VIRTUAL

GROCERY
SHOP
Finding modern solutions to modern problems
ELISHA ROSELLE C. LABANERO
Chief Executive Officer
CEO

JEREMY FRANCESKA D. AYUSON

Chief Operating Officer
COO

AVERIL KATE ALVAREZ

Chief Technology Officer
CTO
 PAULINE B. ALONZO
Chief Directing Officer
CDO

ROY REX B. DACUAN

Customer Service Head
CDO
After conducting customer survey on the testing of
the app, the company has found that the
customers found it convenient to use the app to
purchase grocery needs. Teenagers and adults
below 50 did not encounter any difficulties on
navigating the application. However, some senior
citizen customers had a difficult time in trying out
the app for the first time, but got used to it as the
trials went. The customers answered that the
product price and delivery fee are appropriate.
Some customers also encountered difficulties on
checking out. Other than that, the grocery-picking
procedure went smooth for the customers.
Suggestions on additional Mode of Payment were
also given by the customers.

Problem/Opportunity
 "It makes buying
groceries easy when
I'm unable to go out."
"I'm busy sometimes and don't
have time to pick up groceries.
This app helps take care of it."

"Recently, I've been hearing news

about local businesses shutting
down due to bankruptcy but this
app can help them get profit too."
 I'm too old and my grandkids are too
young so we aren't allowed outside.
We used to ask our neighbors to do
our groceries for us but this app will
help us.

"I work from home and can rarely get

away from my computer screen. This
app takes care of my grocery needs
when I can't."
BACK-OF-THE-ENVELOPE
CALCULATION
 INITIAL SOLUTION OR IDEA
Online Grocery Haul

NATURE OF BUSINESS
Service Based

SETTING UP EXPENSES
EQUIPMENT
LEGAL OBLIGATIONS 100,000.00
50,000.00
TECHNOLOGY
670,000.00
 RENT OF PLACE
75,000.00

ELECTRICITY
10,000.00

SALARIES
130,000.00

Monthly ADVERTISEMENT

Expenses 50,000.00
 WEB MAINTENANCE
5,000.00

INTERNET
5,000.00

Monthly LOAN

Expenses 25,000.00
4M loan with 7% interest monthly for 2 years
 TOTAL APPROXIMATE COST PER MONTH
1,575,500

ESTIMATED PRICE PER

UNIT
EXPECTED NO. OF SALES
750.00 PER DAY
85

EXPECTED REVENUE PER

DAY
EXPECTED REVENUE PER
63,750.00 MONTH
1,912,500

PROFIT PER MONTH

337,000.00
 VALUE PROPOSITION CANVAS

- FRESHLY PICKED
- SERVES AS A BRIDGE BETWEEN CUSTOMERS GROCERIES
AND SUPPLIERS - HELP MICROBUSINESSES
- HELPS MICROBUSINESSES TO GET BACK ON THEIR
- ALLOWS USERS TO CONVENIENTLY DISCOVER
FEET
FOOD AND GROCERY SERVICES AROUND THEIR
NEIGHBORHOOD - EFFICIENT DELIVERY
- PROVIDES FRESH - CUSTOMERS CAN ORDER THEIR NECESSITIES - DECREASE RISK OF
GROCERY SUPPLIES VIA THE MOBILE APPLICATION OR SOCIAL MEDIA ACQUIRING COVID-19
- FAST AND FRIENDLY SITES - AVOID BEING STUCK IN
SERVICE TRAFFIC
- EASY ACCESS TO
- AVOID STANDING IN LINES
- MINIMALIZED RISK OF ACQUIRING COVID-19 - CUSTOMER SATISFACTION
GROCERY SHOPPING
DUE TO LESS INTERACTION - EASIER ACCESS TO PRICE
- MORE VARIETIES TO - PROVIDES CUSTOMER CONVENIENCY COMPARISON BETWEEN
CHOOSE FROM - CHEAP PRODUCTS EXISTING SUPPLIES,
- PROVIDES ALTERNATIVE APPROACH TO - POSSIBLE ONLINE AVAILABILITY, ETC.
PURCHASING GROCERIES PAYMENT PROBLEMS
- LIMITS POSSIBILITY OF FACING CROWDS - ROAD TRAFFICS MAY
- ELECTRONIC RECEIPTS ARE EFFICIENT AND DELAY DELIVERY
ENVIRONMENTALLY FRIENDLY
- AVAILABILITY OF ONLINE TRACKING OF - OUT-OF-STOCK ITEMS
GROCERY ITEMS
 SOLUTION

We proposed to make
an app that allows
customers to buy their
groceries online from
local suppliers during
their operating hours
and have the items be
delivered the same day.

CURRENTLY, THEY ARE MANAGING THIS PROBLEM

BY BULK BUYING GROCERY SUPPLIES ALL AT ONCE
LEADING TO INSUFFICIENT SUPPLIES FOR OTHER
CUSTOMERS, AND/OR WAITING FOR GOVERNMENT
ASSISTANCE.
AS THE NATION IS CURRENTLY UNDER QUARANTINE PROTOCOLS DUE TO THE
PANDEMIC, ONE KEY POINT OF THE BUSINESS IS ITS TIMELINESS. COUNTLESS
FILIPINO CITIZENS AND BUSINESS ARE HEAVILY AFFECTED BY THIS, HENCE THE
COMPANY DECIDES TO EMBARK ON THE FOLLOWING STEPS:

1. Making sure to reach out to as many local businesses as the company

can
Many local businesses have lost profit from forced enclosure of stores due
to quarantine. The company aims to help these businesses, however small
they may be, in getting back up on their feet by providing them exposure
through the use of the smartphone app.

2. Employing a customer-friendly commission rate for items bought from

local vendors

Customers are also citizens affected by the pandemic. Some may have lost
or are between jobs, thus money is very tight for every Filipino citizen. The
company acknowledges this and will thus apply commission rate that does
not hurt either the customer's wallets or the company's profit margin.

3. Keeping a clean and safe transaction between vendor and customer

Online scams have become relevant during this pandemic due to frequent
online purchases. To make sure that both sides are safe from scams, the
company will make sure that both the customers and the vendors will verify
their identities using nationally accepted IDs.
 BUSINESS
PROBLEM SOLUTION
MODEL
UNIQUE VALUE PROPOSITION KEY METRICS
As a result of the ongoing pandemic, numerous
local Filipino businesses suffered great losses on 1. Revenue per client
their income due to lack of customers. member
Quarantine procedures prevented most Filipino 2. Profit margin
citizens from leaving their residence, thus
3. Customer retention
markets have insufficient customers now. The
company acts as the middleman between rate
grocery shoppers unable to go outside and the 4. Daily/Monthly Active
local Filipino businesses. By using the app, both Users
parties will have benefits by slowly making
positive progress during this hard time.

UNFAIR ADVANTAGE
1. Quarantine protocols prevented most
Filipinos from going outside
2. Local markets and businesses have surplus
in supplies due to unsatisfied demand
3. Groceries are regular necessity for any
household
 CUSTOMER SEGMENTS
1. WORK-FROM-HOME
PEOPLE
2. AT-RISK PEOPLE WHO
COST STRUCTURE CANNOT GO OUT DURING
QUARANTINE
3. PEOPLE WHO DO NOT
WANT TO GO OUTSIDE
DURING QUARANTINE

CHANNELS
1. CREATING WEBSITE TO DIRECTLY SERVE
CUSTOMERS
2. ONLINE ADVERTISEMENTS IN SOCIAL MEDIA
SITES
3. CREATING ACCOUNTS IN SOCIAL MEDIA SITES
REVENUE STREAMS
THE COMPANY WILL UTILIZE AN AFFILIATE REVENUE MODEL, WHERE THE COMPANY
WILL ACT AS THE AFFILIATE BETWEEN GROCERY SHOPPERS AND LOCAL BUSINESSES
WITHIN THE AREA. A USER-FRIENDLY SMARTPHONE APPLICATION WILL DISPLAY ALL
THE LOCAL VENDOR’S PRODUCTS FROM WHERE THE CUSTOMER WILL CHOOSE FROM.
COMMISSION WILL BE ACQUIRED WHEN THERE IS A SUCCESSFUL PURCHASE WHEN
USING THE APP. ASSUMING AN AVERAGE ORDER VALUE OF ₱1,000 WITH PURCHASE
FREQUENCY OF TWICE PER MONTH AND A CHURN RATE OF 36%, THE CUSTOMER’S
LIFETIME VALUE ADDS UP TO ₱66,666.00. GROSS MARGIN IS EXPECTED TO BE AT
34.29%.
COMPETITION
ANALYSIS
PROTOTYPE
hoom
mee
h
pa
pagge
e THE HOME PAGE DISPLAYS THE SLOGAN

COMPANY ALONG WITH THE TOP PRODUCTS IN THE

CENTER. ON THE TOP LEFT IS THE DROP-DOWN MENU

OF THE

WHERE THE CUSTOMER HAS AN OPTION TO PICK

FROM PRODUCT CATEGORIES, PICK MODE OF

PAYMENT, OR MAKE/SIGN-IN TO AN ACCOUNT. THE

CART IS FOUND ON THE TOP-RIGHT BUTTON WHERE

CUSTOMERS CAN FINALIZE THEIR GROCERY PICKS.

A CLOSER LOOK TO THE APP
 R PRODUCT
OU S

A closer look at online manners

 ings
n

r
a
eL
In the survey, the customers were

asked if they encountered any

difficulties, inconsistencies, and/or

technical problems while navigating the

app. All in all, the customers gave good

feedback on the app and gave some

suggestions as to how to improve it

such as unincluded modes of payment,

product suppliers, etc.

 The customers did not
experience any sort of
difficulties while navigating
through the app.
As prices go, the customers
have given positive feedbacks
on the products displayed in
the app.
The customers agree that the
shipping fee for the groceries
are affordable and appropriate.
The app provides the
customers the convenience
they need for purchasing
groceries whenever they want
during this period of pandemic.
Majority of customers did not
experience any technical
problems when the app is
being tried out.
Customers have suggested
additional modes of payment to
give customers more convenience
in paying for their purchase.
After careful consideration of the
customer feedback survey results, the
company felt the need to improve the
product to better suit the customer's
needs. Additional modes of payments
were added, giving customers a wider
range of choice on how to pay for their
purchase. Checkout lag was also dealt
with by readjusting checkout page to
make it run smoother without
consuming too much data.
 FINANCIALS

STARTUP COST INR

PC SETS 100,000
WEBSITE DESIGN 600,000
CUSTOMERS (PER DAY) NO. OF DAYS

INTERNET INSTALLATION 5,000

POS SYSTEM 60,000 85 30
LEGAL OBLIGATIONS 50,000
TOTAL 815,000
REVENUE (FOR 30 DAYS) PHP

NUMBER OF CUSTOMERS 2,550 SALARY PER EMPLOYEE NO. OF

UNITS OF PURCHASE 1 EMPLOYEES

PRICE PER UNIT (INR) 750

PURCHASE FREQUENCY 1 13,000 10
TOTAL SALES IN UNITS (INR) 2,550
TOTAL SALES REVENUE (INR)
1,912,500
FIXED COSTS (MONTHLY) INR

RENT 75,000
ELECTRICITY 10,000
ADVERTISEMENT 50,000
WEBSITE MAINTENANCE 5,000
INTERNET FEE 5,000
TOTAL
275,000
FINANCIALS
MARKETING AND SALES
 OUR BRAND
With the coronavirus outbreak still going on in the country, strict implementations of limited
face-to-face activities outside has become a barrier between the market and its customers;
causing the inflation rate to go downhill due to the diminution. Wanting to give comfort and
security towards Filipinos who need to buy their specific necessities, the GRCY company strives
to become a bridge between valued customers and sellers as they launched an application that
caters to a smooth and secured transaction online in order for the people to get their items
delivered without going outside and wait in comfort on their own homes. Not-only but also, they
aim to help micro-businesses that are out of reach from the people to gain opportunities in their
own venture by becoming GRCY's partners. The GCRY team's application pursues comfortable,
secured, and trouble-free online shopping towards their customers.
Positioning Statement
Even before the beginning of the outbreak, GRCY
company has been on a mission to make a
stress-free environment in regards of grocery
shopping. Accurately pin-pointing the cons and
pros of transaction online, the company serves
as a shelter towards its customers and partner's
business for safe purchased and selling. The
GRCY application connects you with your
necessities and provides an easy access for
grocery shopping.
 Channel: Creating
a Website

Aside from the mobile application itself, the application can also be accessed
through the website which makes our GRCY more flexible and accessible to the
customers which uses different types of gadgets.
 Channel: ONLINE
ADVERTISEMENTS

We choose online advertisement rather than those traditional advertising methods

because of its benefits that it is much more affordable and it also let us access a
fairly wide audience since there are a lot of people who visits social media
sites/platform every day.
 F ACEBOOK
@grcy

TWIT TER
Channel: grcy

SOCMED
ACCOUNTS I NSTAGRAM
@grcy
Creating social media accounts give us the same benefit of online advertisements in social media sites but aside
from that it also widens the range of our customers because people who don’t have the application or don’t have
internet connection can visit our social media accounts and make order through it, making our business (GRCY)
more flexible and customer friendly. It is not only helpful for us but most especially for our customers. One
example is, they can message us through messenger (free data) and give us their order and process it just like
how we do it in our application.
 SALE S PL AN

1, 000, 000 HOUSEHOLD IS THE SI ZE OF

TARGET MARKE T THE NICHE

100,000 (including business

owners) were contacted
LE ADS

70,000 showed
OPPORTUNITIE S/ PRO SP EC TS interest

50,000 became
customers
CUST OMER S
Sales Pitch
Hey, we heard that you are having a hard time
managing and filling your household
necessities. Why don't you try our GRCY
application, an online easy access grocery
shopping haul that connects you to every
business around your community area, not
only you can buy from large businesses but
also from our beloved farmer suppliers. Just
swipe, click, relax 'n voila your grocery is
coming your way safely and stress-free. You
don't only help your family but also the balance
of the community.
 OUR APP WILL BENEFIT THE
CUSTOMERS IN THE FOLLOWING WAY:

HELPING
REDUCING LOCAL
THE RISK OF HASSLE-FREE
BUSINESSES CHEAPER
BEING GROCERY
AND/OR PRODUCTS
INFECTED BY SHOPPING.
FARMERS TO
COVID-19 GAIN PROFIT.
100% guaranteed fresh No more waiting in
goods lines

ADD TO CART NOW!

TEAM TE AM MEMBER SK IL L SETS

COMMITMENT
A b ri lli an t
conno isseur i n
fi nanci al ba sics
Labanero, Elis ha a nd p rinci pl es . Sh e
Ro selle C. is dri ven in b uil di ng
pr ofessi ona l
connections in
or der to sustai n the
suc cess of the
b usiness
TEAM TE AM MEMBER SK IL L SETS

COMMITMENT
A v isi onar y an d ha s
an ima gi nativ e
mi nd. She has the
Ay uson , Jerm y ab il ity to ma nag e
Frances ka D . the b usi ness when
the CE O i s not
a rou nd.
TEAM TE AM MEMBER SK IL L SETS

COMMITMENT
Po ssesses th e
ab il ity to focu s and
m ainta in a g ood
Alo nzo, Pauline B. vi sion. She ha s an
expertis e i n
expa ndi ng the
di rection of th e
bus iness ventur e.
TEAM TE AM MEMBER SK IL L SETS

COMMITMENT
Uses techn olog y to
en hance pro duc ts
an d servi ces. She
A lvarez, A veri l Kate mana ges
C. resear ches and
dev el opm ents i n
the b usin ess .
TEAM TE AM MEMBER SK IL L SETS

COMMITMENT
Ha s the cap ab il ity
of m ana gi ng,
p lann ing , an d
D acuan, Roy Re x B. dev el opi ng a
ma rket strategy. H e
ex cel s in
ad vertis ing and
ma rket rev enues.