The Best Creative Brief Template For Video Creatives (Free Template)

06/09/2022, 11:16 The Best Creative Brief Template For Video Creatives [Free Template]
DEVELOPMENT PRODUCING
The Best Creative Brief Template

For Video Agencies [Free
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By AJ Unitas on July 13, 2017
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ou need a killer creative brief in order to get new clients. But figuring out what
Y to say and how much is often as tricky as producing your final product. In this
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post, we break down what to include, what to leave out, and give you the best
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creative brief template download.
TA B L E O F C O N T E N T S
01 Overview
02 Objectives
03 Target audience
04 Assessing the competition

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https://www.studiobinder.com/blog/best-creative-brief-template-video-agencies-free-download/ 1/20
05 Have a Clear Message
06 Know Your Tone
07 Visuals
08 Scheduling
09 Budget 80
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10 Dates and deadlines 36
11 Stray Observations
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WHY A CREATIVE BRIEF

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Why a creative brief template?
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As any animated character from Schoolhouse Rock will tell you, “Knowledge is
power.” Before your clients spend a dime, you have to show them you know not only
what you want to do, but also your client’s needs.
At its heart, a creative brief gives your client a clear picture about your project and what
you hope to accomplish if all goes well. While it’s easy to get bogged down in the details,
a creative brief template download provides all the fields you should fill out before the
big pitch meeting. We based our creative brief template on Google’s, but modified it for
a video agency.
THE BEST TEMPLATE
So what goes into a creative brief template

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download?
download?
While you should always modify our creative brief template download to your needs,
most comprise the same information.
Before we start, add your client contact information on the cover of your creative brief
template download. Hyperlink wherever you can to make contact easy. It’s often a good
idea to keep all of your contacts in one database as you spin off creative briefs.
By using a CRM, or software like StudioBinder, you can easily store your contacts in one 80
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safe, searchable place. If you haven't already, download our free creative brief template
above to follow along. 36
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VIDEO AGENCY AND CREATIVE BRIEFS
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1. Overview
Your overview provides the ‘big picture’ for your client on your creative brief template
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download. Here you would mention any previous campaigns you’ve worked on that
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capture a similar tone (or not!).
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Creative 0
brief overview
When it comes to the overview, keep it broad. The best creative brief samples show that
you should save the specifics for the later sections.
TEMPLATE PURPOSE
2. Objectives
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While your overview is grand and wide-sweeping, your objectives should be concrete
and attainable. Here you would list the metrics to track successful your campaign is. 36
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The Best Creative Brief Template For Video Agencies [Free Download] - Section 2 - Objectives
Will your campaign sell more products? Change a brand’s image? Promote sign ups?
Introduce the company to the general public?
Your objective details the strategy behind your video.
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KNOW DEMOGRAPHICS
3. Target audience
Know the product’s audience cold.
You should include demographic information (gender, age, education, ethnicity, income
level) and how buyers use and feel about the brand you’re working with.
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Creative Brief Template - Target audience
It’s always good to have one trend identified in your creative briefs. On our creative
brief template download, we’ve allocated space where you can point out something your
client may not have noticed.
Perhaps your client’s product skews heavy towards men of all ages, but also has traction
with women over 60. I have no idea what product this is, but insights like these are ripe
for pointing out and exploiting in your approach to the client.
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STAY AHEAD OF THE
4. Assessing the competition

What makes your clients so special? What makes them exactly the same as every other
company in their world?
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Best Creative Brief Template

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When comparing your client to the rest of the marketplace, be sure to also compare
what the competitor’s commercials look like as well. 0
STUDY CREATIVE BRIEF EXAMPLES
It’s always a great idea to review creative brief examples. Try to find a creative brief
example that matches the scope and size of your own creative brief.
Our creative brief template download was modeled for video production agencies. But
feel free to adapt it for you own needs.
MISSION STATEMENT
5. Have a clear message

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The Best Creative Brief Template For Video Agencies [Free Download] - Section 5 - Message
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The best creative brief ever should have a clear, powerful message.
But this isn’t the same as a product’s benefit. 0
While your product may be the tastiest snack ever, the message on your creative brief 12
template would more likely be, ‘This snack brings people together.’
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Your message doesn’t have to hammered down to a sentence--you can just as easily
feature scenes revolving around a loose theme.
CREATIVE BRIEF PLANNING
6. Know the tone

What type of story are you going to spin around your client? Is this going to be a funny
commercial? Musical?
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Establish Tone
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Your tone should fit the message. In order to establish a great tone, you should first 17
understand your client’s brand memory and personality.
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Would you expect the creative briefs for your client to feature mostly humorous bits?
Then you may want to think about that.
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If your client is traditionally known as a family company, you can always pivot the tone
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of your creative brief that way you reinvigorate a brand.
CREATIVE BRIEF EXAMPLES
7. Visuals
Ever heard of a mood board?
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Shares 36 17 0 12Mood Board Visuals0
A mood board is nothing more than a collage of images that shows the look of your
project. For the ‘Visuals’ section of your creative brief template, feel free to post a mood
board along with some storyboard slides.
With storyboard software popping up left and right, it’s easy to create a professional
storyboard and/or shot list for your creative brief template. In StudioBinder, you can
easily create a storyboard, shot list, and mood board while making a shooting schedule
at the same time.
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THE BEST CREATIVE BRIEF TEMPLATE FOR VIDEO AGENCIES

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8. Scheduling
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The scheduling section of your creative brief template sample is where you roughly
sketch out the road ahead. It’s important to note that the scheduling section includes
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numbers, not just dates.
Scheduling the brief
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Take this creative brief example. Say your creative brief’s goal is to ideate three
campaigns for your client. In addition to the dates, you would also have to provide how
many of the three would be available at each step.
You’ll also want to reference your shooting schedule. You create one using a template,
or software. By using StudioBinder, you can easily break down your script into a shoot
list and then shot lists.
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R E L AT E D P O S T S 17
Make a Shareable Commercial →
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Make a Shooting Schedule →
Make an Explainer Video → 12
FISCAL PLANNING
9. Budget
Determine your rates and the costs associated with the timeframe for your game plan.
Use a script breakdown to estimate your budget.
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Fiscal responsibility
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Always go higher than expected, so you can scale back. But don’t get too crazy. Most 0
creative brief examples break the budget into labor, equipment, and other extraneous
needs. 12
BEST CREATIVE BRIEF TEMPLATES
10. Dates and deadlines
An extension of ‘Scheduling,’ this section was added to our creative brief template
specifically for video production.
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Dates and deadlines
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Broken down into Pre-Production, Production, and Post, we’ve highlighted some major
dates and milestones your client needs to know.
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While most creative brief samples don’t include this section, we feel that being able to
view your schedule at a glance streamlines the entire process.
PLAN EXTRAS
11. Stray observations
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What else might you need?
Here’s a creative brief example / hypothetical / situation / just listen up.
Say you're making a commercial that will shot entirely underwater. That’s the condition
your weird client has stipulated. 80
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In that case, you would probably want to include more information about how to shoot
underwater. Will you need special cameras? Safety personnel? 36
Whatever the situation, use this part of the creative brief template to communicate any 17
minute details specific to your production.
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NOW WHAT?
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What comes after a creative brief template? 0

After you send out your creative brief, you'll want to start storyboarding out your video
concept for the pitch meeting.
While the creative brief is more or less the summary, the pitch meeting is your time to
perform and showcase the creative minds at your video agency. Having a storyboard
slideshow run alongside your preliminary script presents your vision more clearly to
clients.
It gives them a clear idea of what doing business with you will look like.
While there's tons of storyboarding software out there, StudioBinder allows you to
create storyboards which can easily be sent to clients as a report or slideshow.
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Introducing Storyboard Template Builder - Slideshow for Clients
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R E L AT E D P O S T S 0
Best Storyboard Template →
Pitch a Video Concept →
Storyboard Builder →
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FREE Download: Creative Brief Template
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Top Mood Boards for 2019 12
While you know all the information you need, it’s important to keep your writing on the 0
creative brief template PDF short and sweet. Your creative brief template should simply
and concisely state the facts and locations and dates.
Now for a little fun. Part of the process of creating a brief, is knowing how to use mood
boards. In our next post, check out the top mood board apps for 2019.
Up Next: Top Mood Boards of 2019 →
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Project management for video creatives. Tasks, file sharing,

calendars and more.
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Manage video production timelines, tasks, storyboards, shot lists, breakdowns, call sheets. Made for
video creatives, new media and film.
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AJ Unitas
AJ Unitas is a Baltimore native turned Los Angeles wanderer. He enjoys good
movies, hates the bad ones, and drinks water regularly. If you'd like to contact him,
please don't!
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06/09/2022, 11:16 The Best Creative Brief Template For Video Creatives [Free Template]

The Best Creative Brief Template

04 Assessing the competition

05 Have a Clear Message

06 Know Your Tone

10 Dates and deadlines 36

WHY A CREATIVE BRIEF

THE BEST TEMPLATE

So what goes into a creative brief template

Your objective details the strategy behind your video.

4. Assessing the competition

Best Creative Brief Template

STUDY CREATIVE BRIEF EXAMPLES

5. Have a clear message

But this isn’t the same as a product’s benefit. 0

CREATIVE BRIEF PLANNING

6. Know the tone

CREATIVE BRIEF EXAMPLES

THE BEST CREATIVE BRIEF TEMPLATE FOR VIDEO AGENCIES

Scheduling the brief

Make an Explainer Video → 12

BEST CREATIVE BRIEF TEMPLATES

10. Dates and deadlines

11. Stray observations

What else might you need?

Here’s a creative brief example / hypothetical / situation / just listen up.

What comes after a creative brief template? 0

Pitch a Video Concept →

FREE Download: Creative Brief Template

DOWNLOAD THE TEMPLATE

Top Mood Boards for 2019 12

Up Next: Top Mood Boards of 2019 →

Project management for video creatives. Tasks, file sharing,

ABOUT FEATURED BLOG POSTS

LEARN MORE COMPARE

FREE MASTER CLASSES 12

Design + Code by Leanometry Inc

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