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SAP Media
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Product
Sales Support
Purpose
The component sales support master data contains functions that enable you to do the following:
Record marketing-related master data on activities, materials and requirements that affect order processing
Record contacts with customers and performance of sales support activities such as mailing activities
Integration
The master data you create in sales support is used to control processing of sales orders. For example, the sales source de ned
in Customizing controls for each order item whether research is generated when an order is entered, whether the sales agent
must be a reader and whether the sales agent or sales source has to be speci ed in the order.
Features
The component sales support contains the following functions:
Sales promotion
Promotional material
Advertising medium
Campaign framework
Sales activity
Standard letters
Evaluations of subscriptions:
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Lifetime analysis
Overviews
Sales activities for business partner (with access to sales activity data)
Sales Promotion
De nition
A sales promotion represents an activity performed within a validity period in order to attract customers for certain
publications . A sales promotion can be restricted to a number of publication dates or to a geographical unit.
Use
You can monitor the success of a sales promotion by specifying planning data and measuring the actual data against it. The
actual data can be updated for the current date ( Refresh actual data button).
The comparison of planned and actual data on the sales promotion screen refers to the following data:
Success rate
Note
You can use the function update sales promotions to update the actual data on a number of sales promotions in background
processing and have the system display the comparison values with the success and return rates.
You can specify the number of actual sales activities manually. If you do this, the system does not determine actual sales
activities. If you specify the actual sales activities manually, you can also calculate actual rates if no sales activities are recorded
in Media Sales and Distribution.
Structure
A sales activity includes the following data:
Header data
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Key of sales promotion, texts, validity period, number of publication dates for a trial or free item, geographical unit for sales
promotion
Planned and actual data: number of sales activities, trial, free and normal subscriptions, number of terminated or canceled
subscriptions, if applicable CO order and costs
Integration
The sales promotion is combined with the sales area and sales source to form a campaign framework (in a validity period). In
this way, the campaign framework determines the sales source used for the sales promotion for each sales area and validity
period.
Note
The sales source de ned in Customizing is speci ed each time you create an order item. It documents the way in which the
order was obtained (e.g. subscription canvassing) and controls functions in order processing that depend on this, e.g.
generation of success research or required entry of the campaign framework or sales agent.
If you want to enhance the maintenance screen for sales activities according to your company's speci c requirements, you can
use a user exit that has been provided for this purpose.
Prerequisites
You want to create a new sales promotion or change an existing one for a publication.
Procedure
1. Choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support Sales
Promotion Create or Change .
4.
b.
If you are creating a sales promotion, you should use a key that is easy to interpret. You can enter an existing
sales promotion as the copying template to create a new one.
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5. Enter the data on the sales promotion as follows:
6.
a. Enter the header data. Specify criteria restricting the validity period, the number of publication dates and the
geographical validity (geographical unit) as applicable.
b. Enter the planning data on the sales promotion on the tab page Campaign pro tability.
c.
To have the system determine the current actual data, choose Refresh actual data .
d. Enter the publications to which this sales promotion applies on the Publication tab page.
e.
If you want to prevent an order being created for a publication with this sales promotion, select the block
indicator for the publication.
f. To record information on the sales promotion as a text, choose Comment and enter the appropriate information.
Result
The sales promotion has been created or changed and can be used to form a campaign framework.
Note
You can delete a sales promotion if it is not assigned to a campaign framework or an order.
Use
You can use this function to create standard letters for a sales promotion for a selection of business partners. You can also have
the system create a sales activity automatically for each selected business partner.
Prerequisites
The following objects are provided for output of standard letters:
Sales promotion
Note
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Features
The standard letter function includes:
Activities
To access the function, choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support
Environment Standard Letter Function For Sales Promotion.
Use
This function enables you to compare two sales promotions in a certain period. You can specify different selection periods for
the two sales promotions.
Features
The function has the following features:
Output of a list containing the following data for each sales promotion:
Planned quantity of trial, free and normal copies for the entire duration of the promotion
Actual quantity of trial, free and normal copies determined in the selection period
Activities
To access the function, choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support
Environment Compare Sales Promotions.
Use
This function can be used to update the actual data on sales promotions and determine the success of sales promotions in
periods of your choice.
Features
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The function has the following features:
Output of the following planned-actual comparison values on the updated sales promotions:
Return rate
Success rate
Terminated
Canceled
CO order
Costs
Activities
To access the function, choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support
Environment Update Sales Promotion.
Use
You can use this function to generate an overview of the sales promotions for geographical units. The number of sales
promotions and of trial and normal order items resulting from these is listed for each sales promotion.
If you do not enter a geographical unit, the system selects all sales promotions that do not have geographical restrictions.
Features
The function has the following features:
Sales promotion, validity period of sales promotion, planned and actual data on: number of sales activities, number of trial
items, number of normal items
Activities
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To access the function, choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support
Environment Promotions in Geo.
Promotional Material
De nition
Promotional material represents a gift awarded by a media company in return for obtaining new subscribers.
Promotional material can also be used as an advertising medium (e.g. pen with the company logo).
Use
Gift
The promotional material used as a gift is speci ed when you create an order item. When you do this, you can choose the gift
the sales agent has requested.
Example
A reader introduces a new subscriber, choosing one of the gifts provided by your company for sales agents in return for
subscription canvassing. You enter the sales agent (reader) and the desired gift in the promotion data on the subscription
item. The function Labels for gifts prints out the shipping label for the gift on the basis of this entry.
Advertising medium
A promotional material that contributes indirectly – not as a gift – to sales support is recorded in the system as an advertising
medium.
Example
Retailers who sell newspapers and magazines produced by your media company are given newsstands that display
advertising logos for your company. These newsstands are assigned to an advertising medium in the system as promotional
material.
Structure
The master record on a promotional material includes the following data:
Header data
Key of promotional material, texts, material group, basic unit of measure, deletion ag, indicator that material is out of stock
Vendor data
Price data
Cost price, future cost price with start date of validity, currency, tax code
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Integration
You can use the environment function Gift labels to print out address labels for shipping gifts.
Prerequisites
You want to create data on a new gift as a promotional material in the system or change data on an existing promotional
material.
The number range for promotional materials must be de ned in Customizing (IMG path: SAP Media Master Data Sales
Support De nition of Number Range for Promotional Material/Gifts ).
Procedure
1. Choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support Promotional
Material Create or Change .
4.
b.
If you are creating , you can determine the key of the promotional material as follows:
System – No entry –
If you are creating , you can also enter the key of an existing promotional material to be used as a copying
template.
Result
The promotional material has been created and can be speci ed as a gift in the sales support data on the order items.
Advertising Medium
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De nition
An advertising medium represents the medium used to bring advertising to sales prospects or new customers.
Use
You can de ne the use of an advertising medium by making the following assignments:
Edition if the advertisement is placed in all issues or the issue if the advertisement only appears on one publication date
Promotional material
You can specify the advertising medium that carried the message that led to a new subscription (e.g. the issue in which an
advertisement was placed) in the promotional data on the order item.
Structure
The master record on an advertising medium includes the following data:
Header data
Product
Prerequisites
You want to reproduce a new advertising medium in the system or edit data on existing ones.
Procedure
1. Choose Logistics → Media Sales and Distribution → Periodical Sales and Distribution → Sales Support → Advertising
Medium → Edit.
Note
You must select an entry or a block before performing the editing function.
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Aim Action
2. Enter the key of the advertising medium, the texts and the
product or publishing material
Note
You can align the data with that in a different client in your own or an external system using the Adjust function under
Utilities in the menu.
Result
You can specify the advertising media in the promotional data on the order items.
Campaign Framework
De nition
The campaign framework reproduces the validity of a sales source (Customizing) in each sales area and validity period. You can
restrict the campaign framework to one sales promotion if you wish. A campaign framework applies to one particular event or
to several events:
Example
Campaign framework CF1 is only intended for the initial introduction of an order item and allows you to award special gifts
for initial introduction of an order. Campaign framework CF2 is intended for restarting an order and changes to the payment
method or delivery type and allows you to award small thankyou gifts.
Use
Customizing
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You de ne the validity area and period of a sales source in a campaign framework . The sales source is de ned in the
Customizing settings for sales support master data. It de nes the way in which new order items come into being (e.g.
subscription canvassing, professional agency services, self-sourcing by the customer etc.).
Each campaign framework controls dependent functions in the order, such as the generation of success research, required
entry of the sales agent or campaign framework and the admissibility and type of the gift.
The de nition of a sales source controls which data is maintained for a campaign framework. The following speci c data and
assignments in the master record for a campaign framework are derived from the de nition of a sales source:
Commission and gifts allowed All data and assignment options possible for gifts and
commission (see above)
No gifts allowed (e.g. "Self-sourcing") None of the assignments and data speci c to gift or commission
recipients
You must assign an advertising medium to the campaign framework if you determine basic campaign framework data that the
advertising medium must be speci ed in the order.
You can restrict the validity area of a campaign framework to one sales promotion.
Note
The validity period of the campaign framework must be in the validity period of the sales promotion.
You can create several different entries for sales support for each subscription order item. For example, additional entries are
required in the following cases:
The subscriber is to be sent a gift when the payment method is changed or a gift transfer is created in the system.
The subscriber is to be sent a gift when an incoming payment is received for the renewal subscription.
If a campaign framework exists for the sales source speci ed in the basic data on an order item, this controls entry of the
further data required. For example, whether or not gifts are allowed depends on the campaign framework. When you create
sales support data on the order item, the system determines the possible campaign frameworks based on the events for which
a campaign framework applies. For example, when creating an order item the only available campaign frameworks are those
intended for the event "Initial introduction".
Structure
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The master record on a campaign framework includes the data listed below. The data is grouped on tab pages on the
maintenance screen. The tab pages Gift and Commission recipient are only displayed if this data is relevant for the campaign
framework according to the sales source .
Contract data :
Gift Table of possible gifts containing the following data for each gift:
Block indicator
Block indicator
Advertising medium Table of possible advertising media containing the following data
on each medium:
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Key of advertising medium
Long text
Block indicator
Initial introduction
Restart
Gift
Transfer
Billing method
Purchase frequency
Delivery type
Other
Prerequisites
You want to create a new campaign framework or change an existing one for a sales source.
The unit of measurement must be de ned in the Customizing settings for units of measurement and entered in the general
control parameters for sales.
IMG path: SAP Media Media Sales and Distribution Periodical Sales and Distribution Sales Order General Settings
Sales Document Control Maintain General Control Parameters .
IMG path: SAP Media Master Data Sales Support De ne Sales Sources.
The gifts and advertising media that you want to assign to the campaign framework must be created in the work area
sales support .
The commission recipients (or WBZ companies (Germany only)) that you want to assign to the campaign framework
must be created in the work area business partner master data . You should also have created the service companies
and the employment relationships of commission recipients (to service companies).
Procedure
1. Choose the following menu path depending on the work area:
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Sales support master data Choose Logistics Media Sales and Distribution
Periodical Sales and Distribution Sales Support
Campaign Framework Create or Change .
4.
When creating , you can specify an existing campaign framework to be used as a template. To do this, enter the data on
the desired template in the Template frame or use the search utility on any eld in the Template frame. You can specify
search criteria to have the system list all the campaign frameworks that might apply and then choose the desired
template from the list.
If changing , you can also use the search utility on any eld in the initial data. The system creates a list of the campaign
frameworks that match your search criteria and you can call up the campaign framework for processing from this list.
a. Enter the sales area (sales organization, distribution channel and division).
c. If you want to restrict the campaign framework to one sales promotion, enter the sales promotion.
6.
Note
If the Customizing settings for the sales source are such that you do not need to assign gifts or commission recipients, the
system hides these tab pages.
Aim Action
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and must not exceed a month. Alternately, you can also
specify the unit of measurement "Number of deliveries".
(This unit must be de ned in the Customizing settings for
units of measurement and entered in the general control
parameters for sales.)
Since gifts for initial introductions are usually of greater value than
gifts for other events, e.g. change of payment method, you should
de ne campaign frameworks (with gifts) for initial introductions
exclusively for this event.
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1. Save the data.
Use
You can use this function to display an overview of the orders for each gift.
Features
The function has the following features:
Selection of orders
Sales promotion, gift, sales agent, valid from date, sold-to party, order number and item, additional payment amount.
Activities
To access the function, choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support
Environment Orders for Gift.
Use
You can use this function to print out labels for gift recipients.
Integration
Once the labels have been printed out, the system updates the order and enters the system date as the completion date for
gift shipping.
You can release orders for which gift labels have already been printed for repeated printing by selecting the Repeat printing
indicator (on the selection screen). If you do this, the function also selects order items that already have a completion date.
Prerequisites
The order items for which gift labels are printed have the following characteristics:
No shipping block
Features
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The function has the following features:
Selection of recipients
Activities
To access the function, choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support
Environment Gift Labels.
Sales Activity
De nition
A sales activity reproduces the contact between a publishing employee (sales area) and a business partner according to a sales
source and a sales activity type.
Use
You record the date and time (required entries) of each sales activity you record in the system. You can also classify the sales
activity using keys de ned in Customizing (e.g. outcome, status) and use this information to monitor its progress.
You can specify the sales activity that led to an order item in the promotion data on that order item. The link between the sales
activity and the order enables you to evaluate the success of sales activities.
Sales activities can either be created manually or generated automatically using the standard letter function.
You can maintain a comment of any length for each sales activity; the rst three lines of this comment are then displayed on the
maintenance screen.
Structure
A sales activity includes the following data:
Header data
Business partner, business partner role, sales activity date, sales activity time, user name
Reference to organization
Comment
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Prerequisites
You want to create a new sales activity for a business partner or maintain data (e.g. the classi cation) on an existing sales
activity. The existing sales activity can have been created manually or automatically using the standard letter function.
The keys for classifying sales activities and the number range for sales activities must be maintained in the Customizing
settings for sales support.
Procedure
1. Choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support Sales Activity
Create or Change .
4.
b.
System – No entry –
If you are creating , you can enter the key of an existing sales activity to be used as a copying template.
Result
You can specify the sales activity in the order and evaluate it according to its classi cation.
Use
You can use this function to generate an overview of the sales activities in the system. Selection can be restricted by business
partner key, business partner role, sales activity date and further sales activity attributes.
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Features
The function has the following features:
Activities
To access the function, choose Logistics Media Sales and Distribution Periodical Sales and Distribution Sales Support
Environment BP Sales Activities.
You can also access the function from the initial screen for sales activity maintenance by choosing the menu path Goto List
BP sales activities.
Use
The functions for subscription evaluation provide you with support in obtaining sales gures as a basis for decision-making in
your promotional activities.
Integration
All subscription evaluations can also be accessed under Environment in the menu of the Media Information System.
Features
The following subscription evaluations are available in the work area of promotion:
Comparison of normal and free subscriptions Total sales orders on two key dates with the corresponding changes
Comparison of live subscriptions Total sales orders on two key dates with the corresponding changes
to live subscriptions
Display transactions affecting live subscriptions Data on transactions affecting live subscriptions in an analysis
period
Comparison of transactions affecting live subscriptions Data on transactions affecting live subscriptions in two analysis
periods with the corresponding changes
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Additional function: Creating or deleting a geographical hierarchy variant for statistics
You can use geographical hierarchy variants to evaluate the orders on hand by geographical structures. You can use the
geographical hierarchy variant as follows:
To evaluate the development of the orders on hand over time in a geographical area
To compare orders on hand at a certain time for a number of geographical hierarchy variants.
Activities
To access the subscription evaluation functions, choose Logistics → Media Sales and Distribution → Periodical Sales and
Distribution → Sales Support → Environment → Evalns- Subscription → <evaluation function>.
Note
The documentation on SAP Media Sales and Advertising North America Extension is also available as a PDF for you to
download in the SAP Service Marketplace under service.sap.com/media SAP for Media in Detail Newspaper &
Magazine Publishers .
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