ADMAS UNIVERSITY

SCHOOL OF POST-GRADUATE STUDIES

MASTER OF BUSINESS ADMINISTRATION PROGRAM
OPERATION MANAGEMENT ASSIGNMENT 1

Business Name: Ethio-Paradise Coffee House

No. Name of Students ID

1. Mulugeta Chekol--------------------PGMGB/1417/22
2. Frew Takele -------------------------- PGMGB/1371/22
3. Feven Zewdie------------------------ PGMGB/ 1160/22
4. Mamit Derbie ------------------------ PGMGB/ 1137/22
5. Abebe Habtamu --------------------- PGMGB/ 1355/22
6. Abebayehu Yifru --------------------PGMGB/ 1048/22
7. Rediet Tegegn ----------------------- PGMGB/ 1389/22
8. Muluemebet Aklilu------------------ PGMGB/ 1100/22
9. Roman Tayine------------------------PGMGB/ 1110/22

: Submitted by Section 2 Group 3

Submitted to: Mebratu L. Teklehaimanot (PHD)

Date: December,2023
 EXECUTIVE SUMMARY

Ethio-Paradise Coffee House, positioned as the ultimate heaven for coffee connoisseurs in
Ethiopia, aspires to revolutionize the coffee culture narrative by harmoniously integrating
traditional Ethiopian coffee heritage into contemporary café experiences. Our overarching
mission is to curate an unparalleled coffee journey, enriching community ties, and actively
championing sustainability for the advancement of the local coffee industry.
Ethio-Paradise Coffee House is a visionary venture seeking to redefine the coffee culture
landscape in Ethiopia by seamlessly blending traditional Ethiopian coffee heritage with modern
cafe experiences. With a mission dedicated to providing an exceptional coffee experience,
Ethio-Paradise is committed to sourcing the finest Ethiopian coffee beans, creating a warm and
inviting atmosphere, and fostering a vibrant community of coffee enthusiasts. In the short term,
the focus is on establishing a local presence through the opening of two flagship cafes and
actively engaging with the community through events and collaborations. In the mid term,
Ethio-Paradise aims to expand its market position by introducing innovative offerings, opening
additional locations, enhancing its online presence, and emphasizing sustainability practices.
This comprehensive approach, encompassing quality, community engagement, and strategic
growth, positions Ethio-Paradise Coffee House as a unique and culturally rich destination for
coffee lovers in Ethiopia.

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Table of Contents
EXECUTIVE SUMMARY ........................................................................................................................ II
Vision:.......................................................................................................................................................... 1
Mission: ....................................................................................................................................................... 1
Goals: ........................................................................................................................................................... 1
Conditions Considered:................................................................................................................................ 2
Objectives, Plans, and Strategies: ................................................................................................................ 2
Functional Areas and Strategies: ................................................................................................................. 3
Activities Before Establishment: ................................................................................................................. 3
Operational Activities: ................................................................................................................................. 4
Key Success Factors: ................................................................................................................................... 4
Core Competencies: ..................................................................................................................................... 5
Conclusion: .................................................................................................................................................. 8

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 Business Name: Ethio-Paradise Coffee House

Vision:

To be the premier destination for coffee enthusiasts in Ethiopia, offering a unique blend of
traditional Ethiopian coffee culture and modern cafe experiences.

Mission:

Ethio-Paradise Coffee House is dedicated to providing an exceptional coffee experience by

sourcing the finest Ethiopian coffee beans, creating a warm and inviting atmosphere, and
fostering a community of coffee lovers.

Goals:

1. Short-term Goal (1-2 years):

- Open two flagship cafes in prime locations.
- Successfully open the coffee house in a strategic, high-traffic location.
- Implement a targeted marketing campaign to create awareness in the local community.
- Achieve a steady and growing customer base through promotions, discounts, and word-of-
mouth marketing.
- Introduce a loyalty program to encourage repeat business.
- Focus on delivering consistently high-quality coffee and exceptional customer service.
- Gather customer feedback to make quick adjustments and improvements.
- Monitor and manage operating costs effectively to ensure financial stability.
- Achieve a positive cash flow within the first year of operation.
This short-term goal focuses on laying the foundation for the coffee house by building a strong
local presence, creating a loyal customer base, and ensuring financial stability.

2. Medium-term Goal (3-5 years):

- Expand to five locations in key cities across Ethiopia.
- Establish partnerships with local coffee farmers to ensure a sustainable and ethical supply
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 chain.

3. Long-term Goal (5-10 years):

- Become the go-to coffee brand in Ethiopia, synonymous with quality and community.
- Introduce a signature Ethio-Paradise coffee blend recognized internationally.

Conditions Considered:

1. Coffee Culture Integration:

- Blend traditional Ethiopian coffee ceremonies with a modern café setting.
- Respect and collaborate with local coffee farmers for sourcing.

2. Quality Assurance:
- Source high-quality Ethiopian coffee beans from reputable local farms.
- Invest in professional barista training to ensure consistently excellent coffee.

3. Community Engagement:
- Foster a sense of community through events, workshops, and partnerships.
- Support local artists and musicians to enhance the cultural experience.

Objectives, Plans, and Strategies:

1. Objective: Open Flagship Cafes

- Plan: Identify high-traffic locations with a focus on cultural and business hubs.
- Strategy: Collaborate with local architects for a café design that integrates traditional
elements.

2. Objective: Ethical Sourcing

- Plan: Establish direct relationships with local coffee farmers.
- Strategy: Implement fair trade and sustainable sourcing practices.

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 - Introduce new and innovative coffee blends, specialty drinks, or unique menu items.
- Explore partnerships with local bakeries or artisans to expand the food menu.

3. Expand to Additional Locations:

- Open one or two additional coffee house locations in strategically chosen areas.
- Conduct thorough market research to identify suitable expansion locations.

4. Build Brand Loyalty:

- Strengthen the loyalty program and customer engagement initiatives.
- Implement a customer feedback system to continuously improve services and offerings.

5. Financial Growth:
- Achieve a steady revenue growth rate year over year.
- Explore opportunities for cost optimization and efficiency improvements.

Functional Areas and Strategies:

1. Coffee Sourcing and Quality Control:

- Strategy: Regularly visit coffee farms, implement rigorous quality control, and establish
long-term partnerships with suppliers.

2. Marketing and Community Engagement:

- Strategy: Utilize social media, events, and collaborations with local influencers to build a
strong community around the Ethio-Paradise brand.

3. Operations and Customer Service:

- Strategy: Implement efficient order processing systems, prioritize customer satisfaction, and
train staff in providing an excellent customer experience.

Activities Before Establishment:

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 1. Site Selection:
- Conduct feasibility studies to identify optimal locations.
- Negotiate leases and permits for the flagship cafes.

2. Supply Chain Setup:

- Establish relationships with local coffee farmers and ensure a reliable supply chain.

3. Brand Development:
- Design a cohesive brand identity, including logo, packaging, and marketing materials.

Operational Activities:

1. Coffee Roasting and Brewing:

- Invest in state-of-the-art roasting equipment.
- Train baristas in the art of brewing and presentation.

2. Community Events:
- Host regular events, such as coffee tastings, live music, and art exhibitions.

Key Success Factors:

1. Quality Coffee:
- Consistently provide high-quality, ethically sourced coffee.

2. Community Engagement:
- Build a loyal customer base through community events and a welcoming atmosphere.

3. Ethical Sourcing:
- Establish a positive reputation by supporting local farmers and promoting sustainable
practices.

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Core Competencies:

1. Coffee Expertise:
- In-depth knowledge of Ethiopian coffee varieties and brewing techniques.

2. Cultural Integration:
- Skill in blending traditional and modern elements to create a unique café experience.

3. Community Building:
Executive Summary: Ethio-Paradise Coffee House

Commitments to Success:

1. Quality Coffee: Unwavering dedication to sourcing and serving the finest Ethiopian coffee,
ensuring a consistent and exceptional experience for every customer.

2. Community Enrichment: Building a devoted customer base by creating a sense of belonging

through community events, loyalty programs, and support for local artists.

3. Sustainability Leadership: Pioneering ethical sourcing practices that not only ensure the
highest quality but also contribute to the long-term sustainability and growth of the local coffee
industry.
Handling operations management at Ethio-Paradise Coffee House involves efficiently
coordinating various aspects to ensure the smooth running of the business. Here's a
comprehensive guide:
Ethio-Paradise Coffee House engage on facilitating Operation management
by;
1. Coffee Sourcing and Quality Control:
- Establish strong relationships with local coffee farmers for a direct and ethical supply chain.
- Implement a rigorous quality control process to ensure the consistency and excellence of
coffee beans.
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 - Regularly visit coffee farms to maintain quality standards and strengthen partnerships.

2. Staff Training and Development:

- Invest in comprehensive training programs for baristas, emphasizing coffee brewing
techniques, customer service, and cultural knowledge.
- Provide ongoing professional development opportunities to keep staff updated on industry
trends and innovations.

3. Efficient Order Processing Systems:

- Implement advanced point-of-sale (POS) systems to streamline order processing.
- Ensure that staff is trained in using the POS system efficiently to minimize order errors and
improve overall service speed.

4. Customer Satisfaction:
- Conduct regular customer feedback surveys to gather insights on service, ambiance, and
product quality.
- Use customer feedback to make informed decisions on improvements and innovations.

5. Community Engagement Events:

- Plan and organize regular community events, such as coffee tastings, live music, and art
exhibitions.
- Collaborate with local influencers and artists to enhance community engagement.

6. Supply Chain Management:

- Develop and maintain relationships with reliable suppliers for non-coffee items, such as
pastries, snacks, and merchandise.
- Implement efficient inventory management systems to track stock levels and reduce wastage.

7. Technology Integration:
- Utilize technology for order and inventory management, allowing for better tracking and
control.
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 - Invest in a user-friendly mobile app for online orders, loyalty programs, and customer
engagement.

8. Sustainability Practices:
- Expand sustainability initiatives, such as the use of eco-friendly packaging and waste
reduction programs.
- Educate customers on the café's commitment to sustainability, fostering a positive brand
image.

9. Health and Safety Protocols:

- Implement and regularly update health and safety protocols to ensure a clean and safe
environment for both customers and staff.
- Train staff on hygiene standards and the importance of maintaining a sanitary workspace.

10. Regular Performance Evaluation:

- Conduct regular performance evaluations for staff to identify strengths and areas for
improvement.
- Recognize and reward exceptional performance to motivate the team.

11. Continuous Improvement:

- Encourage a culture of continuous improvement among staff members.
- Regularly assess and refine operational processes to enhance efficiency and customer
satisfaction.

12. Collaboration with Local Artisans:

- Collaborate with local artisans for café décor and exclusive merchandise.
- Support local businesses and artisans, contributing to the cultural richness of the café.

13. Crisis Management Plan:

- Develop a comprehensive crisis management plan to handle unforeseen challenges such as
supply chain disruptions, natural disasters, or public health emergencies.
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 By focusing on these key areas and implementing efficient operational management practices,
Ethio-Paradise Coffee House can create a thriving and sustainable business while delivering an
exceptional coffee experience to its customers.

Conclusion:

Ethio-Paradise Café is poised to be a beacon in the Ethiopian coffee landscape, offering not just
a cup of coffee but an immersive cultural experience. With a steadfast commitment to quality,
community, and sustainability, Ethio-Paradise aims to redefine the coffee culture narrative,
leaving an indelible mark on the hearts and palates of coffee enthusiasts in Ethiopia and beyond.
- The ability to foster a sense of community and belonging among customers.