Name : Anggun Putri

NIM : 050125067

Major : Ilmu Administrasi Bisnis/Business Administration

Please choose one of the topics below. Then, write an essay consisting of 3 paragraphs. Elaborate
your own opinion with references related to the topic that you choose.

1. You have a property business. Sometimes you need to loan a big amount of money to run
your business. What kind of bank is suitable for your business? Please explain your reason!
2. Demand is an economic concept that relates to a consumer’s desire to purchase goods and
services and willingness to pay a specific price for them. What will happen to the demand If
suppliers charge too much for a product?
3. Demographic analysis is the study of a population based on factors such as age, race, and
sex. Please explain your opinion on how important demographic analysis is for business
growth.

Demographic Analysis For Business Growth

Demographic analysis, the study of a population based on factors such as age, race and sex,
is essential for business growth. By understanding the characteristics and trends of a population,
companies can tailor their products and services to meet the needs and preferences of their target
market. This analysis enables companies to make informed decisions about marketing strategies,
product development and expansion plans. In addition, demographic analysis provides valuable
insights into consumer behaviour, allowing businesses to anticipate market demands and stay ahead
of their competitors.

Firstly, demographic analysis helps companies identify their target audience. By examining
factors such as age, race and sex, companies can identify the specific demographics most likely to be
interested in their products or services. For example, a company selling beauty products may find
that its target market consists primarily of young women between the ages of 18 and 35. Armed with
this information, the company can develop marketing campaigns that resonate with this
demographic, resulting in higher conversion rates and increased sales.

Demographic analysis also allows companies to understand consumer behaviour and

preferences. By studying the demographics of their customers, companies can gain insight into their
buying habits, interests and values. This knowledge is invaluable for product development and
innovation. For example, a company that analyses the demographics of its customer base may
discover a growing interest in sustainable and environmentally friendly products. Armed with this
information, the company can invest in research and development to create eco-friendly
alternatives, thereby attracting a larger customer base and gaining a competitive edge.

In conclusion, demographic analysis plays a crucial role in expansion planning. By examining

population trends and projections, companies can identify areas with the most potential for growth.

Bibliography:
https://www.investopedia.com/terms/d/demographics.asp#:~:text=Demographic%20analysis%20is
%20the%20collection,future%20trends%20in%20consumer%20demand.

Vlachos, I. (2011). SMEs e-business behaviour: A demographics and strategic analysis. Journal of
Enterprise Resource Planning Studies, (2011), 1-21.

Siti Era Mardiani. Bahasa Inggris Niaga (BMP); 1-6 / ADBI4201 / 2 SKS. Tangerang Selatan: Penerbit
Universitas Terbuka.