COOL RIDING GEARS

[VEHICLE RIDING GEARS]

A PROJECT REPORT

Submitted by

AYUSH KUMAR (RA2211003020072)

THANGE ASHISH (RA2211003020073)
ARYAN DUNGARWAL (RA2211003020074)
III Semester
(ODD Sem)
2023-24

B.Tech. (FULL TIME)

in

COMPUTER SCIENCE ENGINEERING

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

RAMAPURAM

NOVEMBER 2023

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

RAMAPURAM

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 BONAFIDE CERTIFICATE
Certified that this project “COOL RIDING GEARS” is the bonafide
work of AYUSH KUMAR(2211003020072),THANGE ASHISH
(2211003020073),ARYAN DUNGARWAL(2211003020074) of III
Semester B.Tech(CSE) during the academic year 2023-24 who carried
out the project work under my supervision in 21DCS201P-Design
Thinking Methodology.

SIGNATURE SIGNATURE
S.D Kumar, Dr. K. RAJA,
Assistant Professor (S.G) PROFESSOR &
GUIDE HEAD
Department of

INTERNAL EXAMINER- I INTERNAL EXAMINER-II

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 ACKNOWLEDGEMENT

We are expressing our deep sense of gratitude to our beloved chancellor

Dr. T. R. PACHAMUTHU, for providing us with the required infrastructure
throughout the course.

We take this opportunity to extend our hearty thanks to our chairman

Dr. R. SHIVAKUMAR for his constant support.

We take this opportunity to extend our hearty thanks to our Dean Dr.
M. MURALI KRISHA, Ph.D., for his constant support.

We convey our sincere thanks to our Head of the Department Dr. K.

RAJA , Ph.D., for his interest and support throughout the project.

We take the privilege to thank our Project Coordinator

Dr. G. PRABHAKARAN, Ph.D., Vice Principal (Academics), for his
suggestions, support and encouragement towards the completion of the project
with perfection.

We express our heartfelt thanks to our guide Mr. S.D KUMAR Assistant
Professor ASSISTANT PROFESSOR for his sustained encouragement, and
constant guidance throughout the project work.

We express our deepest gratitude to, our parents, Teaching and Non-
Teaching faculties for their sustained encouragement, and constant support
throughout my studies.

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 COOL RIDING GEARS

TEAM MEMBERS

AYUSH KUMAR - RA2211003020072

THANGE ASHISH - RA2211003020073

ARYAN DUNGARWAL - RA2211003020074

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 ABSTRACT
In the exhilarating world of motorcycling, where adrenaline meets the open road, the choice
of riding gear can make all the difference between a thrilling adventure and a risky
endeavor. This is where FOX RACING CORP. emerges as a trailblazer, revolutionizing
riding experiences through its exceptional range of riding gear. With a keen focus on safety,
comfort, and style, FOX RACING CORP. has carved a niche for itself in the competitive
market, setting new standards and redefining the expectations of riders worldwide.

At the heart of FOX RACING CORP.'s success story lies an unwavering commitment to
excellence in design and engineering. The company invests heavily in research and
development, continually pushing the boundaries of innovation. By integrating cutting-edge
technology into their products, they ensure that riders are not just protected but also
connected to the evolving digital landscape. Smart fabrics, impact-resistant materials, and
advanced ventilation systems are seamlessly incorporated into their gear, guaranteeing
optimal protection without compromising on agility.

Quality is the cornerstone of every product that bears the FOX RACING CORP. label. The
company meticulously sources the finest materials, subjecting them to rigorous testing
procedures to meet and exceed international safety standards. Each stitch, every seam, is a
testament to their dedication to craftsmanship. Riders can trust FOX RACING CORP. gear
to withstand the rigors of the road, providing a reliable shield against unforeseen challenges.

What truly sets FOX RACING CORP. apart is its ability to merge functionality with style.
Riding gear is not just a matter of safety; it's a statement of identity. FOX RACING CORP.
understands this intrinsic connection between riders and their gear. Their designs reflect a
harmonious blend of aesthetics and practicality, allowing riders to express their individuality
while enjoying the utmost comfort. From classic designs that exude timeless elegance to
bold innovations that cater to the avant-garde, FOX RACING CORP. offers a diverse range
of options to cater to every rider's taste.

Moreover, FOX RACING CORP. is not just a manufacturer; it's a partner in every rider's
journey. The company places a premium on customer satisfaction, ensuring that their
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services are as impeccable as their products. Knowledgeable and passionate staff members
are always at hand to assist riders in making the right choices, considering factors like riding
style, climate, and personal preferences. This personalized approach creates a bond of trust
between FOX RACING CORP. and its customers, fostering loyalty and long-lasting
relationships.

In addition to its remarkable products and exceptional customer service, FOX RACING
CORP. also believes in giving back to the riding community. The company actively engages
in initiatives promoting rider safety awareness, collaborating with educational institutions,
and organizing events that foster a sense of camaraderie among riders. This community-
centric approach not only enhances FOX RACING CORP.'s reputation but also creates a
positive impact on the riding culture as a whole.

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 TABLE OF CONTENTS

Chapter No. Title Page No

1 PHASE I EXPLORE
1.2 STEEP ANALYSIS
1.3 SYNTHESIS
1.1 MAPPING ORGANISATION ACTIVITY
1.2 KEY COMPONENTS OF ACITIVITY SYSTEM
1.3 STAKEHOLDER MAPPING MATRIX
1.4 STAKEHOLDER LINKS & RELATIONSHIP
1.5 MAPPING TEMPLATE
1.6 STAKEHOLDER PRIORITY MAPPING MATRIX
1.7 STAKEHOLDER ANALYSIS & ENGAGEMENT
1.8 STRATEGY
1.9 PROJECT BRIEFAND OPPORTUNITY FRAMING
1.10 TEMPLATE
1.11 PROJECT BRIEF AND OPPORTUNITY FRAMING
1.12 TEMPLATE
1.13 PROJECT BRIEF AND REFRAMING PROJECT
1.14 CHALLENGES TEMPLATE
1.15 REFRAMING THE OPPORTUNITIES TEMPLATE

2 PHASE II EMPATHISE
2.1 POEMS FRAMEWORK TEMPLATE
2.2 GENERATE INTERVIEW QUESTIONS
2.3 EMPATHY MAP & USER JOURNEY TO GENERATE
2.4 INTERVIEW QUESTIONS
2.5 USER INTERVIEW NOTES
2.6 POST INTERVIEW DISCUSSION: ABOUT THE
2.7 INTERVIEWEE
2.8 POST INTEREVIEW DEFREIFPRESENTATION
2.9 DOCUMENTING INSIGHTS & NEEDS
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3 PHASE III EXPERIMENT
3.1 SCAMPER WORKSHEET
3.2 RECONNECTING WITHOUR PERSONAS

4 PHASE IV ENGAGE
4.1 STORY BOARD CANVAS
4.2 STORY BOARDING CANVAS

5 PHASE V EVOLVE
5.1 STRATEGIC REQUIREMENT TEMPLATE
5.2 EVOLVING THE PROCESS FOR DELIVERY
5.3 IMPACT EVALUATION INDICATOR
5.4 ACTION PLANNING TO ADVANCE THE DESIGN
5.5 CHALLENGE PROJECT
5.6 IDENTIFYING QUICK WIN
5.7 CONCEPT SYNTHESIS
5.8 M–A–R–S FRAMEWORK
5.9 WHAT IS OUR CHANGE MANAGEMENT PLAN?

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EXPLORE
PHASE

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 STEEP ANALYSIS

SOCIAL & DEMOGRAPHICS TECHNOLOGY ECONOMY

• Age, gender, income • Advanced materials • Pricing and affordability

• Location and riding purpose • Ventilation system • Market competition

• Augmented Reality (AR) • Consumer demand

ENVIRONMENT & NATURE POLITICS & LEGAL

YOUR
• Environment friendly DESIGN • Government policies

• Reusable materials CHALLENG • Legal binding business plan

E ISSUE
• Minimum waste production • Legal tracking

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STEEP ANALYSIS PRIORITIZATION
STEEP ANALYSIS

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 STEEP ANALYSIS PRIORITIZATION

Discuss 2 key trends from the High Impact – Likely to occur quadrant:

1. We tried our best to keep our riding gear’s price at minimum range.

2. Keeping the price at it’s lower can help us reach out maximum customers at once.

Discuss 2 trends from the High Impact – Uncertain to occur quadrant

1. 1. Connectivity plays a key role in our gear’s, that’s why connectivity is in

our most priority.

2. For the faster and seamless experience we’ll use 5 band service installed in our gear’s.

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 STEEP ANALYSIS
MATRIX

URGENT LESS
URGENT
IMPORT

 Reduction in the price bracket to this segment of

 For the faster and seamless experience we’ll use 5
ANT

gears
band service installed in our gear’s.
LESS IMPORTANT

 Less Important: Lobbying efforts by riding gear

 Temporary shifts in rider preferences due to pop
manufacturers for tax incentives
culture influences
 Less Urgent: Minor regulatory adjustments
regarding safety standards.

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 SYNTHESIS: MAKING SENSE OF STEEP
ANALYSIS AND STRATEGIC PRIORITIES

Assessment Questions Synthesis: Sense Making

Trends: Analyze changing social trends related to outdoor activities,
safety concerns, and fashion preferences influencing riding gear
What relationships among the trends do you choices.
perceive? How are they related? Why are these
relationships important

Innovations: Evaluate technological advancements in materials, design,

and manufacturing processes for riding gear, ensuring products are up-
What opportunities and/or challenges need to-date and competitive.Online Presence: Explore the impact of e-
immediate attention going forward for your commerce, online reviews, and social media on riding gear sales and
design challenge? And why? customer engagement.

Purchasing Power: Consider the economic stability of target markets,

consumers' disposable income, and how economic fluctuations might
affect the affordability of riding gear
What would it take to create positive change
on this issue relating to your design challenge?

Sustainability: Assess the growing demand for eco-friendly products

and how riding gear companies can adopt sustainable practices in their
Who else would be interested in this manufacturing and packaging
issue? Why should they care? What
conversations would you have with them?

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MAPPING ORGANIZATION ACTIVITY SYSTEM

Connect to victim
After accident

DESIGN PRODUCTION MARKETING

ff DISTRIBUTORS

Identify Market Choose

Needs Planning Research
Choose Product How you’ll
Sketching Routing Marketing manage
avenues inventory
Search
Facility Identify
Brainstorming
Target
Set UP Market Set goals niche
Scheduling Business
Rechecking and
Licence
Budget
Develop How you’ll
Define
Supplier Business sell
Product Monitor product
brand Find
Finalised dispatching and distributors
Review

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 STAKEHOLDER MAPPING MATRIX

High Interest
High Interest/Low Influence High Interest/High Influence

Manufacturing Insurance consumers Tech company

Partners company

Auto mobile High Influence

Racing industry
industry
Low Influence

Low Interest/Low Influence Low Interest/High Influence

Legal experts Media Global ncap Government

Testing agency Agencies

Beginner Local
Existing gear
bike riders Authorities
providers

Low Interest

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 STAKEHOLDER PRIORITY MAPPING MATRIX
(Develop engagement Strategies)

High Interest
High Interest/Low Influence High Interest/High Influence

 Achieve targets Liability (avoid at all costs)  Successfully addresses needs of adjunct
customer Appears competent among peers
Provides
 Increase sales margin
 new market to expand venture

Influence
Influence

High
Low

Low Interest/Low Influence Low

Interest/High Influence

 New product excitement Demand end-of-year

bonus Retain and expand skill level Strike (if
basic demands aren't met with new process)

 Passionate
 Professional Low Interest
 Technical
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STAKEHOLDER ANALYSIS & ENGAGEMENT
STRATEGY

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 PROJECT BRIEFAND OPPORTUNITY FRAMING
TEMPLATE
A. CHALLENGE OR PROBLEM DEFINITION

Project Sponsor Organization Name FOX RACING CORP.

Address and Contact Panchsheel Tech Park, Mumbai, Maharsahtra, India
Contact Person(s) Mr. Aryan Jain, Mr. Ashish. Mr. Ayush Kumar
Project Title Cool Riding Gears
Design Challenge There are two main challenges in designing gear: 1) Fit and 2) Feminine Designs that
Work with Armor.

Design Challenge Context and
Background Info
FIT: - The shape of bodies is quite comples.the body have more curves and those curves
come in many different shapes and sizes
DESIGN: - The main design challenge in motorcycle gear is how to design a light look while
incorporating armor.
Off Set the Armor: - Strong design elements can balance out the bulky armor lines. Examples
of this are the large lapels of the Victoria jacket as well as the pleats of the Victoria and
Elizabeth jackets
Distract The Eye: - Well-placed lines can visually slim by distracting the eye from bulky
sections or giving the illusion of curves. The Emma jacket incorporates lines to this effect.

Why does this Design Challenge matter to the organization

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 PROJECT BRIEFAND OPPORTUNITY FRAMING
TEMPLATE
A. CHALLENGE OR PROBLEM DEFINITION (contd...)

Goals and objectives of the The goals and objectives of the design is to make the gear’s light and durable comparatively
Design Challenge and to make this possible with the placements of body armors as well.

Target users of this Design The target users of this design is mainly the professional racers of F1 car racing and
Challenge International bike racing competitions. But we will also make it for the common people in a
different price bracket
Other key stakeholders The other key stakeholders are the design and performance of the riding gears

Previous efforts to solve this The previous efforts included reduction of armor or usage of cheap material to make it lighter
Design Challenge and slimmer.

Current activity system and The current activity system provides us with the most effective material and armor for the
process body suit

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 PROJECT BRIEF AND REFRAMING PROJECT
CHALLENGES TEMPLATE
B. OPPORTUNITY FRAMING
Real issues behind this Design The real issues behind the design challenge are to make it look less distinctive to the human eye and make it
Challenge look a bit masculine or feminine for the user for more confidence.

Inspirations from others in solving this The main inspiration is taken from the impacted users who used different and cheaper quality gears which
Design Challenge costed them parts of their lives.

Team’s contributions The team contributes in the basic and core level by providing impact assessment and new ideas or solutions
to make the gears better for the consumers

Success criteria The success criteria on this are high as well as low depending on the comparison.

“HOW MIGHT WE Opportunity/ The opportunity in this field of work is very high as competitive the stream becomes, the consumers also
possibility statement become competitive in nature.

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PROJECT BRIEF AND REFRAMING PROJECT
CHALLENGES TEMPLATE

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EMPATHISE
PHASE

24
POEMS FRAMEWORK TEMPLATE

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 • What does the user think & feel?
• What is really important to the user?
• What drives the user?
• What worries the user?
• What are user’s aspirations

• What does user see?

• What does user hear from others? • What does it look like?
• What do friends and family say? • Who surrounds the user?
• Who influence the user and how? • Who are the user/s friends?
• What communication channels are • What makes the user
happy? Sad? influential> Proud?
• What problem does the user
encounter?

• What does the user say? Do?

• What is the user attitude?
• What could the user be telling others?
• Are there conflicts between what the
User says/ does and truly thinks &
feels?
• What barrier and challenges does
• What makes user happy or satisfied?
the user face?
• What does the user truly want?
PAIN? •
•
What are the user’s frustrations?
What obstacles are there?
GAIN? • How does the user measure value?
• What gives user passion/motivation?
• What makes user feel indifferent?
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 EMPATHY MAP & USER JOURNEY TO GENERATE
INTERVIEW QUESTIONS

SEEING HEARING/SAYING DOING FRUSTATION NEEDS/WANTS FEELING/THINKING

Develop riding gear •Worries about her •Regularly Sarah receives her •Limited options for Use high-quality,
lines that prioritize safety, especially in commutes on her gear, trying it on stylish women's breathable materials
safety without heavy traffic areas. motorcycle to work. immediately to riding gear. and ergonomic
compromising on •Desires gear that •Enjoys weekend ensure it fits •Uncomfortable gear designs to ensure
style. Create reflects her rides with friends perfectly. causing distractions maximum comfort
dedicated lines for personality and style. and participates in She shares her during rides. during long rides.
women riders, Feels frustrated by riding events. purchase on social Safety concerns due
focusing on both the limited choices •Researches online media, tagging the to inadequate
aesthetics and for women's riding for the latest riding brand and expressing protective features
protective features. gear in the market gear trends and her satisfaction.
reviews.

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 DOCUMENTING INSIGHTS & NEEDS:EXAMPLE
INSIGHT #: Riding gear combines safety, technology, and style. It includes helmets, jackets, gloves, and more, designed to protect riders
and enhance their experience. Advanced materials and technology integration ensure safety and comfort, with customization options
reflecting individual style preferences within a diverse riding community.

Insert narrative of the user insight, needs, quotes here.

Need: The customer needs the best quality gears with proper design and comfort for long usage. They also need them to be stylish
and funky according to their liking.

Quotes 1: The basic quote for the gears is safety concern. Our team is working day and night to work on the safety aspect of our gears
for our customers life protection. The main aim is to provide them a lifesaving product which is effective in adverse cases.

Quotes 2: The reason for our growth is the price point and feasibility. The marketplace is provided with our product in such a
manner that the range of products vary for each bracket of customers.

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EXPERIMENT
PHASE

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 SCAMPER WORKSHEET

Substitute traditional materials with advanced, lightweight,

and high-performance fabrics. Replace standard closures
S Substitute (zippers, buttons) with innovative magnetic or quick-release
fasteners. Explore alternative materials for padding and
protection, such as smart impact-absorbing materials.
Combine safety gear elements (e.g., helmet and jacket) into an
integrated, all-in-one riding suit. Merge safety features with
C Combine tech, like incorporating heads-up display (HUD) into helmets.

Adapt riding gear for different types of riders, such as

commuter, sport bike enthusiast, or adventure riders.
A Adapt Customize gear based on varying weather conditions, like
designing adaptable gear for both hot and cold climates

Modify gear to improve aerodynamics, reducing drag for

Modify enhanced performance. Adjust gear to accommodate various
M body types and provide a better fit for riders.

Repurpose riding gear elements for everyday use, making them

Put to practical off the bike. Use gear for non-motorcycling activities,
P other uses like outdoor sports or extreme sports where protection is
needed.

Eliminate the need for separate rain gear by creating riding

gear with built-in waterproofing
E Eliminate

Reverse the order of putting on gear to make it more

convenient for riders.
R Reverse

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 PROBLEM VS. SOLUTION

SOLUTION
PROBLEM
• Riding gear like jackets,
pants, and gloves with
Lack of impact protechtion padding or armor can
absorb and distribute
impact forces, reducing the
risk of fractures and
internal injuries.

PROBLEM VS. SOLUTION

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 PROBLEM

• Increased Risk of
Injuries

SOLUTION
SOLUTION
PROBLEM  Road rash occurs when
unprotected skin comes
• Road Rash
into contact
Without with theprotective
appropriate road
during
gear, a fall
riders areor more
slide
PROBLEM VS. SOLUTION
vulnerable to injuries in case
of accidents.

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ENGAGE
PHASE

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 The Persona

1. Motorcyclists
2. Cyclists
3. Formula 1 Drivers
4. Professional motorsport racer

The Problems

 Gear Maintenance:
Keeping gear clean and well-maintained can be time-consuming, and
some gear materials may require special care or cleaning products.
 Helmet Fogging:
Visor and glasses fogging can impair vision, especially during cold or
rainy conditions.
 Weight and Fatigue:
Carrying the weight of protective gear, especially when off the bike,
can be tiring and lead to fatigue over long rides or when walking
around off the motorcycle.
 Heat and Sweating:
In hot weather, wearing protective gear can cause riders to sweat
excessively, leading to discomfort and dehydration.

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 The Solutions

1.Gear Maintenance
we are providing gear maintenance kits which help in the regular maintenance of our
gears.

2. Helmet Fogging
We will be providing the anti-fogging solution and Pinlock lens
Pinlock optical lens is an additional type that fits in the visor. Its double glazing helps
to maintain the same temperatures on both the outside and interior visors. The pin-lock
visor stays closed during cold and humid days.

3. Weight and Fatigue

We are using light weight material i.e., non-Newtonian fluid material

4. Heat and Sweating:

The design of the riding gears is made in such a way that the air can easily flow through
so that the user does not feel any fatigue while wearing it.

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 The resolutions

1. The basic aim is to remove the price bracket from each and every part of the
community while providing best quality.
2. There would be no compromise with the material which can harm the consumer
in future.
3. Also, erase the monopoly of the market by releasing a superior product with a
much better price bracket.

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EVOLVE
PHASE

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STRATEGIC REQUIREMENT TEMPLATE

Strategic Requirements The Big Idea or the Idea Concept (Main Solution to be delivered)

Key Solution Components of Effective safety Cutting technology for Design and comfort is
the Big Idea material for our gears the product to stand top level
out

Capabilities Required to Material knowledge Newest tech pieces Designers and

Deliver this Solution and armor designing and intelligent brains compatible users
Component

Current Organizational First level armor and Newest data chip for New generational
Assets & capabilities to be padding placement live tracking and designers with top
Leveraged ratio for the best safety effectiveness level comfort

Development Strategy New range of light New microprocessors Design framework and
to develop this weight armors and chips tech
capability (if needed)

Requirements and cost to High cost High cost Med cost

develop (high / med / low)

External Sources of Partnership with F1 Partnership with tech Partnership with

Expertise (potential companies companies like intel designing companies
partnership) like alpha designers

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 IMPACT EVALUATION INDICATORS
Criteria Indicators & Measurement
Social Value Creation Measure the decrease in the
number of accidents and injuries
among riders wearing
appropriate riding gears
compared to those without.
Stakeholder Satisfaction Production Efficiency: Measure
manufacturing efficiency,
including production speed,
cost-effectiveness, and reduced
waste, leading to higher
satisfaction among
manufacturers.
Solution Sustainability Cost-effectiveness: Analyze the
affordability of riding gears for
different income groups.
Affordable gears are more likely
to be adopted widely, ensuring
scalability.
Solution Scalability Versatility: Evaluate how riding
gears perform across diverse
environments, such as urban
areas, highways, off-road
terrains, and varying weather
conditions. Gears that are
adaptable to different riding
scenarios are more scalable.
Stakeholders
Evaluate the severity of
injuries sustained by riders
wearing protective gear
compared to those without,
indicating the effectiveness
of the gears in reducing
injury severity.
Supplier Relationships: Assess
the satisfaction of manufacturers
with their suppliers regarding the
quality and timely delivery of
raw materials and components.
Market Reach: Evaluate the
availability and accessibility
of riding gears in various
regions, both urban and
rural, ensuring that riders
from different locations can
access the necessary gear
easily.
Range of Sizes: Assess the
availability of riding gears in
various sizes to accommodate a
diverse range of body types.
Gears that cater to different sizes
are more scalable and inclusive.
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 ACTION PLANNING TO ADVANCE THE DESIGN CHALLENGE PROJECT

Idea Objectives Responsibility Implementation Resources Completion

What idea for Why is this idea Who will lead How will this be What capability and When will this be
implementation important? Values and this? Implemented? resources are needed? completed?
benefits

New generation of It is important for The project head It will be implemented Funding and technology By the end of 2024
armor and padding comfort and safety will lead this in the newer fraction
reasons of our deals

Live tracking For insights and Technology head It will be implemented Processing knowledge and By mid-2024
functioning of gear by placing microchips coding power
in the gears

Marketing To increase the reach Marketing team and By newer ad releases Connections with ad By fall of 2025
and market availability CFO brokers and commercial
will increase business owners

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 IDENTIFYING QUICK WIN

What is this Quick Win (1) about? Safety and comfort with the luxury of
premium design

What are the success indicator(s)? How would it The market value is increasing constantly
(these) be measured? with our presence in it

What are the resources / staff trainings needed? Funding and newer staff or even interns can
help the production of our gears

Who will lead this Quick Win implementation? It will be led by the CEO and marketing
head

What are the key steps needed to implement this Capturing of marketplace and
Quick Win? What is the timeline till completion? implementation of newer ideas as soon as
possible

When will be the status or progress update? Progress will be made slowly and gradually
every quarter

When will this be completed? It will be implemented by the start of 2024

How would the Success be communicated? The success will be communicated by

campaigning and ad display

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42