MODULE-2

CONDUCTING BUSINESS IN INDIA

2
 CONTENTS
• INTRODUCTION

• MODES OF ENTRY

• TYPES OF MARKET

• TYPES OF CONSUMERS

• CONSUMPTION PATTERN IN INDIA

• ISSUES AND CHALLENGES IN INDIA

• ISSUES AND CHALLENGES FACED BY HUMAN RESOURCE

INTRODUCTION
India is one of the oldest civilizations in the world and is a complicated mixture of
old and new traditions from the West and East. For those doing business in the
country, it is vital to gain a basic understanding of the country’s cultural customs.
The country is defined by its cultural and linguistic diversity—unmatched by any
other country. If you are planning to do business with or in India, it is important to
understand this vibrant culture.
ENTRY ROUTES - MODES OF ENTRY

•EXPORTING

•TURNKEY PROJECTS

•LICENSING

•FRANCHISING

•JOINT-VENTURES

•MERGERS AND ACQUISITIONS

TYPES OF MARKET
An oligopoly is a market form
with a few firms, none of which
can hold the others back from
having a critical impact
Monopolistic competition portrays
an industry where many firms offer
their services and products that are
comparative (however somewhat
flawed) substitutes
An oligopsony is a business
opportunity for services and
products that is influenced by
a couple of huge purchasers.

OLIGOPOLY MONOPOLESTIC OLIGOPSONY

MONOPOLY PERFECT MONOPSONY NATURAL MONOPOLY

A pure monopoly can only
exist when one provider gives
a specific service or a product
to numerous customers.
COMPETITION An organisation with a
A monopsony is a market
Perfect competition is an natural monopoly may be
situation wherein there is
absolute sort of market form the main supplier of a
just a single purchaser,
wherein all end consumers service or a product in an
the monopsonist.
and producers have complete industry or geographic area
and balanced data and no
exchange costs.
TYPES OF CUSTOMERS
WANDERING NEED
LOYAL IMPULSE BARGAIN
CUSTOMERS BASED
CUSTOMERS SHOPPERS HUNTERS
CUSTOMERS

Loyal customers Impulse shoppers Bargain hunters are They are somewhat Need-based
are those who are those simply seeking the best related to impulse consumers are
have made a browsing products deal, period, and shoppers, but driven by the need
commitment to and services with most likely won't they're much less for a specific
your product or no specific be swayed by likely to make product or service
service. purchasing goal in upselling purchases.
place techniques
CONSUMPTION PATTERN IN INDIA
ARTICLE READING
 ISSUES & CHALLENGES
ISSUES STARTING BUSINESS CONSTRUCTION PERMITS

ELECTRICITY PROPERTY REGISTRATION

IN INDIA GETTING CREDIT ENFORCE CONTRACTS

PAYING TAXES TRADING ACROSS BORDERS

RESOLVING INSOVENCY CULTURE

 1. Managing Workforce Diversity
2. Meeting Aspirations of Employees
3. Empowerment of Employees
ISSUES AND 4. Management of Human Relations
aa
CHALLENGES FACED BY 5. Dynamic Personnel Policies and Programs

HR PROFESSIONALS 6. Building Responsive Organization

7. Creating Dynamic Work-Culture
8. Building Core Competence and Creating Competitive Advantage
9. Outsourcing HRM Functions.