WIN

A QUICK GUIDE TO
CAMPAIGN PREPARATION
AND PLANNING

Get a headstart this Mega Sales season

Mega Sales days are large-scale shopping events in the last quarter of the
year where users snipe for deals and look for discounts they can't say no to!

Mega Sales Mega Sales Cyber Monday Mega Sales

9.9 11.11 29.11 12.12

9 Sep
Sep 10 Oct 11 Nov 12 Dec

Mega Sales Black Friday Christmas

10.10 26.11 25.12

2 3 in
Did you know?
TikTok users feel happy about
the Mega Sales season and
can't wait to shop!

As consumers get ready to shop ahead of time, brands should plan

early to gear up for mega success on TikTok.

Find out how you can do so with some easy tips below:

Prep your Mega Sales campaign in 3 phases

Sale Teaser Mega Sale

Announcement Sales Day
Start to inspire and excite Drum up discovery and Turn up the hype for the
your audience early to consideration for your brand, actual sale day to maximize
grow awareness products or services conversion and retargeting

13 - 30 days 6 - 14 days Actual sales day - 5 days

before sales before sales before sales

01
02 03
Ads Spend

Time

Drive your media plan with 3 campaign strategies

01 02 03

Run Always-On Create an Immersive Own your

Campaign Strategies

Core Solutions Shopping Experience Mega Moment

In-feed ads drive discovery to Continuously engage users Maximize hype on both sale
purchase and help establish your and simplify shoppers’ path announcement day and
brand presence on TikTok to purchase Mega Sale Day

Add to cart Buy now

Products and Solutions

Products: Products: Products:

In-feed ads: Diversion or Prospecting & Conversion: Branding: Top View, Hashtag
Spark Ads and Dynamic Dynamic Showcase Ads*, Challenge, Branded Effect
Showcase Ads* Collection Ads (Web), Display and Reach & Frequency
Card* and Gift Code Card*

Run in-feed ads early and Increase ad budget and Use TopView to showcase
leverage multiple campaign retarget to reinforce your brand immediately
objectives brand messages when users open TikTok

Optimize for reach to Spotlight your products Follow through with

Campaign Tips

1
consistently deliver brand and promotions with sequential One Day Max
message in-feed ad
Shift budgets from
Drive traffic via App prospecting to converting Maximize engagement with
Deeplink to marketplace shoppers nearer to the Hashtag Challenges
shopfront sale day
Utilize Branded Effect to
Learn what works for your showcase brand personality
account and amplify those
strategies

Win Mega Sales with Joy!

Contact your Partnership Manager to find out more or complete the form here to get in contact with us.

1. TikTok commissioned survey by Toluna, March 2021

*This solution is currently in beta. Contact your Partnership Manager to find out more.