Candidate Mr.

Wachirarat Chomchome Tony (ref: 768734)

Date of Birth 6th Apr 1976 (Age: 42)

Nationality Thai

Marital Status Single

Resides Thailand, Bangkok

Availability Less than 1 month

Driving License Yes (Possess own car)

Current Package Basic $110K Baht + Petrol Allowance $20K + Annual Leave 10 days

Remarks

• Latest 7 years in heavy machineries industry consists of 3.5 years in dealer development.

EDUCATION

• Degree in Geography
Prince of Songkla University Pattani, Thailand @ 2000

LANGUAGE

• Thai & English

WORK EXPERIENCE

Company: Yanmar Holdings Co Ltd

Description: Manufacturer of Agriculture machinery
Position: Dealer Network Development
Date Joined: Sep 2016 till Present (~2 years)
Work Scopes:

• Create and enhanced standard for dealer development and network strategies.
• Termination of underperformance’s dealer.
• Recruitment of new dealers.
• Maintain strong relationship with dealers.
• Developed tools for GIS team to be able to gather precise agri-intel
• Total dealers were 31. 10 was terminated initially and new dealers was recruited. Current number
of dealers are 42.

COLLARS CONSULTANCY PTE LTD, www.collars.com.sg,

Tel: +65 6635 6555, Fax: +65 6635 6556, Add: 269C New Bridge Road (S) 088747
EA licence No: 14C7013
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Company: Volkswagen Group
Description: Manufacturer of Automobile
Date Joined: May 2014 – Sep 2016 (~2.5 years)

Position: Group TH Business Development Manager (9 months)

Work Scopes:

• Direct report to SEA Managing Director

• Business Development and research under Market intelligence central.
• Develop of masterplan, strategies and observation program for the company’s new opportunities
including new truck, used truck and assembly plant.
• Study of network development for all group companies

Position: Used Truck Manager cum Network Development Manager (20 months)
Remarks: Under subsidiary Scania Siam Co Ltd (Manufacturer of Bus & Truck)
Work Scopes:

As Network Development Manager,

• Develop methodology, processes and criteria in identifying potential dealers.

• Recruiting potential dealers.
• Managing total of 10 dealers (Initially was 7, and eventually additional 3 recruited)
• Established Market Intelligence unit for Scania Siam.
• Preparing business plan.

As a Used Truck Manager,

• Develop used truck market for Scania Siam.

• Creates and develop additional value for used vehicle.
• Create residual value standard for Scania Used vehicle for whole group companies.
• Create Contract hire plan for Scania Siam.
• Introduce Scania Used truck to customers.
• Customers satisfactory surveyed.

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COLLARS CONSULTANCY PTE LTD, www.collars.com.sg,

Tel: +65 6635 6555, Fax: +65 6635 6556, Add: 269C New Bridge Road (S) 088747
EA licence No: 14C7013
Company: MTS Engineering and Rental
Description: Sales and Rental of construction machine and commercial vehicle.
Subsidiary of Metro-Cat (Distributor of Caterpillar Thailand)
Position: General Manager
Date Joined: Mar 2013 – Apr 2014 (1 year+)
Work Scopes:

• Spearhead the newly setup Metro-Cat’s subsidiary focusing in commercial vehicle.

• Company setup and registration.
• Designate head office, spare part warehouse and service & training Centre.
• Securing distributorship (Sole distributorship secured are Sunward Intelligent – Heavy Machinery,
Zoomlion Concrete mixer truck and FFG Feeler forklift – Taiwan)
• Staff hiring.
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Company: GB Automobiles Co Ltd
Description: Distributor of Automobile Land Rover
Position: Business Development Consultant – 3-month contract
Date Joined: Jan 2013 –Mar 2013 (3 months)
Work Scopes:

• Develop Land Rover dealer business.

• Established Phuket Branch to be First Full Land Rover & Jaguar full operational showroom.
• Set up sales operation, sales team, services operation & staff and organization structure.
• Coordinates with City Automobiles (Land Rover & Jaguar Exclusive Distributor in Thailand)

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Company: Foton Truck Thailand Co Ltd.
Description: Distributor of Foton’s Truck
Position: Assistant Sales & Marketing Manager
Date Joined: Jan 2012 –Dec 2012 (1 year)
Work Scopes:

• TISI application for TISI, BJ4253, BJ5257

• vehicle sale registration to LTD
• Vehicle Import
• Spare part plan and ordering
• Product quality control
• Customer satisfaction survey
• Provide financial/ leasing support to customer.

COLLARS CONSULTANCY PTE LTD, www.collars.com.sg,

Tel: +65 6635 6555, Fax: +65 6635 6556, Add: 269C New Bridge Road (S) 088747
EA licence No: 14C7013
 • Coordinate L/C transfer and condition between FTT and BFDA
• Spare part for Mixer body (Thai & foreign supplier)
• In-charge of aftersales department, developing aftersales standard

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Company: 330 China Thai Co Ltd
Description: Importer of Sinotruck
Position: Marketing and Operation Manager
Date Joined: Jun 2010 –Dec 2011 (1.5 years)
Work Scopes:

• Responsible for company online news, websites and print materials.

• Provide training to dealers.
• Provide marketing materials.
• Maintain contacts with dealers & supplier both domestic and oversea.
• Made contact to Chinese automobile company SINOTRUK(CNHTC), FOTON, GREATWALL,
CHERY and successfully acquired distributorship agreement for Thailand and Laos.
• Develop marketing and operation plan.
• Responsible for company primary email for both domestic and international.

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Last Update: 18rd July 2018

COLLARS CONSULTANCY PTE LTD, www.collars.com.sg,

Tel: +65 6635 6555, Fax: +65 6635 6556, Add: 269C New Bridge Road (S) 088747
EA licence No: 14C7013