CREATE THE FASHION

BUSINESS & LIFE OF

YOUR DREAM!

How to use
Dropshipping
for your
Fashion
Business
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 Dropshipping for Fashion Business
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1. What is dropshipping ?
Drop shipping is a supply chain management method
in which the retailer does not keep goods in stock but
instead transfers the customer orders and shipment
details to either the manufacturer, another retailer, or
a wholesaler, who then ships the goods directly to the
customer. As in retail businesses, the majority of
retailers make their profit on the difference between
the wholesale and retail price, but some retailers earn
an agreed percentage of the sales in commission, paid
by the wholesaler to the retailer.

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2. How does dropshipping help my Fashion Business?

Dropshipping can help your Fashion Biz, if you are a
merchant owning a boutique online, with dropshipping
you don't have to own inventory.
In this way you can work from wherever you want.
When your store sell a product, you purchase the
item from a third party and the supplier has to ship
directly to the customer.
There are lots of benefits but also some problems
with dropshipping.
Let's start with the pros and the cons of dropshipping.

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3. The Pros and Cons of Dropshipping for

your Fashion Biz.

PROS OF DROPSHIPPING
*Easy to start
*No Inventory required
*Less Money to invest at the beginning
*You can work from everywhere
*Business easy to scale
*Wide range of proucts

CONS OF DROPSHIPPING
*Low margins on sales
*Problems with inventory
*Problems with shipping

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4. How does Dropshipping Work

for Fashion Business?
Let's image you run a multibrand online
boutique of shoes with the dropshipping
system.
There are 4 steps to understand how the
dropshipping stystem works.

STEP1 - A customer purchases a pair for shoes

from your online boutique.

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STEP2- You receive the payment from your

customer and now because you have to ship the
shoes ordered, you must forward your order with
your supplier.
Usually you will send an email with your order to
your supplier.

STEP3- The shoes supplier ships the order directly

to the final customer.
Once the shipment has been finalized, the Shoes
Supplier will email you an invoice
and a tracking number.

STEP4- You email your customer that the shoes

are shipped and you will send to your customer a
purchase's receipt plus the tracking number.

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With the order shipped, the payment collected and the

customer notified, the order and fulfillment process is
complete.
As a store owner your profit is the difference between
what you charged to the customer for the shoes bought
and what you pay to your supplier.

VERY IMPORTANT: You can choose to pay for the shipping

costs or you can ask to your supplier to pay
for the shipping costs.

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Your supplier doesn't exist to the end customer.

Its sole responsibility is to stock and ship products.
Everything else like marketing, website development,
customer service, etc...
is your responsibility as the online boutique owner .

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5. Which kind of suppliers should I choose

for my Fashion Business?
Once you open an online boutique and you want to use
the dropshipping model, you should be really clear with
the suppliers you want to work with.
It's very important that you create a very strong
relationship with your suppliers, because they provide
perfect products for your online store and they must ship
on time, The whole process from ordering to delivering
the products must run smoothly.

There are 4 places

where you can find your Suppliers:

- GOOGLE
- OFFLINE TRADESHOWS (like Pitti Immagine, White,
California Market Center, Tranoi, etc..)
- ONLINE TRADESHOWS (like Uppler, Le New Black,
Etsy, etc...)
- LOCALLY at Independent designers markets

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6. Which kind of SALES CHANNELS should I use for

Dropshipping for my Fashion Business?
Once you have chosen your products, your suppliers,
and your business is legally established,
it's time to start selling on your fashion online store!
Now It's time to decide how to get your products
in front of your dream customers.
There are several sales options available,
but you can choose to work only on your own website
or use multiple sales channels.

- Your online store (for example on Shopify)

- Amazon
Ebay

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I would suggest you to sell on your online store first

and then add another sales channel at the time.
For example: you can start with your own online store
and then add Amazon as another sales channel
to grow your Fashion Business.

Let's check the Pros and Cons of selling

on your own online store.

PROS
More control
Beautiful Design and unique image
Brand Awereness
No third party fees

CONS
Less free traffic

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7. How to deal with RETURNS on dropshipping

model for Fashion Business
Let's think you are running
a multibrand online shoes boutique:

A. A customer contacts you to request a return

B. You request an RMA (return merchandise authorization)
number from your shoes supplier
C.The customer mails back the merchandise to your
supplier, noting the RMA # on the address
D.The shoes supplier refunds your account for the wholesale
price of the merchandise
E. You refund the customer for the full price
of shoes ordered.

This a simple way to deal with returns,

try to keep them simple if you want to grow your fashion biz
and build a strong relationship with your customer.
VERY IMPORTANT: You should always pay for the
return shipping fees for defective items that your
customers have purchased from you, if you want to
grow your fashion biz.

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8. Customer Support for Dropshipping

for Fashion Business

You should always provide an high quality

customer support for your Dropshipping Fashion Biz.
If you want to create a strong relationship with your
Customers, you must handle their requests
in a very smooth way.
To be efficient and responding in a timely way
there are 3 apps/platforms that you can integrate in your
online store and they can help you to satisfy your
customers requests:

*Facebook Messenger
*Whatsapp / Telegram Messenger
*Zendesk

With these two platforms you can chat, email and even
respond on the phone to your customers requests.

Create the Fashion Business & Life of Your DREAM

CREATE THE FASHION
BUSINESS & LIFE OF
YOUR DREAM!

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