2024

Salon & Spa

Marketing
Calendar
Plan a successful year with marketing
tips and promotional ideas
 2024 SALON & SPA
MARKETING CALENDAR
We’re READY for you, 2024!
We don’t know about you, but we’re feeling BIG success vibes riding
on the changing winds of the new year ahead. If you thought 2023 was
great, prepare yourself for a SPECTACULAR 2024 filled with bookings
galore, revenue growth (personal growth too, of course!), incredible
opportunities, and fresh perspectives that bring us all closer to our
goals and dreams.
Our special edition annual Marketing Calendar has been thoughtfully
curated to help you knock your marketing campaigns out of the park,
raise the roof on bookings, and maximize earnings. Get inspired to
show 2024 what you’re made of with our monthly promotional ideas
focused around the seasons, must-know marketing tips and tactics,
industry stats, and more! We can’t wait for you to step into this new
year armed and ready to reach your success potential!
 JANUARY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

1 2 3 4 5 6
January is the perfect time to push for more
membership and package sales that will set you
up for increased bookings and revenue in the
International Mind- months ahead. While self-care and starting fresh
New Year’s Day Body Wellness Day are on the minds of many at the beginning of
7 8 9 10 11 12 13 the new year, it’s a great opportunity to amp up
your membership and package sale efforts and
communicate the value of the VIP perks that
come with them. Make sure your entire crew is
National Bubble Law Enforcement on-board by setting a monthly goal and holding
Bath Day Appreciation Day weekly check-ins to share progress and tips to
14 15 16 17 18 19 20 help win more sales.

MEEVO TIP
National Dress Up Martin Luther King
Your Pet Day Jr. Day National DJ Day What better time than now to evaluate previous
21 22 23 24 25 26 27 year performance and set your sights on bigger
and better things in 2024? Kick things off by
getting up, close, and personal with your goals.
When it comes to data and analytics, Meevo’s
National Fun at
reporting capabilities reign supreme. From
Roe Vs. Wade Day Work Day
sales statistics and client retention to employee
28 29 30 31 KPIs and missed opportunities, measuring
crucial metrics like these will give you a 360°
view of your business and empower you to more
effectively define your future goals.
 JANUARY YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

Hello 2024! As we embark on a brand new year, it’s an opportunity
to start fresh, realign with your goals, strong arm your marketing
efforts, and strategically leverage tools and tactics that will help
you attract more guests, boost bookings, and keep your revenue
streams flowing.
January is all about NEWNESS. Rejuvenation, renewal, and
revitalization are the vibes this month and it’s the perfect time to
focus your promotions around that feel-good energy!
 New State of Mind: With International Mind-Body Wellness Day on the 3rd,
A
it’s a no-brainer day for spas to run an irresistible self-care special. Consider
offering a discount on a therapeutic service like a hot stone massage or create
a mind-body bundle of take-home products at a reduced rate. Take it a step
further by crafting your promotional materials with colors that represent
relaxation, abundance, and tranquility like green, blue, and lavender.
 resh Foot Forward: In celebration of National Bubble Bath Day on the 8th,
F
offer your clientele a blissful and bubbly pedicure special that’ll give them an
extra pep in their step! It might not be the typical full-body candlelit bubble
bath, but with the right aromatherapy and maybe even a paraffin dip, there’s
no doubt your guests will be in a state of relaxation from head to toe.

 n Officer and a Gentleman: Show your gratitude on Law Enforcement

A
Appreciation Day by giving your local officers a fresh new do at an irresistible
INCREASING CUSTOMER RETENTION BY reduced rate. Throw in a complimentary silky-smooth beard treatment and
they’ll be strutting out of your salon feeling like a perfectly pampered king.
JUST 5% CAN INCREASE PROFITS BY

25-95
Be sure to send a promotional email to your local law enforcement or drop off

%
a flyer so they’re in the know!

NOTES

(SOURCE: SEARCH ENGINE JOURNAL)

 FEBRUARY
BLACK HISTORY MONTH

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

4 5
1 2 3
A great way to empower your staff while also
boosting revenue, is to give them special
discount codes to leverage with guests. They
National Carrot can use these to encourage clients to extend
Groundhog Day Cake Day a service, purchase products, or bring a friend
6 7 8 9 10 along at a discount. This helps increase
retention, cross-sells, and even helps fill slower
times throughout the month.

Rosa Parks Day National Pizza Day

11 12 13 14 15 16 17

Galentine’s Day MEEVO TIP

Singles Random Acts of
Mardis Gras Valentine’s Day Awareness Day Kindness Day When was the last time you checked in with your
18 19 20 21 22 23 24 clients on their beauty and wellness goals? If
it’s been a while, now is a great time to discuss
their treatment preferences, new services or
products they might want to try, and what their
National Love
long-term self-care needs are. The good news
Presidents’ Day Your Pet Day World Yoga Day
is that you can easily keep track of all these
25 26 27 28 29 important details and updates with Meevo’s
Client Preferences. Consider it your life-saving
client memo solution that helps you personalize
each and every experience!
Pink Shirt Day
(Anti-Bullying Day)
 FEBRUARY YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

While Valentine’s Day might be the most noteworthy holiday this
month, there are a number of other happening days that will make
February exciting and lucratively rewarding! The chill hasn’t quite
left the air yet, but there’s no doubt your clients are already catching
that pre-spring fever. Play off of those vibes and consider running
specials focused around both the approaching sunnier days ahead
and the end of the winter season, too.
 elf-Love Soiree: Singles Awareness Day may not be the most celebrated
S
occasion of the month, but your clients “flying solo” deserve special treatment
too! Promote a self-love soiree event at your salon or spa and make the day
fun and exciting by offering guests a day of pampering with exclusive savings.
Combine a manicure with haircare services at a reduced rate or free add-ons
and upgrades with any massage to show your single clients a little extra love.
You could also offer a “single together” incentive with 20% off any service when
guests bring a buddy. Don’t forget to top off the soiree with a glass of bubbles
and a sweet treat to make it extra memorable!

 wo of a Kind: Two is always better than one! With love in the air on February
T
14th, it’s just the right time to invite your clients and their significant others to
celebrate the romantic occasion by indulging in some TLC together. Offer a

67
pedicure for two with a special $20 off incentive they won’t be able to resist. For

%
spas, couples massages are of course a no-brainer on Valentine’s Day but why
not sweeten the deal with some cryotherapy or a CBD oil upgrade at no extra
cost? Be sure to communicate the savings value in promotional campaigns so
your clientele knows they’re getting a lot of bang for their buck.

 inter R&R: Many of your clients are battling the last few weeks of winter-
W
weary skin and hair, and could use some R&R (rescue and relief) before the
OF CONSUMERS MAKE UNPLANNED warm weather hits. Chemical peels are the perfect spa treatment to revive
PURCHASES MERELY BECAUSE OF A color, tone, and texture. Promote a ‘BOGO 30% off’ deal to lock in more future
appointments and keep guests on a healthy skincare regimen. Salons: stay
DISCOUNT OR COUPON OFFER.
focused on hydrating and reparative services like keratin treatments and deep
(SOURCE: RETAILMENOT, INC.) conditioning masks that’ll bring their thirsty locks back to life.
 MARCH
WOMEN’S HISTORY MONTH

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

3 4
5 6
1 2
Did you know that 98% of text messages are
opened? Don’t miss out on the most effective
way to send promotions, reminders, exclusive
Employee discounts and more. Make text messaging a
Appreciation Day vital part of your marketing plan, and save time
7 8 9 by automating texts like confirmations or post
appointment reviews.

International
National Dress Day Women’s Day

10 11 12 13 14 15 16

Ramadan Begins
MEEVO TIP
Daylight Savings National Plant a
Time Begins Flower Day Pi Day Meevo’s unique and easy-to-use Walk-
17 18 19 20 21 22 23 In Manager feature helps you keep your
appointment book full and your team
productive day-in and day-out. Walk-In
Manager allows both employees and guests
National
to add names to the appointment queue to
St. Patrick’s Day Spring Equinox World Water Day Puppy Day
fill last-minute openings due to cancellations,
24 25 26 27 28 29 30 schedule changes, and no-shows, freeing up
your front desk and preventing missed
revenue opportunities.
31
Easter Sunday Good Friday
 MARCH YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

The temps are at last starting to rise and the winter season officially
comes to a close on March 19th–yay! Get your beauty business
team in a spring fever state of mind and start thinking about the top
services your clients are likely to request this month. Think lighter
locks, shorter cuts, dewy glowing skin, bright-colored manis and
pedis, brightening facials, and anything that’ll give guests a boost as
they transition into the sunnier season.
 uck Be a Lady: Celebrate International Women’s Day on March 8th by showing
L
your recognition and gratitude for all the incredible women who make the
world better and brighter. Whether it’s a discount on any service or an exclusive
promotion on specific treatments, make all the lovely ladies feel extra lucky on
this day. Want to take it a step further? Create mini take-home swag bags filled
with product samples, coupons, and a thoughtful card to commemorate the
day and remind them how important they are.

 pring (Mini) Break: It’s not quite spring break, but you can still give
S
your clients a little teaser! Drum up more bookings and boost revenue by
discounting “mini” service sessions like 30-minute express Swedish massages,
glow on the go facials, bang trims, toning glosses to quickly revive color, etc.
Create a mini service menu of treatments that take 30 minutes or less and will
get guests in the door to fill those in-between appointment vacancies.

ON AVERAGE, BEAUTY BUSINESS  ot of Gold: Invite clients to take advantage of the St. Patty’s Day luck with an
P
RETAIL SALES ACCOUNT FOR ABOUT

14
irresistible bundle of products (or should we say pot of gold) at an irresistible

%
price. If retail sales have been waning, now’s your chance to make it rain.
Whether it’s an exclusive line of styling products, bath and body care sets, or
hand-picked items you’re well-stocked with, guests will be doing the happy
leprechaun dance over those savings!

NOTES

OF TOTAL REVENUE.
(SOURCE: TRAFFT)
 APRIL
STRESS AWARENESS MONTH

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

1 2 3 4 5 6
Spring is a great time to refresh and elevate your
branding so you can stand out from the crowd.
Inspect your website, booking process, social
April Fool’s Day
National media presence, graphics, communications and
Easter Monday Burrito Day storefront to be sure everything aligns. Look at
7 8 9 10 11 12 13 your colors, logos and language in particular to
create a more cohesive brand that attracts your
perfect guest.

National
World Health Day Ramadan Ends Siblings Day National Pet Day

14 15 16 17 18 19 20

MEEVO TIP
Get to Know Your
Customers Day Did you know 51% of consumers use at least
21 22 23 24 25 26 27 one form of contactless payment? If you
haven’t yet made the transition to chairside
checkout, then now’s your chance! It’s a huge
Earth Day time-saver for clients and allows you to add
National
products, book future appointments, and save
Passover Starts Hairstylist Day
preferences for a guest right on the spot.
28 29 30

National International
Superhero Day Dance Day Passover Ends
 APRIL YOUR MONTHLY PLAN
AT A GLANCE
Spring is a time of renewal. Emerging from the colder days of winter,
clients may be looking to lighten up and soothe parched skin. Tailor
your treatments to both the rainy days of spring (ugh, frizz) and also
prepare guests for sunnier days ahead. Bring on the pastels!
April is Stress Awareness Month and what better stress buster than
a good massage, meditation session or visit to the sauna? And
don’t be surprised when you start getting bridal bookings for the
upcoming wedding season.
25
%
OF CONSUMERS CLAIM THEY ONLY BUY
ECO-FRIENDLY BEAUTY PRODUCTS
(SOURCE: GREENPRINT)
KEY PROMOTIONAL IDEAS
 low Up: Now’s the time to promote anything that helps guests get their skin
G
soft and glowing. Offer special discounts or packages for body scrubs, vitamin
C facials, self-tanning sessions and moisturizers. You can also run a discount on
highlights for returning guests or guests who haven’t booked in awhile and give
them that special glow.
 o-Wash Day: Celebrate Earth Day by encouraging guests to wash their hair
N
less. This helps preserve natural oils and can save up to 6 gallons of water per
shower. Hold specials on dry shampoo and introduce guests to low and no
suds options for cleansing their locks. Bonus: washing less also helps fight frizz
during damper months.
 traight Shot: Speaking of frizz, bundle your blowout services at a discount
S
for guests looking to tame their mane and keep that glossy look no matter the
weather. You can even promote special pricing on Brazilian blowouts, or offer
free deep conditioning add ons for a treatment guests can’t refuse.
NOTES
 MAY
MENTAL HEALTH AWARENESS MONTH

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

1 2 3 4
How are your email campaigns performing?
Have you reviewed your metrics lately? Checked
open rates? If the numbers are lackluster,
it’s worth doing a little A/B testing to realign
May Day Star Wars Day your messaging and better understand what
5 6 7 8 9 10 11 resonates with your subscribers. Test subject
lines, calls-to-action, imagery, content, tone of
voice, etc.—just don’t test them all at once! It’s
best to focus on one element at a time and go
National Teacher from there. Take these learnings and leverage
Cinco De Mayo Nurses Day Appreciation Day them to craft more engaging emails your clients
12 13 14 15 16 17 18 can’t wait to read!

MEEVO TIP
National National Armed
Mother’s Day Pizza Party Day Forces Day If you want to keep your team goal-oriented
19 20 21 22 23 24 25 (and who doesn’t?) check out Meevo’s
customizable Smart Centers. Team members
can easily access real-time data to keep tabs on
personal and business goals Plus, they can more
National Rescue National National
easily book appointments, check out guests and
Dog Day Brother’s Day Wine Day
adjust schedules.
26 27 28 29 30 31

Memorial Day

National National
Sunscreen Day Burger Day
 MAY
YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

May is the month of mothers and flowers and sunshine! Filled with
some great celebration days, this month is a boon for the beauty
and wellness industry. You’ll want to pay extra attention to your
marketing efforts and productivity to make sure you max out your
results. Be sure to get organized ahead of time to kick out all those
awesome promotions.
May also happens to be Mental Health Awareness month, a nice
opportunity to encourage guests to come in for some necessary
self-care and “me time.”
 om Goals: Every mother loves to be pampered and appreciated, and she
M
deserves it! This Mother’s Day, create special pamper packages at different
price points. Offer everything from a luxurious day of services to a bundle of
mini-treatments. Try giving free product goodie bags (with a 10% off coupon for
future visits) with any purchase or treatment.
 ine Down: Why not offer champagne to guests with any service on and
W
around National Wine Day? Create fun social media posts to let your clientele
know. You could even host a fun promotion where groups of 3 or more get a free
bottle of wine when they come in during the month of May.

 rateful & Gorgeous: Nurses and first responders need to look and feel
G
their best too, especially after all they have done to help us get through the

86
pandemic. Show your gratitude and appreciation by offering a discount for

%
nurses, health care workers and first responders during the month of May.
Massages, wellness treatments or even a full makeover package are all great
options to say thanks.

NOTES

OF CONSUMERS PREFER AN
AUTHENTIC BRAND IMAGE
AND HONEST PERSONALITY.
(SOURCE: FORBES)
 JUNE
PRIDE MONTH

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

2 3
1
June’s gonna be busy: weddings, graduations,
vacations, you name it. Keeping your social
media feed updated will be more important
National Say
Something than ever. Offer quality, on-brand content in the
Nice Day form of before-and-afters, staff introductions
4 5 6 7 8 and monthly promotions. Try sharing tutorials
on services, tools and products. Always be sure
to include your online booking link!

National Cancer World National National Best

Survivors Day Environment Day Donut Day Friend Day

9 10 11 12 13 14 15

Flag Day MEEVO TIP

Bourbon Day Want to boost brand awareness and increase

16 17 18 19 20 21 22 engagement? Meevo’s Marketing Suite takes
all the guesswork out of your marketing plan.
International You can easily send customized emails, build
Yoga Day automated campaigns, segment customer lists,
World
manage your online reputation and run your
Father’s Day Juneteenth Summer Solstice Rainforest Day
social media accounts in a snap.
23 24 25 26 27 28 29

30
World Social
Media Day
 JUNE
YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

The days are long and the beaches are calling–summer has
finally arrived!
Whether you’re celebrating our LGBTQIA+ community members or
dads who need a little R&R, June is a month of love, acceptance
and donuts. Throw a pride party, hold a fundraiser for the depleting
rainforest and get ready to welcome the throngs of wedding parties
ready to get gussied up for the big day.
 ummer is Hair: All that sun and surf takes its toll on our hair. Run a promotion
S
offering discounted glossing services or bundle products that protect hair
from salt, chlorine and UV rays. You can even package products with a custom
balayage to brighten and protect your clients’ tresses.
 apper Dad: Get the gift certificates ready! Create a custom service package or
D
gift certificate with all the right things to celebrate dad. Combine things like a
male mani-pedi, custom shave, sports massage, hydrotherapy or some time in
the infrared sauna.

 ridal Bloom: Start a summer long promotion for brides and wedding parties.
B
Offer sweet little add-ons like travel-size products, discounts on booking
multiple services, wine, champagne or even a little bouquet of flowers during
a consultation.

51 %
NOTES

OF BEAUTY PRACTITIONERS SAY ONLINE

TUTORIALS HELP ENGAGE CLIENTS.
(SOURCE: THE BOTTOM LINE)
 JULY
UV SAFETY MONTH

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

1 2 3 4 5 6
Need an easy way to ensure guests keep coming
back? Start a loyalty program! Give guest points
every time they come in for a service or take
International
Plastic Bag other actions like posting a five star review,
Free Day Independence Day National Bikini Day pre-booking their next appointment before
7 8 9 10 11 12 13 checkout or making a referral. Assign benefits
and/or discounts to different point amounts and
watch the revenue roll in.
World
Chocolate Day
National National
Islamic New Year Kitten Day Simplicity Day

14 15 16 17 18 19 20

MEEVO TIP
National Clean National
Beauty Day Tattoo Day Setting your team up for success means giving
21 22 23 24 25 26 27 them the right tools. Meevo’s eLearning &
Academy have personalized, role-based
learning you can access 24/7. Our training
videos, guides, self-check quizzes and in-depth
National Ice International
certifications cover everything from onboarding
Cream Day Self-Care Day
and day-to-day operations to advanced
28 29 30 31 software functionality so everyone on your team
stays in-the-know.

National National
Parents’ Day Lipstick Day Avocado Day
 JULY
YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

The weather is hot, hot, hot and so is your chance to attract
new guests.
Double down on your marketing efforts and make this July a
Declaration of Relaxation! Give services fun, festive names. Bundle
head-to-toe packages and offer a ‘buy 3 services and get a 4th free,’
to encourage guests to keep coming back.
 SalonSelfies: Ask guests to take selfies after their cut, color, massage or facial
#
services to show off their new vibe and glowing skin. Have clients post on their
social account, then tag your business for all their audience to see. You can
even offer a discount or loyalty points for posting.
 ll American Beauty: Promote Independence Day specials that help keep
A
everyone looking their finest during the summer season. Gel or dip powder
mani-pedis, custom spray tans and even waxing services will all help guests
look their best for those 4th of July parties and bbq’s.

 xpress-ive: Want to maximize both your and your clients’ time? Offer blocks of
E
express services like lash tints, blowouts or chair massages to fill in scheduling
gaps, keep service providers busy and increase your frequency of visit rate.

NOTES

THE SALON INDUSTRY IS A

$ 47BILLION
INDUSTRY IN THE U.S. ALONE.
(SOURCE: GITNUX)
 AUGUST
NATIONAL WELLNESS MONTH

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

1 2 3
Hosting events at your salon or spa is a great
way to easily grow your clientele, while also
fostering a stronger relationship with existing
National guests. Whether it’s a themed event surrounding
Girlfriend Day a particular holiday, or a “no reason” wine and
4 5 6 7 8 9 10 cheese night with free samples and special
pricing, your clients will love the opportunity
to get out and mingle in a fun social setting! Be
Sisters’ Day sure to promote the occasion as a bring-a-friend
National event so you can connect with more potential
Friendship Day Heroes’ Day Book Lovers Day new clients!
11 12 13 14 15 16 17

MEEVO TIP
National National National Tell a National
Balayage Week Left-Handers Day Relaxation Day Joke Day Nonprofit Day Membership programs are the perfect way
18 19 20 21 22 23 24 to create reliable revenue while adding value
for your guests. With features like automated
billing, multi-location access and split and swap,
Meevo makes it easy to create, promote, and
National Senior
track the perfect membership for your business.
Citizens Day

25 26 27 28 29 30 31

Women’s National
Equality Day Beach Day
 AUGUST YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

August brings the last vestiges of summertime, but with lots of
awesome ways to attract new and repeat guests. Hello, National
Balayage Week anyone?!? Promote a big end of summer blowout
(literally and figuratively!) and be sure to reach out to clients who
haven’t been back in a few months.
 ive Back: For National Nonprofit Day, raise funds for a local or national charity
G
you love. Hold a food, toy or clothing drive or donate a portion of all proceeds.
MeevoPay lets you enable charitable donations for eCommerce and POS
transactions to make giving back even easier.
 FF BOGO: Give clients a special discount for their besties on August 4th to
B
celebrate National Friendship Day. Create a BOGO promo with a discount on
services when you bring a friend. Keep the vibes rolling with fun music, snacks
and a selfie station for sharing all the joy.

 ady’s Choice: Commemorate women’s right to vote on August 26th with

L
a special female-identifying only discount or add-on. Spotlight your female
employees and give shoutouts on your social media accounts. Be sure to use
those hashtags to up the ante on engagement!

NOTES

9 OUT OF 10
PEOPLE READ THEIR TEXTS WITHIN THE
FIRST 3 MINUTES.
(SOURCE: VENTURE BEAT)
 SEPTEMBER
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

1 2 3 4 5 6 7
Get in back to school mode by inspecting
your website. Make sure you have all the right
elements in place: easy online booking, a clear
‘Book Now’ CTA, updated location and hours,
Labor Day Read a Book Day World Beard Day services, pricing, staff profiles,and social media
8 9 10 11 12 13 14 handles. It should also be easy to navigate and
user friendly all the way through booking.

National Day of National Bald is

Grandparents’ Day Patriot Day Encouragement Beautiful Day

15 16 17 18 19 20 21

MEEVO TIP
Wife National Working International Day
Appreciation Day Parents Day of Peace A data-driven marketing plan that brings the
22 23 24 25 26 27 28 results means running reports that matter. Over
150 Meevo reports help you track important
KPIs like client retention, average ticket,
productivity, frequency of visit and more so you
National National
can keep crushing those goals through the end
First Day of Fall Family Day Daughters Day National Sons Day
of the year!
29 30

National
Coffee Day
 SEPTEMBER YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

It’s back to school season and everyone’s getting ready to put their
bathing suits away. As you transition into fall, promote those Labor
Day deals and start going through inventory to keep things up to
date. It’s also the start of football season, sweater weather and
pumpkin spice everything. You’ve been warned.
 ack to Cool: Help your clientele get freshened up for the school year! Offer
B
discounts for college students or teachers. Promote trims, a color refresh or
quick cuts for the kiddos. You could even hold a supply drive to help students in
need in your area get all the needed school supplies.
 all into Autumn: Break out all the fall scents with a pumpkin enzyme facial or
F
a vanilla and ginger body scrub. Offer guests $5 off for checking in on Facebook
or Yelp during their appointment, or a mini pumpkin mask or body scrub if they
tag your salon on Instagram.

 he Gift of Peace: Raffles are a fun strategy to boost loyalty, visibility and
T
frequency of visit. This International Day of Peace, try running a raffle for a mini
getaway with special goodies. Enter guests into your raffle any time they spend
a certain amount or take a certain action.

60 %
NOTES

OF CLIENTS FOLLOW THEIR SALON OR

STYLIST ON SOCIAL MEDIA.
(SOURCE: SALON TODAY)
 OCTOBER
BREAST CANCER AWARENESS MONTH

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

1 2 3 4 5
How can you maximize slow times and more
easily fill gaps in your schedule? Try yield
management, where you adjust prices based
National
Rosh Hashana National Do Something on demand or competition. Kinda like airfare
National Hair Day Begins Boyfriend Day World Smile Day Nice Day or hotels. Too many openings on a Tuesday
6 7 8 9 10 11 12 evening? Offer a Tuesday night discount. Or raise
prices slightly for more coveted weekend slots.

National Inner World Mental

Beauty Day Health Day Yom Kippur

13 14 15 16 17 18 19
National
Mammography
Day
MEEVO TIP
Indigenous National National No
People’s Day Aesthetician Day Beard Day An essential way to avoid missed opportunities
20 21 22 23 24 25 26 without adding workload is to use an
National Youth automated waitlist. Meevo’s Waitlist scans
Confidence Day National
Pumpkin Day your Appointment Book every five minutes for
Massage Therapy openings or schedule shifts, then automatically
Awareness Week National
texts Wait List clients to fill the slots, freeing up
Begins World Pasta Day Microneedling Day
your front desk for more important tasks.
27 28 29 30 31

National
Chocolate Day National Cat Day Halloween
 OCTOBER YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

October brings so much more to celebrate than just Halloween.
Though, let’s admit it, the holiday season really starts on the 31st.
Even if spooky stuff isn’t for you, Aesthetician Day, Microneedling
Day and Massage Awareness Week bring tons of promotional
opportunities (and chances to thank your amazing
service providers!).
Plus, October is Breast Cancer Awareness Month so keep the pink
ribbons handy and run a fundraiser to support a great cause.
 olor Me Cozy: With guests looking to embrace everything warm and cozy,
C
promote a big discount on color services to expand your clientele and boost
your frequency of visit . Try offering 40% off color services for new guests and
20% for returning guests.
 oo-ti-ful You Open House: Running a medspa or wellness center with
B
advanced treatments? Hold a Halloween themed open house with wine,
appetizers, freebies, Boo-tox discounts and other “treats.” Share a presentation
about fillers, lasers, medical grade facials or cryotherapy to educate and
entice guests.

 ake Mine a Double: For Massage Awareness Week, run promotions on

M
couples massages and bring-a-friend discounts to double the appointments.
Create fall-themed add-ons and use automated add-on prompts during online

35
booking and watch your average ticket sales soar.

OVER
% NOTES

OF BEAUTY AND WELLNESS CLIENTS

ARE AGED 35-44.
(SOURCE: GITNUX)
 NOVEMBER
NATIVE AMERICAN HERITAGE MONTH/ NO-SHAVE NOVEMBER

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

3 4
1 2
Is your salon or spa branding consistent across
your website, emails, and social platforms?
A clear and cohesive aesthetic will not only
All Saints Day
help keep your business top of mind, it’ll
Diwali make the user experience more seamless. If
5 6 7 8 9 you haven’t yet defined your business’ brand
personality, get started with our Salon & Spa
National Branding 101 Guide!
Redhead Day

Daylight Saving American National Stress

Time Ends Football Day Awareness Day

10 11 12 13 14 15 16

MEEVO TIP
National Happy World
Veterans Day Hour Day Kindness Day Want to effortlessly boost average ticket
17 18 19 20 21 22 23 prices? Meevo’s convenient Upsell Prompts
automatically remind you to recommend
relevant add-on products and services to guests
both at booking AND checkout so you never
National International National National
miss out on extra revenue.
Princess Day Men’s Day Botox Day Espresso Day

24 25 26 27 28 29 30

Small Business
National Cake Day Thanksgiving Black Friday Saturday
 NOVEMBER YOUR MONTHLY PLAN

AT A GLANCE KEY PROMOTIONAL IDEAS

It’s the month of the turkey, it’s prime shopping and spending
season, and it’s one of the busiest times of the year for your beauty
business! Don’t lose your marketing momentum just yet–drum up
more sales and keep the revenue flowing by planning irresistible
seasonal promotions. Lots of your clients are out hitting the stores
which means sore feet and much needed self-care. And let’s not
forget about Movember this month! Offer a special perk for all of
the mustache growers to show your support for men’s
health awareness.
 urn Back Time: With Daylight Savings ending on November 3rd, make it a
T
little more eventful with promotions focused on age-defying services. Offer
“gone with the gray” root touch-ups, skin-tightening and collagen-boosting
treatments, botox glow ups, laser resurfacing, and other services that’ll help
your clients look and feel more youthful and spirited.
 hange is in the Hair: While the leaves are changing to the glorious colors of
C
fall, many of your clients will be itching to take their manes to deeper, darker
hues that complement the season. Leverage this trend to drive more color
service bookings and make your promotion a month-long event. While you’re
at it, recommend hydrating treatment add-ons to help combat dry, winter
hair and don’t forget to suggest color-protecting take-home products during
the appointment!

78 %
 hat Friday Feeling: Black Friday is the #1 day of the year for discounts and
T
deals. Entice shoppers to take their spending to your salon or spa with specials
that’ll have them feeling they just hit the jackpot! Create Black Friday coupons
to be redeemed on any service or run a ridiculously good special like 30% off
facial packages, 20-40% off ALL products, $20 off fillers and botox, etc. If there’s
a time to really GO BIG with your promotions, this is it!

OF BUSINESSES THAT LEVERAGE  elebrate Small Business Satur-YAY: Offer customers something special to
C
SOCIAL MEDIA TO PROMOTE SALES incentivize them to attend - like a discount for signing up for your email list or
a bundle deal for holiday services. Partner with another small business - it’s
OUTPERFORM THOSE THAT DON’T.
a great opportunity to get more eyes on your Small Business Saturday event,
(SOURCE: HOOTSUITE) capitalize on shared profits, and foster a sense of community.
 DECEMBER
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY MARKETING TIP

1 2 3 4 5 6 7
Want to boost social engagement and brand
awareness? “Going live” has been a social
media trend for a few years now on Facebook,
Pearl Harbor
National Christmas International Remembrance Day LinkedIn, and Instagram. The authenticity of live
Lights Day Cyber Monday Giving Tuesday Volunteer Day video content can help humanize your business,
8 9 10 11 12 13 14 build a deeper connection with your audience,
and keep your salon or spa top of mind.

Showcase your team in action, announce

discounts and events, show a tutorial, etc.–
National Christmas International Gingerbread National
Brownie Day Card Day Animal Rights Day House Day Cocoa Day
anything that you think your followers will
engage with.
15 16 17 18 19 20 21

MEEVO TIP
National Ugly
National Twin Day Sweater Day Winter Solstice Want to simplify bookings and make the most
22 23 24 25 26 27 28 of your time? Meevo’s powerful Intelli-Booking
feature lets you easily customize and save
service-specific timings for guests who may
Hanukkah Begins require more or less time for their recurring
National Cookie services. Allocating just the right amount of
Exchange Day Christmas Eve Christmas Day Kwanzaa Call a Friend Day
time for every client visit helps you stay on top
29 30 31 of your daily schedule and can even present
opportunities for more bookings.

New Year’s Eve

 DECEMBER YOUR MONTHLY PLAN
AT A GLANCE
2025 is just around the corner…Can you believe it?! You’ve made
it this far–take a moment to pause and celebrate your hard work,
growth, and success, boss babe! December is a busy, busy month
for your business. It’s still prime shopping time so make sure your
gift cards and retail products are well-stocked and heavily promoted
in the coming days. Along with the shopping craze comes tired and
sore feet and the need for a little relief and relaxation and that’s
what you do best so don’t slow your marketing efforts just yet!
67
%
OF CONSUMERS PLAN TO DO THEIR
HOLIDAY SHOPPING BEFORE BLACK
FRIDAY AND CYBER MONDAY THIS YEAR.
(SOURCE: RIS NEWS)
KEY PROMOTIONAL IDEAS
 OEsty Winter Warmer: Is there anything more relaxing than a comforting
T
pedicure after a long, chilly day? Give all the busy bees and shoppers
something warm and delightful to look forward to with a pedicure fit for
royalty. Pull out all the stops with scrubs, paraffin dips, aromatherapy oils and
lotions, and maybe even a mug of hot mulled cider to make things extra cozy.
Market your winter warmer promotion at the rate of a basic pedi so the value is
undeniably good and make it a “flash sale” that lasts one or two days to create
urgency and entice more bookings.
 pa-La-La: Spread the holiday cheer at your spa with a trifecta promotion of
S
express treatments that would still fit into a 1-hour appointment slot. Average
tickets will soar and guests will be in a merry and bright state of bliss that’ll
have them singing your praises. Offer a roundup of services like a 30-minute
therapeutic massage with a 15-minute sauna session and a 15-minute mini
glow facial or pick and choose the services you want to boost appointments for.
 he Christmas Cure: Close out the month by giving your clients a confidence-
T
boosting pick-me-up so they can head into the new year feeling fresh and ready
to take on all that 2025 has to offer. Foot traffic is typically a little slower in the
days following big holidays, so it’s a great time to run deep discounts to keep
the appointments rolling in. Think smoothing keratin treatments, blowouts,
chemical peels, hydrafacials, and any kind of service that will leave guests
feeling lighter and lovelier after conquering the season AND the year.
Stay Organized Throughout The Year With Our

MONTHLY
& WEEKLY
WORKBOOK
PLANNER
MONTH:

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY NOTES

MONTH: WEEK OF:

MONDAY TUESDAY WEDNESDAY THURSDAY TOP

TOPPRIORITIES
PRIORITIES

TO-DO
TO-DO

FRIDAY SATURDAY SUNDAY

NOTES
NOTES
MONTH: WEEK OF:

MONDAY TUESDAY WEDNESDAY THURSDAY

FRIDAY SATURDAY SUNDAY NOTES

NOTES
MEEVO INSPO
If you loved our Annual Marketing Calendar, we’ve got
even more incredible resources to support your beauty
business throughout the year! Keep your full-steam-
ahead momentum and stay inspired with the latest
and greatest industry tips, trends, guides, and more–
all accessible in the Meevo Inspo Hub!
Subscribe today at meevo.com/resources
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ABOUT MEEVO POWERED
BY MILLENNIUM
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