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  • Orm Et Q2

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    rishikaa
    7 views3 pages
    1) The document outlines a marketing campaign with different advertising channels including YouTube (YT), Facebook (FM), and Sponsored Messages (SMP) with associated costs, reach, and number of ads. 2) It defines 4 goals for the total reach, number of ads, cost, and calculates the amount over/under each goal. 3) It then calculates a weighted sum of deviations from the goals as a performance measure for the campaign.

    Original Description:

    Operations research management ET Q2

    Original Title

    ORM_ET_Q2

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    1) The document outlines a marketing campaign with different advertising channels including YouTube (YT), Facebook (FM), and Sponsored Messages (SMP) with associated costs, reach, and number of ads. 2) It defines 4 goals for the total reach, number of ads, cost, and calculates the amount over/under each goal. 3) It then calculates a weighted sum of deviations from the goals as a performance measure for the campaign.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views3 pages

    Orm Et Q2

    Uploaded by

    rishikaa
    1) The document outlines a marketing campaign with different advertising channels including YouTube (YT), Facebook (FM), and Sponsored Messages (SMP) with associated costs, reach, and number of ads. 2) It defines 4 goals for the total reach, number of ads, cost, and calculates the amount over/under each goal. 3) It then calculates a weighted sum of deviations from the goals as a performance measure for the campaign.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    YT FM SMP

    COST 2500 400 500


    REACH
    AR 200000 80000 100000 4000000 = 4000000
    TOTAL COST
    NO. ADS 10 0 20 30 35000 <= 20000
    <= <= <=
    10 15 20
    >= <=
    7.5 6
    YT FM SMP level achieved Goal Amt over Amt under
    Goal 1 200000 80000 100000 4000000 >= 4000000 0 0
    Goal 2 10 15 20 665 >= 9.75 655.25 0
    Goal 3 10 15 20 665 <= 7.8 657.2 0
    GOAL4 2500 400 500 26000 = 20000 6000 0

    NO ADS 4 15 20 39 penalty weover under


    <= G1 5 5
    10 15 20 G2 4 4
    G3 3 3
    G4 2 2
    Amt under Balance(Level-over+under)
    4000000 = 4000000
    9.75 = 9.75
    7.8 = 7.8
    20000 = 20000

    Weighted sum of deviations


    16592.6

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