SPEECH INTRO ( 3 minutes )

SHOW Letter: Lynda Hammes

CFR and its magazine; FA: have started a series of report and conferences on the Middle East : KW will be
inaugurating the series.

WHY KUWAIT ?
 There is a strong interest from the readers of FA and also from the 500o members of the CFR
 We believe that there is a lack of objective and independent information on Kuwait and the truth is that
KW is at a turning point and the Oil Crisis has become a Wake Up Call for the country : The country now yes
or yes MUST
o 1) diversify away from oil and
o 2)Pave the way for Private Sector growth.
 Regarding FDI (Foreign Direct Investment) there are so many challenges and opportunities happening in
the regulatory and legal framework ( Chaning the business environment)

OBJECTIVE OF THE REPORT IS TWOFOLD

 Strengthen Economic, political ties US-KW
 Show investment opportunities in different sector: Infrastructure, Energy, Housing, Telecom, Education

IMPORTANT TO SAY THAT CFR IS AN

 Independent non partisan membership organization
 Think Tank
 Publisher of FA

SHOW PDF ABOUT CFR ( Show a few names)

TOPICS OF DISCUSSION AT THE COUNCIL: As a ThinkTANK CFR Organizes higl level meetings, symposiums,
publications amongst their members
Topics: Foreign Policy and World Affairs, Business Innovation, Corporate Governance, Climate Change, , Energy,
Cybersecurity | (Important that they notice that is not only politics !) Look at the CEO series event for example

--------------------------------------------------------------------
WE ARE PREPARING 2 EVENTS IN KUWAT : THE REPORT AND THE CONFERENCE:

THE CONFERENCE
The Conference :
Where: Takes place in NYC at the HQ of CFR
Date: 5 October: we carefully chose this date because it is after the UN and 2 days before the IMF Annual Meeting
FABranded event:: That means that
 Our conferences are chaired by the Editor Gideon Rose, Lynda Hammes
 Our conferences are moderated by members of the CFR: Mike Levi (energy), Donna Hrinak (Boeing),
Shannon Oneil and other

Objective of this event is to gather:

KW Businessmen WITH High level audience US investors and Policy Makers
--1 US Corporations interested to do business in the region
--2 US Investment companies experts in the region ( Private Equity Firms, VC)
--3 US Policy makers: Government leaders & TOP PRESS

Full day event: SHOW PDF Programme : Show the panels, the dynamics of the panels (about debate, engaging the
crowd, interactive)
The Road Show : Very important : Our events are not about speech and theory : They are about practive: FA
organizes well before the event the high level one on one private meetings between US investors and KW
businessmen.

FA has already conducted a delegate survey and there are some personalities interested ( SHOW PDF LIST
ATTENDEES TBC) but if a company has a list of persons / sector they wish to tarjet, FA Publisher Linda Hammes will
invite on their behalf. So we are talking about a tailored made, custom made event.

It is a very high level event 200 persons: CEO, VP level ..

THE COUNTRY REPORT :

We have been in the country since December Interviewing key personalities from different sectors :
We want to do an indepdent report on how Kuwait is changing economically, politically socially.
Report will be an intergral part of FA magazine;
Topics to cover: Foreign Investment Opportunities , PPP, Inovation, entrepreneurship, the importance of the private
sector, woman etc….
Show PDF list of interviewees ( remember and say a few key names like Yousef Al Ibrahim, Al Ayyar (kipco, Riham
Alghamim )
Show PDF synopsis and Show ABOUT FA

Important: FA is amongst the top five most influential magazine by Erdos Morgan ( premier business to Business
statistics company) Show the logos os FA with Harvard Business review, NYT, WSJ ( so they see we are on the same
league)
 Contributors SHOW : their articles ( its Obama writing exclusively for FA !!!)
Circulation international _ forum :

TRANSITION TO THE INTERVIEW: WHY COMPANY XXX Since Energy will be one of the main topics of discussion
in both the report and the conference and since Kuwait Oil Company ( for example) is one of the leading companies
in the region we would like to have your comments
SELLING
TRANSITION TO SELL
- It was very interesting. We shall send you a copy of the report upon publication and we would very much
appreciate to have your comments.
- Regarding the conference, on due course, you shall receive an official invitation to the event. It would be an
honout to have you with us
- We are in Kuwait because there is an interest from CFR/FA toward new developments in Business climate in
Kuwait. There is a need strengthen the economic and political ties between the countries and it is the FIRST
TIME that FA is doing a conference/report focusing exclusively on Kuwait ( its unique. They cannot miss
this opportunity)

SELL: (Be very clear and to the point)

Your comments will appear in the repot as quotes in the different part of the report ( Introduction, in the energy
section for instance). HOWEVER, some companies have decided to send a larger/broader institutional message the
reader os FA and the US investment community that will be at the event.
FA is inviting a few companies that are a case study when it comes to innovation, to corporate
governance….Companies that have this international vocation to invest in the report with either Advertisement or
Conference Sponsorship.
The benefits of being sponsor includes:
1. Speaking opportunities in front of the full audience
2. Participate in the road show – Client guest list – a Custom-made event
3. Place an institutional advertisement in FA magazine amongst other benefits

So far we have KIPCO, AL MUTAWA, ALARGAN, MEZZAN HOLDING, KDIPA  show the logo page . Show the list
of sponsors PDF ( al mutawa, Kipco and say who approved : For example: Mr Al Ayyar from KIPCO decided to
become sponsor).

WHY IS IIT GOOD FOR KPC TO ADVERTISE : Very important : needs to be clear and to the point

1. (Partnerships)Create partnerships with US corporations, members of the CFR

 2. (Investment) It is the perfect platform for companies that are expanding and looking for US investors
3. (Help Internationalization) As you mentioned in the interview “ we are in the process of
internacionalization “ etc…
4. (Political reasons) The event and report will talk about Companies or Case Studies that have been key for
the Economic Development of Kuwait and KPC is one of these cases studies. mexer com a patriotism.

5. Who are they targeting Finally because FA reaches the business, financial and political elite of the US
(80%subscription) to the top high level reader and the top delegates will be there and will look at the most
influential entrepreneurs in Kuwait: THIS IS A WHO IS WHO IN KUWAIT _( Dar importancia a pessoa. EGO !
)

6. Custom Made event

 Show examples of advertisement in similar sector ( see Kuwait pdf)

 Show proposal if the moment is right

OVERCOMING CHALLENGES
“But we have no interest in the US. We are a regional company…Why sponsor event or place advertisement? “

Companies ( such as XXX) decided to place ad and become sponsors NOT because they have interests in the US…
most of them are regional……but they invested for Institutional reasons :
1 because this is FA “most prestigious magazine “
2 because we will only talk about cies thar are Case Stuties…and the leaders entrepreneurs
3 you Helping the country changing image