TUGAS TUTORIAL 1

NAMA : AFDILA SYARANI

NIM : 050306409

UPBJJ : DENPASAR ( BALI )

NAMA MATA KULIAH : BAHASA INGGRIS NIAGA

KODE MATA KULIAH : ADBI4201

How Important Demographic Analysis Is For Business Growth

Demographic analysis is the collection and study of data on the general characteristics of
specific populations. It is often used as a business marketing tool to determine the best way to reach
customers and assess their behaviour. By segmenting a population using demographics, companies
can determine the size of a potential market. Demographic analysis plays a vital role in business
growth and success. Knowing the characteristics and preferences of target customer segments is
critical to making informed decisions about product development, marketing strategy and expansion
plans. By analysing demographic data, companies can gain insights into consumer behaviour, identify
emerging trends and tailor their offerings to meet specific market needs. In addition, demographic
analysis can help companies identify untapped market segments, allowing them to create targeted
marketing campaigns that resonate with their ideal customers.

One of the key benefits of demographic analysis is its ability to support effective market
segmentation. By examining factors such as age, gender, income, education and location, companies
can divide their target market into distinct groups with similar needs and preferences. This
segmentation allows companies to create personalised marketing messages and deliver their
products or services to the right audience at the right time. Such tailored approaches improve
customer retention, increase brand loyalty and ultimately drive business growth. Demographic
analysis also enables companies to anticipate and adapt to changes in consumer behaviour. As
demographics evolve, so do consumer expectations. By staying on top of demographic shifts,
companies can proactively adjust their strategies to align with emerging trends. For example, if
analysis shows a growing population of tech-savvy millennials in a particular area, companies can
invest in digital marketing channels and develop innovative mobile applications to cater to the
preferences of this demographic. By leveraging demographic insights, companies can gain a
competitive advantage and position themselves for long-term success. One example of a clustering
system used in modern demographic analysis is ESRI's Tapestry Segmentation. The system divides
every US neighbourhood into one of 65 unique market segments based on socio-economic and
demographic characteristics.

In conclusion, demographic analysis is paramount to business growth. By understanding the

characteristics and preferences of target customer segments, businesses can effectively segment
markets, tailor their strategies and proactively respond to changing consumer behaviour. By
harnessing the power of demographic insights, organisations can make informed decisions, drive
customer loyalty and ultimately achieve sustainable growth in today's dynamic business
environment.

Sources :

BMP ADBI4201.Demographics.Modul 2.34

Hayes, Adam. “Demographics: How to Collect, Analyze, and Use Demographic Data.” Investopedia,
www.investopedia.com/terms/d/demographics.asp. Accessed 21 Oct. 2023.

Kelso Andre, MBA. “How Changes in The Demographic and Economic Environments Affect Marketing
Decisions.” LinkedIn, www.linkedin.com/pulse/how-changes-demographic-economic-environments-
affect-marketing-andre. Accessed 21 Oct. 2023.

Niosi, Andrea. “Demographic Influences.” Introduction to Consumer Behaviour, BCcampus, 25 June

2021, opentextbc.ca/introconsumerbehaviour/chapter/demographic-influences/. Accessed 21 Oct.
2023.

Written by Bill Ryan, Karina Ward. “Demographics & Lifestyle Analysis.” Community Economic
Development, economicdevelopment.extension.wisc.edu/articles/demographics-lifestyle-analysis/.
Accessed 21 Oct. 2023