MKTG 11th Edition Lamb Test Bank

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MKTG 11th Edition Lamb Test Bank

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Chapter 01: An Overview of Marketing

1. A market-oriented organization believes that the social and economic justification for an organization's existence is the
satisfaction of customer wants and needs while meeting organizational objectives.
a. True
b. False
ANSWER: True

2. A market-oriented organization focuses on making products identical to its competitors' offerings.

a. True
b. False
ANSWER: False

3. Marketing career opportunities do not exist in nonbusiness organizations.

a. True
b. False
ANSWER: False

4. A local grocer groups his customers into specific groups based on what products they buy and when they buy them. The
grocer then schedules shipments of specific items based on these customer segments and offers different kinds of
promotions to different customer groups. This is an example of customer relationship management.
a. True
b. False
ANSWER: True

5. The sales orientation extends the marketing concept by acknowledging that some products that customers want may not
really be in their best interests or the best interests of society as a whole.
a. True
b. False
ANSWER: False

6. In the context of marketing, an exchange refers to people giving up something in order to receive something else they
would rather have.
a. True
b. False
ANSWER: True

7. Relationship marketing assumes that many consumers and business customers prefer to switch continually among
different organizations rather than continue relationship with just one provider.
a. True
b. False
ANSWER: False

8. Teamwork entails collaborative efforts of people to accomplish common objectives.

a. True
b. False
ANSWER: True

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Name: Class: Date:

Chapter 01: An Overview of Marketing

9. A production-oriented firm focuses on satisfying customer wants and needs.
a. True
b. False
ANSWER: False

10. A market-oriented organization targets its products at "everybody" or "the average customer."
a. True
b. False
ANSWER: False

11. Which of the following is a sales-oriented organization?

a. Fournotts Corp., which produces what the company management thinks it can produce best
b. Magnira Corp., which understands the needs and wants of the marketplace
c. Fillets Inc., which believes that aggressive promotion techniques can result in high sales
d. Laelle Inc., which believes that a sale is based on a customer's decision to purchase a product
ANSWER: c

12. In the context of marketing, which of the following statements is true of nonprofit organizations?
a. They market tangible products.
b. They aim to maximize market share and investment returns.
c. They make use of extensive advertising and promotional activities.
d. They exist to achieve goals other than business-related goals.
ANSWER: d

13. In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm?
a. It carefully identifies market segments.
b. It extensively uses relationship marketing strategies.
c. It extensively uses personal selling and advertising.
d. It increases sales by creating customer value and satisfaction.
ANSWER: c

14. Which of the following statements is true of market-oriented firms?

a. They focus on their internal capabilities rather than on the desires and needs of the customers.
b. They believe that people will buy more goods and services if aggressive sales techniques are used and that
high sales result in high profits.
c. They assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to
purchase a product.
d. They claim that people must give up something in order to receive something else they would rather have.
ANSWER: c

15. Which of the following statements is true of a production-oriented firm?

a. It cannot survive when competition is weak.
b. It believes that people will buy more goods and services if aggressive sales techniques are used.
c. It can survive and even prosper when demand exceeds supply.

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Name: Class: Date:

Chapter 01: An Overview of Marketing

d. It determines how to deliver superior customer value and implements actions to provide value to customers.
ANSWER: c

16. Which of the following is a similarity between a production orientation and a sales orientation?
a. Both ignore the importance of assessing a firm's internal capabilities.
b. Both lack an understanding of the needs and wants of the marketplace.
c. Both place little emphasis on the assessment of manufacturing plants and facilities.
d. Both fail in a market where demand exceeds supply.
ANSWER: b

17. Which of the following statements is true of the marketing concept?

a. It states that an organization should satisfy customer wants and needs while meeting organizational objectives.
b. It overlooks the importance of understanding the competitive arena and strengths and weaknesses of
competition.
c. It states that firms should give maximum importance to aggressive promotional and advertising activities.
d. It states that marketing solely means selling things and collecting money.
ANSWER: a

18. Allied Inc., a beverage manufacturer, follows a societal marketing orientation. It wants to revamp its existing
containers as they were found to be harmful to its users. In this case, Allied Inc. should:
a. change the label of the old containers and use them.
b. sell containers that will leave high amounts of chemical wastes when burned.
c. produce containers that are less toxic than its previous containers.
d. manufacture containers that cannot be reused.
ANSWER: c

19. Which of the following statements is true of marketing?

a. It is more of a philosophy than an organizational function.
b. It is focused solely on selling goods, services, and ideas.
c. It rewards the seller and not the buyer of a transaction.
d. It focuses on delivering value and benefits to customers.
ANSWER: d

20. Which of the following statements is true of customer relationship management?

a. It involves linking all processes of a company from its customers through its suppliers.
b. It tries to convince potential customers to buy, even if the seller knows that the customer and the product are
mismatched.
c. It is used more by sales-oriented firms than market-oriented firms.
d. It is most extensively used by production-oriented firms.
ANSWER: a

21. Which of the following statements is true of customer-oriented personnel?

a. They come from a culture that supports its people.
b. They focus on building short-term relationships with customers.

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The Project Gutenberg eBook of The second
adventures of Uncle Wiggily
This ebook is for the use of anyone anywhere in the United States
and most other parts of the world at no cost and with almost no
restrictions whatsoever. You may copy it, give it away or re-use it
under the terms of the Project Gutenberg License included with this
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you are located before using this eBook.

Title: The second adventures of Uncle Wiggily

The bunny rabbit gentleman and his muskrat lady
housekeeper

Author: Howard Roger Garis

Illustrator: Lang Campbell

Release date: August 28, 2023 [eBook #71515]

Language: English

Original publication: Newark: Charles E. Graham & Co, 1925

Credits: Richard Tonsing, David Edwards, and the Online Distributed

Proofreading Team at https://www.pgdp.net (This book was
produced from images made available by the HathiTrust
Digital Library.)

*** START OF THE PROJECT GUTENBERG EBOOK THE

SECOND ADVENTURES OF UNCLE WIGGILY ***
Transcriber’s Note:
New original cover art included with this eBook is
granted to the public domain.
 THE SECOND
ADVENTURES OF
UNCLE WIGGILY
THE BUNNY RABBIT GENTLEMAN
AND HIS MUSKRAT LADY HOUSEKEEPER

BY HOWARD R. GARIS
PICTURES BY
Lang Campbell
CHARLES E. GRAHAM & CO.
© NEWARK, N.J. :: NEW YORK.
 Copyright 1925
BY
CHARLES E. GRAHAM & CO.

Made in U. S. A.
 THE SECOND ADVENTURES OF UNCLE
WIGGILY AND HIS MUSKRAT LADY
HOUSEKEEPER

“Hurray! Hurrah!” cried Uncle Wiggily in his hollow stump

bungalow one day, as he twinkled his pink nose and danced around
with his red, white and blue striped rheumatism crutch that Nurse
Jane Fuzzy Wuzzy had gnawed out of a cornstalk. “Why are you so
joyful?” asked the muskrat lady housekeeper. “Because it will soon be
Thanksgiving,” answered the bunny rabbit gentleman, “and you will
make me a pumpkin pie.” Nurse Jane laughed and said: “I’ll make
you a pie if you will get me the pumpkin.” Uncle Wiggily danced
again and said: “I’m going to hop along now and find one. I’ll ask
Uncle Butter, the goat, or some of my friends, to go with me. I’ll take
a wheelbarrow in which to give the pumpkin a ride.” Nurse Jane told
Uncle Wiggily to bring a large pumpkin, and he said he would. “I feel
so jolly, because Thanksgiving is coming, that my rheumatism is
cured!” he cried. “I will not need my crutch.” So he left his crutch on
the piano and started off with the wheelbarrow. “I hope you have a
funny adventure,” said Nurse Jane.
Uncle Wiggily had not
hopped very far,
trundling his
wheelbarrow, before he
reached a field where
grew many golden,
yellow pumpkins. “Ah
ha!” joyfully cried the
bunny, “one of these will be just what I want
for Nurse Jane to make a pie.” Uncle Wiggily rolled a large pumpkin
up on the wheelbarrow and started back to his hollow stump
bungalow. Just as he reached the house where Uncle Butter, the goat
gentleman lived, the rabbit bumped the wheelbarrow into a stone.
“Oh, dear!” sighed the bunny, “it’s broken!” Uncle Butter, looking
over the fence, said: “That’s too bad! But never mind. We can put a
stick through the pumpkin, fasten a rope to the stick and roll the
pumpkin home.” They started up hill, pulling the pumpkin. “This is
hard work!” cried Uncle Wiggily. They were nearly at the top of the
hill when something happened. All of a sudden the pumpkin broke
loose.

ALL OF A SUDDEN THE PUMPKIN

BROKE LOOSE.

Down the hill rolled the

golden, yellow
Thanksgiving
vegetable. “Ouch! Did
you bump your nose?”
asked Uncle Wiggily of
his friend the goat. “I
certainly did!” bleated
Uncle Butter. “But never mind! Jump up! We must chase after that
pumpkin if Nurse Jane is to make it into a pie.” Down the hill raced
Uncle Wiggily and Uncle Butter. Before they could get hold of it, the
pumpkin rolled into a clump of grass and stopped. “There! We don’t
need to chase it any more,” said Uncle Wiggily. “I’m glad of it,”
bleated the goat. “Let’s sit down on the log and rest.” Before they
knew it Uncle Butter and Uncle Wiggily were fast asleep. Then along
came Curly and Floppy Twistytail, the piggie boys. “Let’s make a Jack
o’ Lantern out of this pumpkin!” grunted Floppy. With their knives
the little pigs carved a face on the pumpkin. They set the Jack o’
Lantern on a funny old stump. Then a Squiggle Bug tickled Uncle
Wiggily awake.

THE SQUIGGLE BUG TICKLED UNCLE

WIGGILY AWAKE.

“Ker-choo! Ker-choo!” sneezed Uncle Wiggily as he felt the tickling of

the Squiggle Bug. At first the rabbit gentleman did not know where
he was. Then, when he saw Uncle Butter sleeping beside him, he
remembered. By this time Curly and Floppy had stopped dancing
around the funny Jack o’ Lantern Goblin, and saw Uncle Wiggily and
 Mr. Butter over by the
log. “Ohee-e-e!”
squealed Floppy.
“Maybe that was Uncle
Wiggily’s pumpkin!
And we cut it! He may
be angry! We’d better
run!” Away ran the
piggie boys. Then Uncle Wiggily, opening his eyes wider, saw the
funny Goblin Jack o’ Lantern pumpkin. He hardly knew what it was.
“Quick, Uncle Butter!” cried the rabbit. “We must get away from the
Goblin!” Off they ran, but they met the Alligator who chased them.
“Let’s run back toward the Goblin!” whispered Mr. Longears. “Maybe
it will scare the Alligator!” And it did, for the frightened Alligator
jumped up and ran away.

THE FRIGHTENED ALLIGATOR

JUMPED UP AND RAN AWAY.

“Aren’t you glad we made a Jack o’ Lantern out of the pumpkin?”

squealed the piggie boys. “Indeed I am!” said Uncle Wiggily. The
 next day Nurse Jane
made some pumpkin
pies, and Curly and
Floppy each had a
piece. It was a few
weeks after this, near
Christmas time, that
Uncle Wiggily made
himself an ice boat out of a wash tub, a board and two sleds. “Come
ice-boating with me, Nurse Jane!” he called to his muskrat lady
housekeeper. “The lake is frozen and we shall have a fine ride.” Miss
Fuzzy Wuzzy dressed warmly, for it was a cold day, and Uncle
Wiggily helped her to a seat in the wash tub. Away they glided. They
had not gone far when the wind blew harder. The ice boat tilted up in
the air. “Oh, I am falling out!” cried Nurse Jane. “Don’t be afraid!”
called Uncle Wiggily. Mrs. Twistytail started across the ice. “Don’t
bump into her!” begged Nurse Jane. But, oh, dear! The ice boat
knocked the lady pig off her feet.

THE ICE BOAT KNOCKED THE LADY

PIG OFF HER FEET.
 “Oh, Mrs. Twistytail, I
am so sorry to have
bumped into you!”
cried Uncle Wiggily, as
he hopped out of the
wash tub ice boat. He
helped the lady pig to
her feet. “Are you
hurt?” asked the bunny
gentleman. “Oh, no, not much!” laughed Mrs. Twistytail. “It’s a good
thing I am so fat! Being bumped doesn’t hurt me.” Nurse Jane
invited the lady pig to have a ride in the ice boat. “Yes, please get in
and I will give you a fine ride,” said Uncle Wiggily. So Mrs. Twistytail
got in the wash tub, though it was rather crowded. But, with all that,
they were having a jolly time, until, all of a sudden, Nurse Jane
pointed and called: “There’s a traffic police dog, and he has turned
the ‘Stop’ sign against us!” The police dog barked: “Look out! The ice
is broken!” Uncle Wiggily saw it, and steered the boat up in the air.
Mrs. Twistytail was spilled out, but, just then along below her, ran
her piggie boys with their sled. “Sit on our sled, Mother!” they
grunted.
 “SIT ON OUR SLED, MOTHER!”
GRUNTED THE PIGGIE BOYS.

With a thump and a

bump, the lady pig sat
down on the sled pulled
by Curly and Floppy.
“Sit still, Mother!”
grunted Curly, “brother
and I are going to give
you a fine ride!” Mrs.
Twistytail laughed, “Do you think you can pull
me?” she asked. “Oh, of course we can!” squealed Floppy. “See, there
go Uncle Wiggily and Nurse Jane! The ice boat has turned into an
airship, I guess. Maybe Uncle Wiggily will sail down and we can all
get in the wash tub!” The lady pig squealed: “Oh, no! no! I’ve had
enough of ice boats! Take me to shore and build a fire, piggie boys!”
While they were doing this, Uncle Wiggily and Nurse Jane sailed
along in the ice boat airship until, all of a sudden, they saw, on the ice
below, the Fox and Wolf waiting for them. “Oh, Uncle Wiggily!” cried
Nurse Jane, “the bad chaps will get us!” Uncle Wiggily dangled the
sharp anchor of his boat over the side. “Now watch what happens,”
he whispered to Nurse Jane.

SAFE ON SHORE. THE PIGGIE BOYS

BUILT A WARM FIRE.

While Mrs. Twistytail

and the piggie boys
were getting warm at
the camp fire, Uncle
Wiggily and Nurse Jane
were sailing along in
the ice boat airship,
with the dangling
anchor. Nearer and nearer they sailed to the Fox and Wolf. “Come
down, Uncle Wiggily!” growled the Wolf. “Yes, come down so we can
nibble your ears!” barked the Fox. “As if I would be so foolish as to
do that!” laughed the bunny. Then, suddenly, he steered the washtub
down a bit. The dingling-dangling anchor caught in the clothes of the
Fox and Wolf, lifting them off their feet. “Stop! Stop!” howled the bad
chaps. Uncle Wiggily turned around and sailed back toward the dark,
cold water where the ice was cracked. “It is time you had a bath!”
cried Uncle Wiggily. He cut the rope. Into the water fell the Fox and
Wolf. “Ha! Ha!” laughed the police dog. “It serves them right. Ho!
Ho!” Then Uncle Wiggily and his friends had a coffee picnic.

THEN UNCLE WIGGILY AND HIS

FRIENDS HAD A COFFEE PICNIC.

When Uncle Wiggily,

Nurse Jane and the
others reached home,
after the ice boat ride,
the rabbit gentleman
said: “We had lots of
fun. But we shall have
more jolly times when
spring comes and the grass is green.” After many months, the warm
sun melted the ice and snow, and the trees put forth their leaves.
“Ting-a-ling-a-ling!” rang the telephone in Uncle Wiggily’s hollow
stump bungalow one day. “Hello! Hello!” called Uncle Butter, the
goat, at the other end of the wire. “Don’t you want to come with me
to have a picnic in the woods, Uncle Wiggily?” bleated the goat.
“Surely I do,” said Mr. Longears. Nurse Jane packed a basket of
lunch. Uncle Wiggily and Uncle Butter carried it on a long pole. The
rabbit gentleman brought a trap to catch bad chaps. Baby Bunty saw
the two friends skipping along. “Let us follow them,” she whispered
to the animal boys. In the woods, Uncle Wiggily built a fire and Uncle
Butter opened the basket.

BABY BUNTY TOLD THE BOYS ABOUT

UNCLE WIGGILY’S PICNIC.

“Uncle Wiggily didn’t

invite us to his picnic,”
barked Jackie Bow
Wow. “No, but I think
he would like to have
us, just the same,”
laughed Baby Bunty.
“Come on—let’s go!”
While the animal children were skipping
through the woods to the picnic place, Uncle Wiggily was putting up
a tent. “For we may want to stay all night,” he said to Uncle Butter.
“Yes,” agreed the goat, “and I’ll go get some water.” Uncle Wiggily
was putting some evergreen boughs in the tent to make a soft bed
when he saw Uncle Butter fall down with the pail of water. “Baa-a-a-
a! Baa-a-a-a!” bleated the goat. “I am soaking wet!” Uncle Wiggily
said: “Go in the tent, Uncle Butter; I’ll help you take off your wet
clothes and we’ll hang them up to dry.” While the bunny and goat
were in the tent, along came Baby Bunty and the others. “Oh, what a
wonderful lunch Uncle Wiggily has left,” she cried. “I guess he
doesn’t want it, so we will take it.”

“OH, WHAT A WONDERFUL LUNCH!”

CRIED BABY BUNTY.

Uncle Wiggily was so busy in the tent, helping Uncle Butter take off
his wet clothes, that neither of them heard Baby Bunty take away the
lunch basket. “I have had a bath,” laughed the goat, “and now I am
hungry.” He went out to hang up his dripping coat and trousers. “We
shall eat our lunch as soon as I set the trap to catch any bad animals
who may come to spoil our picnic,” spoke Uncle Wiggily. But when
he looked for the lunch basket—it was gone! “Oh, dear me!” cried the
 bunny rabbit. “I did not
set the trap soon
enough!” Uncle Butter
bleated sadly, for he
was hungry. “Never
mind,” he said. “We can
go in the tent and sleep
and make believe we
have eaten. Afterward we can get more picnic
lunch from Nurse Jane.” While Uncle Wiggily and Uncle Butter were
asleep, a big, black Bear shuffled along. “Wuff! Wuff!” growled the
Bear, when he saw the spring trap. “Perhaps this is something good
to eat,” he growled louder.

“PERHAPS THIS IS SOMETHING

GOOD TO EAT,” GROWLED THE
BEAR.

After smelling at the trap the bear growled: “This isn’t anything good
to eat! I will kick it out of my way and go inside the tent. There I may
find some cake.” The bear kicked the trap, but, suddenly it snapped
 together, catching him
fast. “Oh, Wowzie
scowzie!” howled the
bear. He jumped up
and his hat flew off. In
the tent Uncle Wiggily
and Uncle Butter were
awakened by the howls
of the shaggy fellow. “Oh, ho!” cried the
rabbit. “There is the bad chap who took our lunch basket, Uncle
Butter! He is caught in my trap.” The bear, dancing on one paw,
growled: “I am not bad! I didn’t take your lunch basket! I never even
saw it!” Then over the hill came Baby Bunty and the boy animals
with the lunch. They had only tasted it. So Uncle Wiggily set a table
for the children, and one for Uncle Butter, the Good Bear and
himself. Then the bunny uncle and the goat went to the ninety-nine
cent store, bought scooters, and rode home.

THE BUNNY UNCLE AND GOAT

BOUGHT SCOOTERS AND RODE
HOME.
 About a week after this,
when Uncle Wiggily
was ready for some
more adventures, the
ragged old Bob Cat,
with his silly little tail,
danced up to the
woodland cave of the
Bushy Bear. “I know
how we can catch Uncle Wiggily!” snarled the Bob Cat. “How?”
growled the Bear. “We can hide in a cave and make funny noises,”
mewed the Bob Cat. “Uncle Wiggily will hop in to see what the noises
are, and we can catch him and nibble his ears!” The Bear laughed
and said it was a good trick. Now while the Bob Cat and the Bear
were hiding themselves in the cave, Floppy Twistytail, and Billie
Wagtail, dressed themselves up like pirates, with pistols and swords.
Then they made a sailing raft and invited Uncle Wiggily for a ride.
“I’ll be a pirate, too!” laughed the bunny. With his sword and pistol
he boarded the raft. “Yo ho! Sail to the pirate cave!” cried Uncle
Wiggily. After sailing a while, the pirates went ashore to eat.
 AFTER A WHILE THE PIRATES WENT
ASHORE TO EAT.

“When are we going to

look for that pirate cave
you told us about,
Uncle Wiggily?”
grunted Curly. “Oh,
pretty soon now,”
answered the bunny
gentleman. “I’ll warm
this lollypop soup for you, and then we can go
adventuring.” After eating their lunch, the piggie boy and the goat
chap set off with Uncle Wiggily to go through the woods. They wore
their swords and pistols just like pirates. All of a sudden, Uncle
Wiggily saw a hole under the side of a hill. “Ho for the pirate cave!”
shouted the rabbit. “Halt!” grunted Floppy, drawing his sword. “Who
is first going into that cave?” Billie bleated: “You go in, Floppy, as you
are very brave!” This pleased the piggie boy, and into the cave he
went. But soon he came rushing out again, dropping his pistol.
“What’s the matter?” cried Uncle Wiggily. “Oh, there’s a big, black
pirate in the cave! He threw a rock at me!” squealed Floppy. “You go
in now, Billie!” said Uncle Wiggily.

“YOU GO IN NOW, BILLIE!” SAID

UNCLE WIGGILY.

When Floppy caught

his breath, which
nearly got away from
him as he rushed out of
the cave, Uncle Wiggily
said, after he had
twinkled his pink nose:
“Now, we must stop
and think what is best
to do. Form in line, my brave pirates!” Then, after thinking, and
twiddling his ears, the bunny told Billie it was his turn to go in the
cave and capture the Black Pirate that Floppy had seen. Into the cave
went the goat boy. “Billie can stick the Black Pirate with his horns!”
grunted Floppy. Billie disappeared into the cave. Then Uncle Wiggily
and the pig heard a cry of: “Baa-a-a-a-a!” Head over heels Billie came
flying out of the cave. “Oh, did the Black Pirate chase you?” asked the
little pig, as he poured water on Billie’s head to cool him off. “Now it
is my turn to capture the Black Pirate!” cried the brave rabbit. With
his sword and pistol he started for the cave. The Grasshopper loaded
his cannon. Inside the cave sat the Bob Cat and Bear.

INSIDE THE CAVE SAT THE BOB CAT

AND BEAR.

Of course Uncle
Wiggily didn’t know
who was in the cave. He
had heard Floppy speak
of the Black Pirate.
“Maybe it is Neddie
Stubtail, the boy bear,
playing a trick,”
thought the bunny uncle. But no sooner had
he gone inside the cave, than Floppy and Billie, waiting outside,
heard some funny noises. There were growls, squeals and grunts.
“Oh, look!” cried Floppy, and he and Billie, looking, saw a blast of
sticks and stones coming from the cave. “I guess Uncle Wiggily is
having trouble!” grunted Floppy. “I guess the same!” bleated Billie.
Then more noises, sticks and stones came from the cave. And all of a
quickness, when the boys were thinking of sending for the Police
Dog, out of the cave came Uncle Wiggily. Before him he drove the
Bob Cat and Bear. He had fought them in the cave and tied them.
“Ha! Ha!” laughed Uncle Wiggily. “You thought you’d catch me! But I
caught you!” And so his adventure ended.
 TRANSCRIBER’S NOTES
1. Silently corrected obvious typographical errors and
variations in spelling.
2. Retained archaic, non-standard, and uncertain spellings
as printed.
*** END OF THE PROJECT GUTENBERG EBOOK THE SECOND
ADVENTURES OF UNCLE WIGGILY ***

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