___________

For Future
Generations
One Aspect of the World of 2022
Human Geography | Q2: Race
 What to makeup brands do to cater to or hurt different
races?

As someone from 2022, I am sure you will want to know the answer to the above question. I hope that it sheds
some light on some of the issues faced in 2022.
 Who contributed to this
project?

Naima
I picked this topic for the
project because I’m interested Aadin
in makeup and wanted to see I like this topic because it‘s not
how it may affect others. boring.

What we dealt with in 2022
In 2022, …
Naima ~ I started wearing makeup products
like foundation and concealer. When using
products like this, you have to find a shade
that matches your skin color. For me, it was
easy to find one, but I know it may not be
.
for others
Aadin ~ I find makeup interesting to talk
and learn about. And learning about the
different things others go through with
different skin colors.
How it impacts you
Why you choose this topic?
Naima ~ I wanted to see how it may be
like for other people to find a shade that’s
like their skin color when companies
don’t cater to them.
Aadin ~ I want to see the problems that
companies have when creating a bigger
variety of shades for all different types of
people.
 Claim

Many makeup brands don’t attempt much

to cater to different races, and they end
up hurting them instead.

Artifact #1
Further information |Why was the source
important and reliable?
Not only was the source from a good university’s
website, but the author very clearly did their
research and had many of their own sources.
Website:
https://digitalcommons.sacredheart.edu/cgi/viewc
ontent.cgi?article=1642&context=acadfest
What did you find out? How does this artifact/image answer your
driving question and back up your claim?
“Black women spent up to nine times more on beauty and hair care
than white women, and in 2017, they made up 85% of hair and
beauty sales (Fleming, 2019, Marshall, 2020, Christiansen, 2020)“
(Hall 2). This shows that beauty industries hurt people of different
races because they are forced to spend 9x the money in order to
achieve the same results as a white person.
“There are barely any shades available for darker skinned Black
women compared to the abundance of shades offered for white
women” (Hall 3). This shows that there isn’t much variety for black
women to choose from, which doesn’t allow them to use the same
products as white women.
“The brand called Beauty Blender, who invented the egg-shaped
beauty sponge meant for facial makeup application, came out with a
foundation with 32 shades, only 9 of which were for meant for people
with darker skin (Marshall, 2020)“ (Hall 4). This piece of evidence
again shows that there is little variety for people with darker skin to
choose from for their makeup.
Niellah Arboine, a journalist, finds it strange that complexion
products for women with darker skin tones are often named
“chocolate” or “coffee,” and that in the same line of products the
lighter shades would be called “ivory” or “porcelain” (Fleming, 2019).
(Hall 5). This last piece of evidence shows that many companies name
their products created for light skin tones more ‘fancy’ things, as to
where they name things for darker skin tones food. This can be very
dehumanizing.
 Artifact #2
Further information |Why was the source
important and reliable? Tell the future why this
source is a good one.
The article is written on a credible and well
known website in the beauty industry, and it’s
written by an experienced author.
Website ~
https://www.teenvogue.com/story/how-beauty-
brands-are-profiting-off-racism
What did you find out? How does this artifact/image answer your
driving question and back up your claim?
“Last fall, Tarte made a racially insensitive joke against Asian people on
social media, using “ching chong” in a meme” (Acquaye). This piece of
evidence shows that not only are companies racist and hurtful towards
races with other skin tones, but even races with “even” tones. It also
shows that these companies can be racist not only with their products,
but also with their actions.
“Italian brand Wycon Cosmetics became the latest offender when they
named one of their gel nail polish shades “Thick as a n***a.” Identifying
the color they assigned to that name is no guessing game” (Acquaye).
This shows that many companies use hurtful and discriminatory
language without thinking of the consequences.
“Unsurprisingly, people were furious with Wycon’s tasteless branding,
but this time, there was the additional annoyance of feeling purposefully
played for profit. “In this age, triggering black Twitter is the new
creative digital marketing. I just want y’all to know they are purposely
exploiting our anger for press,” @thekayanova tweeted” (Acquaye). This
piece of evidence shows that companies are hurt and angry over the
actions of these companies.
“But for every Fenty win, there are many instances where brands might
actually be profiting off backlash now” (Acquaye). This final piece of
evidence shows that even with an inclusive company like fenty existing,
other companies are profiting off of the racist actions they are making.
 Conclusion

All the evidence gathered and shown just now shows that many beauty companies don’t
take much action against racism. Instead of working to make their products more
inclusive, they hurt people of different races by not making products that cater to them,
using offensive language, and making offensive jokes.