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Abstract. In the era of war for talent, attracting and retaining the talented people become necessary to gain organization’s competitive
advantage. Facing the airport industry in the regional area that become more competitive, PT Angkasa Pura I, try to formulate its key
competence called World Class Airport Officer (WCAO). This study aims to formulate strategically within human resources for all PT
Angkasa Pura I’s staff. The method of the research is using Soft Systems Methodology (SSM). SSM is implemented with the consideration
that the implementation of the Human Capital’s Strategy Formulation is seen as a human activity system, which involves many stakeholders
among top executives, Branch Managers, Human Capital Division Head, Training and Development Department Head, Organizational
Development Department Head and all employees. The result indicates that management conducted learning process which are systematically
desirable and culturally feasible in formulating Human Capital Road Map to achieve WCAO. Furthermore, the competencies of WCAO
consists of innovative, professional, collaborative minded, service oriented, integrity and also be proactive.
Keywords: Business strategy, soft system methodology, strategic human resource management, strategy formulation, airport industry
While the missions of PT. Angkasa Pura I and innovation, and (5) to make a positive
(Persero) are as follows: (1) to increase contribution to the environment. To achieve
stakeholders value; (2) to be a partner of the this vision and mission, PT AP I established a
government and encourage economic growth; paradigm shifting in the management and
(3) to work on airport services through development of airport business through the
excellent services that meet security, safety determination of several functional strategic
and comfort standards; (4) to improve in six matters that directly related, as follows:
company competitiveness through creativity
Table 1.
Functional Strategy of PT AP I
No Function Indicator
1 Operation Improving service (service excellence), operational
excellence (airport operations), and the establishment of
Green Eco Airport
2 Commercial Technical through increasing the effectiveness and
efficiency of production equipment, infrastructure,
facilities, and airport management systems
3 Technical increasing the effectiveness and efficiency of production
equipment, infrastructure, facilities, and airport
management systems
4 Finance and IT effective financial management, increased effectiveness
and cost efficiency, and ICT excellence
5 Human Resource and through the implementation of world-class HR
General management systems, optimization of HR capabilities and
capacity, and enhancing HR performance (productivity)
6 Miscellaneous application of world-class airport management systems,
increased communication and coordination effectiveness
(internal and external), increased synergy and strategic
partnerships, and the application of socioeconomically
responsible airports
Source: PT AP 1 (2014)
resources competencies in all 13 branches
Determination of the six functional strategies airport which operated by PT AP I. HR
basically are closely related to the six strategic Director of PT AP 1 said that it was
objectives set by PT AP I in the 2014-2018 important to improve and hope that there
RJPP, there are: (1) Achieving a CSI value of would be "no airport left behind" in the
4.60, (2) Achieving a total operating income management of PT AP 1. Thus, this study is
of Rp. 8.8 trillion, (3) Reaching the try to formulate roadmap in Human Capital
proportion of non-aero income to total Management that using terminology World
operating income of 57%, (4) Developing and Class Airport Officer (WCAO) in whole PT
implementing a world-class management AP 1 branches by using Soft System
system, especially human resource Methodology (SSM). SSM is coined by Peter
management, ICT, operational excellence and Checkland, and is a tools for tackling
service excellence, (4) Applying the concept problematical, messy situations within
of Green Corporation and CSR programs organizations. It is an action-oriented process
effectively, (5) Preparing business units of inquiry into problematic situations in
(airports) to be ready for privatization (source: which users learn their way from finding out
RJPP PT AP I 2014-2018). However, the about the situation, to taking action to
challenge is there are gap within human improve it (Reynolds & Holwell, 2020).
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The Asian Journal of Technology Management Vol. 13 No. 2 (2022): 145-157
External
Analysis
Strategic
Mision Target HR Needs
Options
Internal
Analysis
Figure 1.
Strategic Management Process Model
changes that occurred such as the
Through various aspects such as mission, development of information technology,
organizational goals and external and internal globalization, and demands for quality of
challenges, the company can determine the service to the community are increasingly
choice of business strategies to improve pushing the organization needs to manage the
competitiveness so that the needs of HR must quality and competence of human resources
also be adjusted to the choice of corporate in accordance with organizational needs.
strategy. It is a necessity that the merits of an Various activities in the implementation of
organization are influenced by the quality of HR management are needed to achieve
its human resources. HR management has an organizational goals. The following figure is
important role in today's organizations some of the implementation of Strategic HR
(Charan, Barton, & Carey, 2015). Various management (see Figure 2).
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Sakapurnama, Umanto, Muslim, and Asriyadi / Strategy Formulation Roadmap Human Capital: Action Research Based Soft System Methodology,
Case in PT Angkasa Pura I
Figure 2.
Implementation of Strategic HR Management
Source: Noe, et.al, 2015
From figure 2 it can be explained that there assessment, career development programs, etc.
are 3 main principles of HRM: Planning, The third principle is employee maintenance
Development and Maintenance. HR planning that is aimed at maintaining employee
is an activity where an organization identifies motivation and performance in an effort to
the needs of the number and types of create a superior and competitive organization.
employee’s functions needed to be able to Various activities related to employee
achieve its objectives. The implementation of maintenance such as the provision of
this first principle is through the compensation, it is all rewards received by
implementation of Job Analysis, Workload employees based on the employee's work
Analysis / Job Evaluation which is an input of towards the organization. Other activities are
how many human resources are needed and how to foster a good relationship between
what competencies are needed by an management and employees so that there is an
organization. attachment (employee engagement) and
commitment to the organization. Other
The results of the job analysis will be aspects of employee maintenance can be done
formulated in a job description and job through the determination of company
specifications. The position analysis report culture, change management, preparation of
format becomes the input to determine the HR information systems (HRIS) and other
recruitment and selection activities of the staffing policies (Noe, et.al, 2015; Robbins &
required position formation. Selection and Judge, 2018). Based on initial interviews with
placement of candidates/ applicants need to Training and Development Division Head
be done by identifying the compatibility of and Human Capital Group Head of PT AP I,
individual characteristics and the compatibility it is indicated that the low competency of
of the knowledge, skills and abilities human resources that is not yet international
possessed with the demands of the position. (Word Class Airport Officer) is a key factor in
The second HRM principle is Development achieving the vision, mission and goals of PT
which is the process by which the AP I. Whereas in the airport industry, HR
organization is responsible for increasing with international insight is necessary because
employee’s potential. This focus on HR service interactions with passengers from
development aims to develop employee various parts of the world can occur at
quality that consists of skills, knowledge and airports. For this reason, this study aims to:
abilities to support competency requirements (1) Formulate PT AP I HR strategies in
and requirements (Noe, et.al, 2015; Robbins achieving WCAO and (2) Identify the
& Judge, 2018) Some activities that can be characteristics of PT AP I WCAO
carried out are providing training, coaching, competencies.
performance management, employee
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The Asian Journal of Technology Management Vol. 13 No. 2 (2022): 145-157
The novelty of this research is to get more The method used in this research is the Soft
clear strategic formulation how airport Systems Methodology approach where the
industry within Indonesia can manage their researcher attempted to analyze the human
manpower to sustain its business and activity system as a learning process effort in
competitive advantage that align with the developing a road map strategy. The SSM is
company’s strategy. Furthermore, the state of use as an approach of this study because is a
the art of this research is how human capital powerful tool in messy and complex situation,
management now become more has that arise in unit of analysis. Table 2 explained
strategical issue rather than as a support the difference between “hard system” and
system within organization. “soft system”.
3. Methodology
Table 2.
The Difference between Hard and Soft System Approach
The human activity system in preparing the also Focus Group Discussion with the
road map strategy involves various parties relevant key informants/parties. As for the
related to the human capital unit. The data parties involved in the process of preparing
collected both quantitively by surveyed to PT the formulation are as follows:
AP 1 permanent staff randomly in 5 airports
and qualitatively by in-depth interview and
Table 3.
Parties Involved in the Research Process
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Figure 3.
Seven Stages of SSM
Source: Checkland and Poulter, 2007; Checkland and Scholes, 1990; Hardjosoekarto, 2012.
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The Asian Journal of Technology Management Vol. 13 No. 2 (2022): 145-157
of 0.05 when compared to 2014 at 3.80 Low response to deregulation (open sky, ATS
Low Proportion of Non-Aero Revenues. PT separation, competition), and
AP I non-aeronautical revenue in 2015 was Socioeconomically Responsible Green
39.90%, an increase compared to 2013 which Corporation
was 32.59%. The low synergy between agencies / related
Low capability and capacity of human parties (including subsidiaries) in airport
resources business development.
Cultural constraints in achieving high-
performance organizations (source: PT AP 1 Annual Report 2015)
Limited funds for capacity, infrastructure, and
business development In the SSM stage, the problematic situation
The effectiveness and efficiency of above is explained in the rich picture (see
management and ICT systems are not yet Figure 4).
optimal
Figure 4.
Rich Picture Roadmap Strategy Formulation of Human Capital PT AP 1
Source:The data was processed by researcher (2017)
Figure 4 explains how the challenges faced by in a learning process by analyzing the
PT AP1, both internally and externally, were regulations established by the Central
the company's problematic situation. To that Government in this case the Ministry of
end, management took the initiative to SOEs and the Ministry of Transportation of
improve the competitiveness and competence the Republic of Indonesia. In addition,
of PT AP1's HR by compiling the PT AP1 researchers conducted an analysis of airport
Human Capital Roadmap, to produce industry trends to anticipate the level of
employees who have World Class Airport industry competition.
Officer (WCAO) competencies. In the Organizing strategy formulation related to the
drafting process, various parties were involved formation of WCAO competencies involves
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Case in PT Angkasa Pura I
various human activities including: (1) The governance strategy at PT AP I (Persero) (Q)
Role of Leaders (General Director, Group to create employees who have global vision
Head of Human Capital, Group Head of competencies (P), so that the vision and
Training and Development, Department mission as one of the ten best airport
Head of Organizational Development, management companies in Asia can be
General Manager) in fostering the employees realized (R) ”. Meanwhile, to clarify the basic
of PT AP I; (2) The Role of PT AP I Work definition of the problem, researchers use the
Culture on employee performance; (3) The techniques formulated by Checkland and
Role of Employee Recruitment and Selection; Scholes (1990) in the CATWOE acronym
(4) The Role of Training and Development; (Customers, Actors, Transformation Process,
(5) Role of the Remuneration System; (6) The World View, Owners, Environmental
Role of Performance Management Systems. Constraints). In this study, CATWOE in the
The Root Definition of the research can be PT AP1 Human Capital Roadmap study can
explained as follows: "A system of be explained in table 4.
formulation of the Human Capital
Table 4.
CATWOE Review of Roadmap Formulation of Human Capital PT AP1
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Figure 5.
Framework Model Road Map WCAO PT AP I
Source: The data was processed by researcher, 2017
The next stage is to prioritize what is to be proceeded first in accordance with the
dimensions of HR strategy are in line with the direction of the top management. Last stage,
vision and mission of PT AP I. The proposed a roadmap was made as a guide for the
activities are based on PT AP I's "human Human Capital Directorate of PT AP I to
resource problem" mapping, so that things carry out various programs so that the
that are considered "urgent” for improvement strategy for creating WCAO can be achieved.
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Case in PT Angkasa Pura I
Validation of the model that has done factor in the realization of PT Angkasa Pura
through 3 mechanisms are: I's vision and mission, which is to become one
a) Efficacy: Achievement of world class of the ten best airports management
airport staff PT Angkasa Pura I (Persero) to companies in Asia.
be able to compete to become one of the best
airports in the world. From the field study conducted by the
b) Efficiency: Research Team at the five airports that were
1. Increasing the capacity and the focus of the study, it can be said that the
competence of HR with a global perspective World Class Airport Officer (WCAO) has
to be able to compete internationally. multi-perception criteria. World Class Airport
2. Adaptive HR capabilities to deal with Officer (WCAO) definitions or criteria are
dynamic external environments. explained as follows:
c) Effectiveness: HR is an important
From the definitions above, the researcher (working in accordance with the rules, policies,
finally concludes that a world-class officer is norms, ethics, social values that apply); (6)
an officer who meets the following criteria: proactive (adaptive to environmental changes,
and responsive and anticipatory in solving
(1) innovative (open to new ideas, processes problems); (7)continuous improvement (work
and work methods to improve work attitude that is not easily satisfied, always
effectiveness); (2) professional (working in wants to make improvements to the
accordance with the duties, responsibilities achievement of performance).
and authorities of the position attached); (3)
collaborative (having the ability to collaborate The next stage, a roadmap was made as a
with other individuals and other work units guide for the Human Capital Directorate of
internally and externally); (4) services oriented PT AP I to carry out various programs so that
(oriented towards superior service to the strategy to create WCAO can be achieved.
stakeholders/customers); (5)having integrity The road map has been compiled as a result
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The Asian Journal of Technology Management Vol. 13 No. 2 (2022): 145-157
of the synthesis of the analysis that has been of FGDs conducted at five airports, and
carried out at a later stage, especially analysis interviews with leaders of the Human Capital
related to internal business analysis, analysis Division. Based on this synthesis, the road
of external environmental conditions, results map is produced in figure 7.
2021-
2020- Take Quantum
off Leap toward
WCAO
2019-
Sustainable
Development
2018- Initial
and Growth
2017-
Scanning
and
Internal
Check-in
Figure 7.
Road Map Human Capital PT AP I
Source:The data was processed by researcher (2017)
The stages are explained as follows: During 2019 it was called the Sustainable
In 2017, it was called the Scanning and Development period, where PT AP 1
Internal Check-in period, where PT AP 1 developed a WCAO competency
developed a re-evaluation program for the improvement program. The programs listed
implementation and management of PT AP are:
I's HC management system. These programs Institutionalization of Human Capital SOP
include: Developed Performance Appraisal based on
Reviewing manpower planning needs KPI and SLA for each job function
Analyzing organic and O / S needs based on Training and coaching in accordance with
tasks, functions, and operational core WCAO's continuous competence
Analyze the impact of the number of Developed Knowledge Management in each
personnel who will retire and the position work unit
Talent mapping Evaluated certification requirements related
Training related to WCAO competencies to the airport management industry
Implement a new remuneration system Socialization and Internalization of SATU
culture
In 2018, it was called Initial and Growth Development of a performance appraisal
period, where PT AP 1 designed various system
programs that support WCAO, such as: Development of Succession Planning
Developing KPI and Service Level
Agreement Business Process Next in 2020 is called the Take-off period,
Training Need Analyses linkage with WCAO where PT AP 1 develop an acceleration
Talent development program in the process of achieving WCAO
Socialization and Internalization of SATU competencies. These programs include:
Culture (advanced) that is important to pursue Conduct HR Audit through the PDCA Cycle
organizational citizenship behavior (Trisia & mechanism
Sakapurnama, 2016) Implementing the Executive Development
Development of Succession Planning Program
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