Vehicles (EVs)

* Market Position:
Global Leader in Electric Vehicles:
Tesla consistently ranks as the top-selling electric car manufacturer
worldwide.
he company's EVs are known for their range, performance, and innovative
features.

*Market Capitalization:

Tesla holds one of the highest market caps in the automotive industry.

*Brand Image and Innovation:

Tesla is synonymous with innovation and sustainability, creating a strong brand

identity.
Continuous innovation in battery technology, software, and vehicle design
2/ Problematic:

3/ Real Problems and causes analyses: ////

Solutions:
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//Sub-standard Products:

- Why 1: Inconsistent quality control measures.

- Why 2: Rapid scaling without sufficient employee training. - Example:
Implement AI-driven quality control systems to ensure consistent and high-quality
manufacturing.
- Why 3: Challenges in inspecting and managing the quality of raw materials.
- Why 4: Issues with suppliers not meeting Tesla's quality standards.
- Why 5: Gaps in the quality assurance processes.
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// High Costs of Productivity:
- Why 1: Continued reliance on older production technologies. - Example:
Invest in cutting-edge production machinery and automation to optimize efficiency
and
reduce costs.
- Why 2: Inefficiencies in the production process.
- Why 3: High energy consumption due to outdated equipment.
- Why 4: Over-reliance on expensive materials for certain components.
- Why 5: Limited focus on cost-effective sourcing strategies
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 //low orders :
Pareto Analysis for Low Orders at Tesla
1. List of Factors:
- Example: Conduct thorough market research to align Tesla's product offerings with
current
customer preferences and needs.
Economic Downturn: 20%
Market Saturation: 15%
Supply Chain Disruptions: 10%
Global Chip Shortage: 15%
Regulatory Changes: 10%
Reputation Issues: 15%
Product Cycle Stage: 15%
2. Rank Factors:
Economic Downturn (20%)
Global Chip Shortage (15%)
Reputation Issues (15%)
Product Cycle Stage (15%)
Market Saturation (15%)
Supply Chain Disruptions (10%)
Regulatory Changes (10%)
4. Cumulative Percentage:
Economic Downturn (20%)
Economic Downturn + Global Chip Shortage (35%)
Economic Downturn + Global Chip Shortage + Reputation Issues (50%)
...
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- Stiff Competition:
- Example: Perform a detailed analysis of
competitors, identify unique selling points, and adjust
marketing strategies to differentiate Tesla in
the market.
-Prioritize customer
satisfaction through exceptional service, efficient customer support, and
co continuous improvements based on feedback.
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6. Better Quality / Better Prices
- Example: Optimize production processes to achieve
higher quality at a competitive cost, ensuring
that Tesla continues to offer electric vehicles
with superior performance.
-Supply Chain Optimization:

Strengthen relationships with suppliers and negotiate favorable terms. Streamline

the supply chain to minimize disruptions and lower costs. This includes sourcing
high-quality materials at competitive prices.
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7. Loss of Market Shares
- Example: Launch targeted marketing campaigns emphasizing
Tesla's commitment to quality,
sustainability, and technological innovation to regain and
expand market share.
Emphasize Tesla's commitment to sustainability and
environmental responsibility. Highlighting the eco- friendly aspects of Tesla
vehicles can attract environmentally conscious consumers.