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Introduce a diverse range

of tea blends and products Ensure consistent quality and
to cater to various customer sourcing of tea leaves.
preferences.

Achieve profitability within

Build a loyal customer base the first two years of
within the local community. operation.
Tea enthusiasts, health-conscious individuals,
students, and professionals seeking a cozy
environment to enjoy tea and light snacks.
1 Land
A space for create a Tea shop.
2
Skilled Staff (Labor)
Employees to handle operations
and customer service.

3 Financial Resources (Capital)

Funds for equipment, inventory,
marketing, and expenses. 4 Management Expertise (Entrepreneur)
Leadership and strategic skills to run the
business effectively.
Goals and Objectives:
1. Secure funding and permits for the tea shop.
2. Develop a unique menu of tea blends.
3. Establish an online presence and marketing strategy.

The way to fill the goal:

1. Seek investment from investors or secure a business loan.
2. Collaborate with a tea expert to curate the tea menu.
3. Create a user-friendly website and engage in social media marketing.
The problem and how to solve:
1. Limited initial capital might pose challenges, but seeking investment mitigates this.
2. Competition from existing tea shops may require differentiation.
3. Solutions include cost-effective marketing and unique tea offerings.

Compliance with Sufficiency Economy: Focus on reasonable initial investment and sustainable growth.
• Goals and Objectives:
1. Expand to multiple locations within the city.
2. Build a loyalty program to retain customers.

• The way to fill the goal:

1. Secure additional funding or reinvest profits for expansion.
2. Implement a loyalty program with rewards for frequent customers.

• The problem and how to solve:

1. Expansion may require careful financial planning and market research.
2. Customer loyalty might be affected by competition.

• Compliance with Sufficiency Economy: Ensure moderation in expansion to maintain financial stability.
• Goals and Objectives:
1. Source tea leaves sustainably and ethically.
2. Engage in community initiatives and environmental responsibility.

• The way to fill the goal:

1. Establish partnerships with sustainable tea suppliers.
2. Participate in local environmental and community events.

• The problem and how to solve:

1. Sustainability efforts may require initial investment but can yield long-term benefits.
2. Community involvement can enhance brand reputation.

• Compliance with Sufficiency Economy: Promote self-immunity by contributing positively to the local
community.