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Module Overview
The Microsoft Dynamics® AX Sales Management module provides the tools to
analyze and report on sales, quotations, and sales force activities. This lets you
achieve opportunity management, pipeline analysis, and sales forecasts measured
against sales targets. It also provides activity-level analysis.
Management statistics are based on queries. The standard queries are based on
the following information:
• Sales orders
• Customer invoice journal
• Campaign
• Customer invoice lines
• Quotations
• Call list group
However, management statistics can be set up for many more records in the
system.
Objectives
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Sales and Marketing In Microsoft Dynamics® AX 2012
Scenario
An experienced software consultant is implementing the Microsoft Dynamics AX
Sales Management module. It is the consultant's responsibility to create and
maintain sales units/teams and sales targets for customers in addition to using the
management statistics available in Microsoft Dynamics AX to monitor the ongoing
sales process. The consultant will monitor the following:
• Sales activities
• Expected turnover
• Defined sales targets
• Amount of activities per quotation
• A complete list of all sales activities
• Turnover for prospects
• Geographical area
• Customer size
• Customer type
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Module 3: Sales Management
To view sales units, click Sales and Marketing > Setup > Sales management >
Sales unit/team.
Before you create a new sales unit, decide whether you will create a line, matrix, or
project organization and select the relevant display by filtering the Sales
unit/team form.
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To create the new sales unit follow these steps:
1. Click Sales and Marketing > Setup > Sales management > Sales
unit/team.
2. Click New to create a new sales unit.
3. In the Sales unit field, type a name for the sales unit.
4. In the Parent ID field, select the appropriate parent sales unit, if
applicable, from the list.
5. In the Description field, type a description of the sales unit.
6. Select the Active option to enable the sales unit.
7. Close the form.
Note: Click the General tab to enter the Organization type. Once the sales
unit is created, use the Show field to view a specific organization type.
1. Click Sales and Marketing > Setup > Sales management > Sales
unit/team.
2. Click New to create a new sales unit.
3. Type “Large Customers” in the Sales unit and “Large Customer
Accounts” in the Description field.
4. Select the Active option to enable the sales unit.
5. Close the form.
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Module 3: Sales Management
Staffing the Sales Unit - Using the Sales Unit Designer
After a sales unit is created, attach the sales personnel to the sales unit and
designate a manager to the sales unit. Do this by opening the Sales unit designer
form by clicking Sales unit designer on the Sales unit/team form (Click Sales
and Marketing > Setup > Sales management > Sales unit/team > Sales unit
designer.)
The Sales unit designer form consists of two areas, the Sales unit to the left and
the Employee list to the right side. Note that the button area is positioned on the
left side of the form.
The Sales unit area shows the sales unit selected when Sales unit designer was
clicked. The Employee area lists all the employees in Microsoft Dynamics AX.
To attach an employee to a sales unit, drag the employee from the Employee area
to the Sales unit area. A black line appears in the Sales unit area that displays
where the employee will be inserted.
You cannot drag an employee back to the employee area. If you want to remove
an employee from the sales unit, click Delete on the left.
Designate a Manager
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Attach Secondary Members
If the employee is already a member of a sales unit, you can still attach the
employee to another sales unit. However, that relation is secondary. You are
prompted by a dialog box stating the employee is already a member of another
sales unit. The dialog box asks whether you want to add the employee as a
secondary member. The employee's primary relation is the first sales unit to which
the employee belongs.
Use the Setup tab to view data about the sales unit. The fields on the tab are for
information only and cannot be edited.
This demonstration shows the process for staffing the sales unit/team.
Your company decides to track sales to large accounts. Specific employees will be
a part of this Large Accounts sales unit/team. It is your job to staff the Large
Accounts sales unit/team.
1. Click Sales and Marketing > Setup > Sales management > Sales
unit/team.
2. Click the Large Customer Accounts record in the Sales unit/team
form.
3. Click Sales unit designer to open the Sales unit designer form.
4. Drag Daniel Roth, Daniel Durrer, and Arnie Mondloch to the Large
Accounts sales unit. To filter in the employee list, select an employee
and then press CTRL+G on your keyboard. This allows you to filter by
Personnel number, Worker name, and Title.
5. Click Daniel Roth in the Sales unit area of the Sales unit designer
form, and then click the Set sales unit manager icon.
6. Close the Sales unit designer form.
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Module 3: Sales Management
Sales Targets
Sales Management requires a set of predefined targets to measure sales
achievements against, sales targets. The Sales and Marketing module lets you
define the sales targets for sales personnel.
The designation of sales targets uses a bottom-up approach, where the sales
target for each salesperson is set up. The sales target for the whole sales unit is the
sum of all members' sales targets. Sales targets are defined for periods defined by
the company. This forms the basis for graphic charts and reporting of actual sales
or quotations compared with sales targets for people or groups. A sales target is a
sales goal for the individual salesperson and for the sales unit in total.
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Procedure: Generate Periods
After you set up periods for your organization, use the Generate periods form to
generate periods for a new period type or to create a new interval for an existing
period code.
Note: Periods always start at the beginning of a period unit, such as the
start of a week or month.
6. Type a number in the Length of period field. The entry made in this
field creates the entered number of unit periods. For example, an
entry of 12 in this field together with Month as the unit creates 12
months.
7. Click OK to generate the periods or Cancel to go back to the Periods
form.
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Module 3: Sales Management
Procedure: View Period Transactions and Split Periods
The values entered in the Sales target form can be considered the sales unit and
the sales personnel key financial indicators. The Sales target form has a tree view
area to the left of the form where you can select the sales unit or salesperson to
view and set sales targets. The right side of the form contains information about
the individual sales personnel.
1. Click Sales and Marketing > Periodic > Sales management > Sales
target.
2. In the Sales target form, expand a Sales unit and select an
employee. Highlight a record in the Overview tab, and select File >
New to create a new record.
3. Enter a Date and an Amount.
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4. Click Period view to display the sales targets and the actual sales per
period for the active employee or sales unit.
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Module 3: Sales Management
Scenario: The Global Trade & Manufacturing Company has a new sales team that
handles special projects for the City Power & Light company. You decide to call
your team Special Projects.
Julie Funderburk, David Johnson, and David Simpson are appointed to the team.
Julie is appointed sales manager for this team but everybody has the same sales
targets for the three month project. Your monthly targets are as follows:
• October - $5,000
• November - $7,500
• December - $17,500
Challenge Yourself
Create the sales unit, add the employees to the unit, designate the manager, and
enter sales targets for the project.
1. Click the Sales unit/team form by following the menu path Sales
and marketing > Setup > Sales management > Sales unit/team.
2. Create the sales unit Special Projects.
3. Add the appropriate employees, and designate the manager.
4. Open the Sales target form by following the menu path Sales and
marketing > Periodic > Sales management > Sales target.
5. Enter the monthly sales targets for 2006.
Step by Step
Step-by-Step Instructions
1. Click Sales and marketing > Setup > Sales management > Sales
unit/team.
2. Click New to create a new record.
3. In the Sales unit field, type “Special Projects”.
4. In the Description field, type “Team for special projects”.
5. Select the Active option.
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6. Click Sales unit designer. Make sure Special Projects is selected when
you do this.
7. Drag Julia Funderburk, David Johnson, and David Simpson to the
Sales unit side of the form.
8. When you drag the workers in step 7, you will receive a dialog box
giving you information about the worker. Click Yes in the dialog box
for each worker.
9. Click Julia Funderburk, and then click the Set sales unit manager
icon in the Sales unit area.
10. Close the form.
1. Click Sales and marketing > Periodic > Sales management > Sales
target.
2. Double-click the Special Projects sales unit, and then click Julia
Funderburk.
3. Click in the white space of the Overview tab, and then click File >
New to create a new record.
4. In the Date field, enter 10/1/2006.
5. In the Amount field, enter 5000.
6. Repeat steps 2 - 5 for the remaining months by using the data in the
scenario.
7. Double-click the Special Projects sales unit, and then click David
Johnson.
8. Click in the white space of the Overview tab, and then click File >
New to create a new record.
9. In the Date field, enter 10/1/2006.
10. In the Amount field, enter 5000.
11. Repeat steps 7- 10 for the remaining months using the data in the
scenario.
12. Double-click the Special Projects sales unit, and then click David
Simpson.
13. Click in the white space of the Overview tab, and then click File >
New to create a new record.
14. In the Date field, enter 10/1/2006.
15. In the Amount field, enter 5000.
16. Repeat steps 12- 15 for the remaining months using the data in the
scenario.
17. Close the form.
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Module 3: Sales Management
Management Statistics
The main purpose of Microsoft Dynamics AX management statistics is to help
executives, sales managers, and sales personnel monitor the ongoing sales
process. However, management statistics is not limited to data that is entered in
the Sales and Marketing module. Management statistics presents data available
from Microsoft Dynamics AX as a graphic overview.
Management statistic records are available only to the person who created the
records. So your management statistics are not available to other users. You only
have access to your management statistic records. This gives you a better
overview of your data analysis work. This also provides for more security because
the data available to users can vary widely across the company.
To generate graphs for management statistics, define the tables and the graphs as
follows:
1. Click Sales and Marketing > Setup > Sales management > Query
administration.
2. Click Create default data to populate the Query administration
form for the first time. The tables, allowed fields, and allowed
methods are created from the default data. To generate a graph for
data that is not part of the default data, manually create the query
administration record and select the desired table, allowed fields, and
allowed methods.
3. Click Allowed fields to view the fields that are set up for graphing. If
the field that you want to use is not defined, you can add it manually
by clicking New.
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4. Click Allowed methods to view the methods that are set up for
graphing. If the method that you want to use is not defined, you can
add it manually by clicking New.
The Sales representative field name and the Sales unit field name are used for
the query definition on the Management statistics form. For example, suppose
the base table of a graph is the SalesTable and the Sales representative field
name is set to SalesResponsible. When a graph is generated from the
Management statistics form, the data displayed on the graph will only show the
sales orders for which the specified sales representative was responsible.
The Management statistics form lets the user search criteria for sales and create
a graphical view of the information. To create a graph using sales statistics follow
these steps:
1. Click Sales and marketing > Periodic > Sales management >
Management statistics.
2. Click New to create a new record.
3. Enter the Version.
4. Click the General tab.
5. In the Criteria field group, select the options desired. Note that the
options to the right side of the Criteria field change as different
options are selected.
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Module 3: Sales Management
6. In the Category field, select from the list. Notice that the options in
the Views field change, depending on the category selection.
7. Make your desired selections for the remaining fields: From date, To
Date, X axis, Unit, and Length of period.
8. Create queries for the graph by either importing the default queries
using Functions or by creating your own using Queries.
9. Click Calculate. Leave All and Keep intervals selected. The All check
box indicates that the graph runs against all the default queries. The
Keep intervals check box lets you keep the intervals that you created
at some point in the past. Recalculating the data with Keep intervals
selected recalculates the data and puts the new data in the previously
created intervals.
10. Click Graph. A graph is displayed for the data parameters that you
have specified.
Note: Click Data editor to view the data that will be used for the graph.
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Category Selections
After Sales and quotations are selected as the Category, the following Views are
available:
• Order vs. target: Use the Order vs. target view for actual sales
compared with the sales targets. It shows the accumulated amount of
invoiced sales orders and not invoiced sales orders compared to sales
target. The Order vs. target functionality is limited to periods in full
months and based on these queries:
a. Data extracted from the sales target table.
b. Data from the sales table of type invoiced. The actual values are
from the underlying invoice table to make sure that data is fully
invoiced.
c. Data from the sales table which are still open.
The filter depends on the date interval and selections on the
employee or sales unit. The filter is limited to the date and the
employee limitations where the date is the invoice date for query
two and the created date for query three and the employee is
limited on the Sales responsible field. Selection of organizations
is limited on the Sales unit field.
• Possibility vs. target: Use the Possibility vs. target view for a
forecast of the sales opportunities compared to the sales targets. It
shows the accumulated amount of invoiced sales orders, non-
invoiced sales orders, and project revenue compared to sales targets.
It also shows the total of all quotation dollars. The Possibility vs. target
functionality is limited to periods in full months and based on these
queries:
a. Data extracted from the sales target table.
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b. Data from the sales table of type invoiced. The actual values are
from the underlying invoice table to make sure that data is fully
invoiced.
c. Records from the sales table which are still open.
d. Records from the quotation table which are in process.
The filter depends on the date interval and selections on the
employee or sales unit. The filter is limited to the date and the
employee limitations where the date is the invoice date for query
two and the created date for query three and four and the
employee is limited on the Sales responsible field. Selection of
organizations is limited on the Sales unit field.
• Purchase frequency: Use this graph to monitor purchase frequencies
for customers. The Purchase frequency functionality is based on two
queries: one on the sales order table limited to invoiced orders and
one on the quotation table limited to quotations that are in process.
The filter is limited to date and employee limitations where the date is
the invoice date for query one and the created date for query two.
The employee is limited on the Sales responsible field. Selection of
organizations is limited on the Sales unit field.
• Quotation Status: Use this graph to monitor statuses of sales
quotations.
• Sales responsible: Use this graph to see the worker responsible for
specific sales in the organization.
• Sales Unit: Use this graph to compare and contrast sales unit
productivity.
Transaction Log
After Transaction log is selected as the Category, the following Views are
available:
• New transactions: Use the New transactions view for all Sales and
Marketing objects that are created in the selected period.
• Transaction updates: Use the Transaction update view for all Sales
and Marketing objects updated in the selected period.
• All transactions: Use the All transactions view for all Sales and
Marketing objects that are created or updated in the selected period.
• Activity types: Use the Activity types view as an activity-level
report. It shows all Sales and Marketing activities modified for the
selected salesperson or sales unit in the selected period.
• Transaction deletes: Use the Transaction deletes view for all Sales
and Marketing objects deleted in the selected period.
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Prospect
After Prospect is selected as the Category, the following Views are available:
• Customer top ten: Use this graph to view the top 10 business
relations. The Customer top ten functionality is based on the sales
table (invoiced sales orders) with associated lines and invoice line
journal. It limits the number of found invoiced customers to 10 based
on the 10 highest of the selected data.
• New prospects: Use this graph to view the number of new prospects
obtained in the selected period. You can view only new customers
and vendors or view other prospect types. The other prospects refer
to all other prospects types set up in the Prospects form. The New
prospects functionality is based on three queries with only a count
and average option that is based on the custTable, vendTable, and
smmBusRelTable.
• Recently invoiced: Use this graph to monitor the recently invoiced
values in addition to which customer has made a purchase in the
defined period. The Recently invoiced functionality is based on the
invoiced date as presented on the custInvoiceJour table, finding the
10 most recently invoiced sales orders. You can select the type of data
that is required in return.
• Specific customer: Select a business relation in the Customer
account field to see the total invoiced amount for that customer in
the defined period. The Specific customer functionality focuses on the
custInvoiceJour as attached to the SalesTable. The interval is a date
interval. The default returned value is the revenue excluding tax.
Products
After Products is selected as the Category, the following Views are available:
• Item top ten: Use this graph to view the 10 most purchased items in
a defined period. The Item top ten functionality is based on the
CustInvoiceTrans table grouping by ItemId. The results are the 10
most highly rated of requested data.
• Item group top ten: Use this graph to view the top 10 most
purchased item groups in a defined period. The Item group top ten
functionality is based on the CustInvoiceTrans table grouping by item
group and from the resulting recordset returns the 10 most highly
rated requested data.
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Module 3: Sales Management
Campaign
After Campaigns is selected as the Category, the following Views are available:
• Campaign ROI: Use this graph to view the invoiced sales order
amount minus direct cost for the campaigns in a defined period. The
Campaign ROI functionality depends on an active project license key
and depends completely on the methods supplied by the project
team in relation to income and expense on the different project
income and expense types. The query is based on the campaign table
where a project ID is mandatory. You can return values on hour, cost,
revenue, and items limited by a date interval which incorporates work
in process (WIP).
• Campaign response frequency: Use this graph to view the response
frequency for the campaigns in a defined period. The Campaign
response frequency is based on a query that uses the campaign and
campaign selection tables where two sets of records are extracted: the
total responded and the total number of targets.
Telemarketing
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• Sales and quotations value: Select the call list for which you want to
display the sales statistics from the list in the Call List ID field. Each
column in the graph represents a different call status. The Sales and
quotation value functionality is based on two queries: one based on
the quotation table and one on the sales order table. Both focus on
records where there is a value in the Call list Id field and present total
revenue excluding tax.
The following steps detail how to create a query for management statistics.
Note: The query name must be entered before you select the primary table
name.
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Module 3: Sales Management
7. Select the Date field that is used for retrieving records to display in
the graph. If the Created Date field is selected, when the graph runs
the records that the graph displays it will have a created date value
that is in the range entered in the From date and To date fields on
the General tab of the Management statistics form. This is optional.
8. Select how the data is grouped in the X axis field.
9. To additionally define the query, click Select on the Queries form.
This opens the Inquiry form. You can enter additional query
information such as quotations with a due date in a specified date
range.
10. Close the Queries form.
When the Graph button is selected, a graph is displayed that shows the selected
elements. There are several options available for editing with the graphical display
and the graph's layout and appearance. These options are found in the form's
toolbar. Most of these options are familiar Microsoft® Windows® type options.
Some options include the following:
• Chart Select: Changes how the graph is displayed. For example, this
may be a pie graph or bar chart.
• Palette Select: Changes the colors of the graph.
• Rotated view: Rotates the view of the graph.
• Dimensions: Changes dimensions on the graph.
• Cluster: Clusters the data on the graph.
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Demonstration: Creating a Management Statistics Graph
This demonstration shows the process for creating a management statistics graph.
It is your job to create a graph displaying sales quotations for sales unit 10.
1. Click Sales and marketing > Periodic > Sales management >
Management statistics.
2. Click New to create a new record.
3. In the Version field, type "Prognosis".
4. Click the General tab.
5. Select Sales unit for the Criteria field.
6. Expand the 100 Sales unit.
7. Select 10 for the Sales unit field.
8. Leave the Category as Sales and quotations.
9. Select Other in field X Axis and Quotation status for the Views.
10. Click Functions, and select Import default query and Close the
Infolog.
11. Click Calculate. This opens the Select query for Calculation form.
12. Click OK.
13. Click Date Editor to view the data. This is optional.
14. Click Graph on the Management statistics form. This opens the
Select query for showing on graph form.
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15. Click OK. The Graph form opens with graphs that resemble the
following:
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Note that if you hold the pointer over a bar on the graph, it will show the exact
value of the data.
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Module 3: Sales Management
Module Review
Module Review and Takeaways
With the Sales Management module, you can create and maintain sales
organizations in the Microsoft Dynamics AX system. Features in the system enable
users to display a graphical representation of sales information and use tools to
analyze sales statistics. These statistics are very important to managers as they
provide the historical information needed to help the managers make decisions
about future sales efforts.
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( ) Before you set up periods for your organization, use the Generate
periods form to generate period types.
3. What set of predefined targets does Sales Management require you to have
to measure sales achievements against?
( ) Sales goals
( ) Sales budgets
( ) Periods
( ) Sales units
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4. What is the main purpose of Microsoft Dynamics AX management statistics?
( ) Report overview
( ) Word document
( ) Graphical overview
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( ) Before you set up periods for your organization, use the Generate
periods form to generate period types.
3. What set of predefined targets does Sales Management require you to have
to measure sales achievements against?
( ) Sales goals
( ) Periods
( ) Sales units
(√) Provide help for executives, sales managers, and sales personnel to
monitor the ongoing sales process.
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Module 3: Sales Management
5. What overview of sales data does management statistics provide?
( ) Report overview
( ) Word document
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